<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-9176</journal-id>
<journal-title><![CDATA[Iztapalapa. Revista de ciencias sociales y humanidades]]></journal-title>
<abbrev-journal-title><![CDATA[Iztapalapa. Rev. cienc. soc. humanid.]]></abbrev-journal-title>
<issn>2007-9176</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma Metropolitana, a través de la Unidad Iztapalapa, División de Ciencias Sociales y Humanidades]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-91762015000100071</article-id>
<article-id pub-id-type="doi">10.28928/revistaiztapalapa/782015/atc3/ruedaortizr</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Redes sociales digitales: de la presentación a la programación del yo]]></article-title>
<article-title xml:lang="en"><![CDATA[Social network sites: From self-presentation to self-programming]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rueda Ortiz]]></surname>
<given-names><![CDATA[Rocío]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Pedagógica de Bogotá  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2015</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2015</year>
</pub-date>
<volume>36</volume>
<numero>78</numero>
<fpage>71</fpage>
<lpage>101</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-91762015000100071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-91762015000100071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-91762015000100071&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente texto se basa en la investigación titulada &#8220;Formas de presentación de la persona en la red social Facebook&#8221;, adelantado en Colombia. Se sustenta la tesis de que en esas redes sociales digitales confluyen diversas transformaciones: en las prácticas del representar/fotografiar, las formas de presentación de sí, en la subjetividad y la tecnicidad contemporánea. Estos cambios se conjugan en una &#8220;lógica social&#8221;, posibilitada por una mediación computacional que conforma un ensamblaje sociotécnico, cuya complejidad ofrece tanto posibilidades de expansión subjetiva, individual y colectiva, como nuevas formas de homogenización y uniformización cultural.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This text presents some results of the research Self-(re)presentation on the Facebook Social Network&#8221;. It will be argued that in these online social networks, several transformations converge: photographing social practices, forms of self-presentation, and changes in the current subjectivity and technicity. These changes are combined in a "social logic&#8221;, made possible by computer mediation which forms a complex socio-technical assembly. It offers possibilities of subjective expansion as well as new forms of homogenization and cultural uniformity.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[subjetividad]]></kwd>
<kwd lng="es"><![CDATA[socialización]]></kwd>
<kwd lng="es"><![CDATA[Facebook]]></kwd>
<kwd lng="es"><![CDATA[identidad]]></kwd>
<kwd lng="es"><![CDATA[imagen]]></kwd>
<kwd lng="en"><![CDATA[subjectivity]]></kwd>
<kwd lng="en"><![CDATA[socialization]]></kwd>
<kwd lng="en"><![CDATA[Facebook]]></kwd>
<kwd lng="en"><![CDATA[identity]]></kwd>
<kwd lng="en"><![CDATA[image]]></kwd>
</kwd-group>
</article-meta>
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