<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7459</journal-id>
<journal-title><![CDATA[Horizonte sanitario]]></journal-title>
<abbrev-journal-title><![CDATA[Horiz. sanitario]]></abbrev-journal-title>
<issn>2007-7459</issn>
<publisher>
<publisher-name><![CDATA[Universidad Juárez Autónoma de Tabasco, División Académica de Ciencias de la Salud]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-74592018000200095</article-id>
<article-id pub-id-type="doi">10.19136/hs.a17n2.209</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[¿Influyen el género y la edad en la lealtad del paciente?]]></article-title>
<article-title xml:lang="en"><![CDATA[Does patient loyalty depends on gender and age?]]></article-title>
<article-title xml:lang="pt"><![CDATA[O gênero e a idade influenciam na lealdade do paciente?]]></article-title>
<article-title xml:lang="fr"><![CDATA[Le genre et l'âge influencent-ils la fidélité du patient?]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Calero]]></surname>
<given-names><![CDATA[Remedios]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gallarza]]></surname>
<given-names><![CDATA[Martina G.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lorenzo-Romero]]></surname>
<given-names><![CDATA[Carlota]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Gerencia de Atención Integrada de Hellín  ]]></institution>
<addr-line><![CDATA[ Valencia]]></addr-line>
<country>España</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Valencia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Castilla-La Mancha  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2018</year>
</pub-date>
<volume>17</volume>
<numero>2</numero>
<fpage>95</fpage>
<lpage>101</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-74592018000200095&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-74592018000200095&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-74592018000200095&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Objetivo:  El presente trabajo busca analizar empíricamente el comportamiento de lealtad del paciente a un centro sanitario, según sus características demográficas: género y edad.  Materiales y métodos:  Partiendo de datos secundarios públicos (aplicativo COMPAS) sobre las asistencias a pacientes de la Comunidad Valenciana en 2012, se analizan y comparan variables estratégicas de lealtad comportamental mediante un análisis confirmatorio.  Resultados:  Los análisis de varianza ilustran la no existencia de diferencias significativas en género. Respecto a la edad, destaca una mayor captación, retención y deserción en el colectivo de edad pediátrica.  Conclusiones:  Desde una óptica estratégica, y máxime en un marco de financiación capitativa, estos resultados adquieren un especial interés para gestores e investigadores del servicio sanitario, confirmando la dependencia de la lealtad del paciente de variables demográficas como la edad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Objective: To conceptualize and empirically analyse patient loyalty behaviour to a hospital, according to patient&#8217;s demographic characteristics: gender and age.  Materials and methods: Hospitalization and outpatient surgery records from patients of Valencia, Spain Region during 2012 (more than one million of records from an internal database from Health Council named COMPAS) are considered as secondary data for empirical research. They are analysed considering loyalty measures (capture, retention and dropout rates).  Results: The variance analysis show there are not meaningful differences in gender. Regarding age, results show increased recruitment, retention and dropout rates in the lower age group (paediatrics).  Conclusions: From a strategic perspective, on a pay per person system, these results become useful to health managers and researchers, confirming differences in patient loyalty depending on age.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo  Objetivo:  O presente trabalho procura analisar empiricamente o comportamento da lealdade do paciente para um centro de saúde, de acordo com suas características demográficas: gênero e idade.  Materiais e métodos: Com base em dados secundários públicos (aplicação COMPAS), a assistência aos pacientes da Comunidade Valenciana em 2012, analisamos e comparamos variáveis estratégicas de lealdade comportamental através de uma análise confirmatória.  Resultados: A análise de variãncia ilustra a ausencia de diferenças significativas de gênero. Em relação a idade, enfatiza uma maior absorção, retenção e deserção no grupo da idade pediátrica.  Conclusões:  A partir de uma perspectiva estratégica, e especialmente em um campo de financiamento capitativo, esses resultados adquirem um interesse especial para gerentes e pesquisadores do serviço de saúde, confirmando a dependencia da lealdade dos pacientes em variáveis demográficas, como idade.]]></p></abstract>
<abstract abstract-type="short" xml:lang="fr"><p><![CDATA[Résumé  Objectif:  Ce travail vise a analyser empiriquement le comportement de fidélité du patient a un centre de santé, en fonction des caractéristiques démographiques du genre et de l&#8217;age.  Matéríaux et méthode: Sur la base de données secondaires publiques (application COMPAS) sur les soins dispensés aux patients de la Communauté Valencienne en 2012, des variables stratégiques de fidélité comportementale sont analysées et comparées au moyen d&#8217;une analyse confirmatoire.  Résultats:  L'analyse de variance illustre l&#8217;absence de différences significatives entre les genres. En ce qui concerne l'age, il se détache une plus grande captation, rétention et désertion dans le groupe d'age pédiatrique.  Conclusions: D'un point de vue stratégique, et particulierement dans un cadre de financement par capitation, ces résultats acquierent un intéret particulier pour les gestionnaires et les chercheurs des services de santé, confirmant la dépendance de la fidélité du patient de variables démographiques telles que l'age.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Investigación de servicios de salud]]></kwd>
<kwd lng="es"><![CDATA[Gestión del cuidado al paciente]]></kwd>
<kwd lng="es"><![CDATA[Características de la población]]></kwd>
<kwd lng="en"><![CDATA[Health services research]]></kwd>
<kwd lng="en"><![CDATA[Patient care management]]></kwd>
<kwd lng="en"><![CDATA[Population characteristics]]></kwd>
<kwd lng="pt"><![CDATA[Pesquisa de serviços de saúde]]></kwd>
<kwd lng="pt"><![CDATA[Gestão do cuidado do paciente]]></kwd>
<kwd lng="pt"><![CDATA[Características da população]]></kwd>
<kwd lng="fr"><![CDATA[Recherche sur les services de santé]]></kwd>
<kwd lng="fr"><![CDATA[Gestion des soins aux patients]]></kwd>
<kwd lng="fr"><![CDATA[Caractéristiques de la population]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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