<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7890</journal-id>
<journal-title><![CDATA[Dilemas contemporáneos: educación, política y valores]]></journal-title>
<abbrev-journal-title><![CDATA[Dilemas contemp. educ. política valores]]></abbrev-journal-title>
<issn>2007-7890</issn>
<publisher>
<publisher-name><![CDATA[Asesorías y tutorías para la investigación científica en la Educación Puig-Salabarría S.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-78902021000800111</article-id>
<article-id pub-id-type="doi">10.46377/dilemas.v9i.3023</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Diseño de un Plan Estratégico para el desarrollo y promoción turística de la micro-empresa Incucampos, de la Ciudad de Santo Domingo]]></article-title>
<article-title xml:lang="en"><![CDATA[Design of a strategic plan for the development and tourism promotion of the Incucampos micro-company, Santo Domingo city]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Franco Pérez]]></surname>
<given-names><![CDATA[Aníbal Fernando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Tinitana Villalta]]></surname>
<given-names><![CDATA[Drwyn Agustín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Freire Muñoz]]></surname>
<given-names><![CDATA[Diego Armando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Regional Autónoma de Los Andes  ]]></institution>
<addr-line><![CDATA[ Ambato]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,dativi2009@hotmail.com  ]]></institution>
<addr-line><![CDATA[ Santo Domingo]]></addr-line>
<country>Ecuador</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Regional Autónoma de los Andes  ]]></institution>
<addr-line><![CDATA[ Ambato]]></addr-line>
<country>Ecuador</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<volume>9</volume>
<numero>spe1</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-78902021000800111&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-78902021000800111&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-78902021000800111&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El presente trabajo de investigación se realizó en la micro-empresa Incubadora Incucampos de Santo Domingo de los Tsáchilas. En la actualidad, esta presenta problemas administrativos e infraestructurales por el desconocimiento de sus propietarios y colaboradores en el ámbito del turismo, ocasionando el incumplimiento de los procesos administrativos; por lo tanto, se vio en la necesidad de elaborar un diseño de un plan estratégico, para así facilitar al propietario las herramientas idóneas para que la empresa trabaje hacia una misma dirección y objetivo. Se empleó la modalidad cuali-cuantitativa, la cual permitió analizar el problema de una manera más clara, mediante la aplicación de los diferentes métodos, técnicas e instrumentos empleados.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The present research work was carried out in the micro-company Incubadora Incucampos in Santo Domingo de los Tsáchilas. At present, it presents administrative and infrastructural problems due to the ignorance of its owners and collaborators in the field of tourism, causing non-compliance with administrative processes; Therefore, it was necessary to develop a design of a strategic plan, in order to provide the owner with the ideal tools for the company to work towards the same direction and objective. The qualitative-quantitative modality was used, which allowed us to analyze the problem in a clearer way, through the application of the different methods, techniques and instruments used.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Santo Domingo de los Tsáchilas]]></kwd>
<kwd lng="es"><![CDATA[micro-empresa]]></kwd>
<kwd lng="es"><![CDATA[modalidad cuali-cuantitativa]]></kwd>
<kwd lng="es"><![CDATA[Plan Estratégico]]></kwd>
<kwd lng="en"><![CDATA[Santo Domingo de los Tsáchilas]]></kwd>
<kwd lng="en"><![CDATA[micro-company]]></kwd>
<kwd lng="en"><![CDATA[qualitative-quantitative modality]]></kwd>
<kwd lng="en"><![CDATA[Strategic Plan]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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