<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-3607</journal-id>
<journal-title><![CDATA[PAAKAT: revista de tecnología y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[PAAKAT: rev. tecnol. soc.]]></abbrev-journal-title>
<issn>2007-3607</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Sistema de Universidad Virtual]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-36072023000200001</article-id>
<article-id pub-id-type="doi">10.32870/pk.a13n25.800</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Polarización del movimiento feminista en México a partir de los métodos digitales, el análisis de sentimientos y los hashtags #UNAMFeminista y #UNAMSinTransfobia]]></article-title>
<article-title xml:lang="en"><![CDATA[Polarization of the feminist movement in Mexico based on digital methods, the sentiment analysis and the hashtags #UNAMFeminista and #UNAMSinTransfobia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García González]]></surname>
<given-names><![CDATA[Lidia Ángeles]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Iturralde Chaparro]]></surname>
<given-names><![CDATA[Enrique]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramos Yebra]]></surname>
<given-names><![CDATA[Josué Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guanajuato  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Guanajuato  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<volume>13</volume>
<numero>25</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-36072023000200001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-36072023000200001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-36072023000200001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación de corte cuantitativo tiene como objetivo conocer las dinámicas derivadas de la polarización del movimiento feminista en México desde una perspectiva de la comunicación y cultura digital. A partir del foro Aclaraciones necesarias sobre las categorías sexo y género, organizado por el Centro de Investigaciones Interdisciplinarias en Ciencias y Humanidades de la Universidad Nacional Autónoma de México (UNAM), el 24 de marzo de 2022, se tomó como objeto de estudio la participación en línea de las, los y les audiencias, haciendo un análisis de los comentarios en YouTube y Facebook al respecto, así como de los hashtags #UNAMFeminista y #UNAMSinTransfobia, en Twitter. Para ello, se empleó un repertorio de metodologías digitales para la investigación de contenidos generados en las plataformas de internet, como la minería de datos, el análisis de redes y el análisis de sentimientos de comentarios en las redes sociales digitales. Como parte de los resultados se da cuenta de los principales actores en la esfera pública digital que influyen en la polarización afectiva y en los riesgos de fenómenos comunicativos como los discursos de odio y discriminación. De esta forma, la presente investigación busca contribuir a los movimientos feministas desde la comunicación y cultura digital en México.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The main objective of this quantitative research is to is synthesized in knowing from a communication and digital culture perspective the dynamics derived from the polarization of the feminist movement in Mexico, based on the analysis of comments on YouTube and Facebook, as well as the hashtags #UNAMFeminista and #UNAMSinTransfobia on Twitter. Our object of study is the online participation of the audiences of the last forum held on March 24, 2022, entitled: "Necessary clarifications on the Sex and Gender categories", organized by the Center for Interdisciplinary Research in Sciences and Humanities of the UNAM. The use of a repertoire of digital methodologies for the investigation of content generated on Internet platforms is proposed, based on data mining, network analysis, as well as the analysis of sentiments from comments on digital social networks. The objective is to account for the main actors in the digital public sphere that influence affective polarization and the risks of communicative phenomena such as hate speech and discrimination. This research seeks to contribute to feminist movements from communication and digital culture in Mexico, given the scarce academic literature.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Polarización digital]]></kwd>
<kwd lng="es"><![CDATA[métodos digitales]]></kwd>
<kwd lng="es"><![CDATA[movimiento feminista]]></kwd>
<kwd lng="es"><![CDATA[México]]></kwd>
<kwd lng="es"><![CDATA[transfobia]]></kwd>
<kwd lng="en"><![CDATA[Digital polarization]]></kwd>
<kwd lng="en"><![CDATA[digital methods]]></kwd>
<kwd lng="en"><![CDATA[feminist movement]]></kwd>
<kwd lng="en"><![CDATA[Mexico]]></kwd>
<kwd lng="en"><![CDATA[transphobia]]></kwd>
</kwd-group>
</article-meta>
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