<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-0705</journal-id>
<journal-title><![CDATA[Nova scientia]]></journal-title>
<abbrev-journal-title><![CDATA[Nova scientia]]></abbrev-journal-title>
<issn>2007-0705</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Salle Bajío A. C., Coordinación de Investigación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-07052021000100121</article-id>
<article-id pub-id-type="doi">10.21640/ns.v13i26.2826</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Los valores humanos en el consumo del queso añejo de Zacazonapan]]></article-title>
<article-title xml:lang="en"><![CDATA[The human values in the consumption of aged cheese of Zacazonapan]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Torres-Salas]]></surname>
<given-names><![CDATA[Verenice]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández-Montes]]></surname>
<given-names><![CDATA[Arturo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Chapingo Departamento de Ingeniería Agroindustrial ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<volume>13</volume>
<numero>26</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-07052021000100121&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-07052021000100121&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-07052021000100121&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen:  Introducción:  Los consumidores establecen conexiones entre los atributos tangibles e intangibles del producto y la consecución de sus valores personales priorizados. Los valores humanos influyen en el consumo de alimentos por dos rutas: directa e indirecta. Los objetivos de esta investigación fueron identificar la estructura y variación de los valores humanos en consumidores locales, e identificar en los consumidores la ruta de influencia de los valores humanos sobre el consumo del queso añejo de Zacazonapan.  Método:  Una encuesta descriptiva se aplicó a consumidores mayores de 40 años (n = 203). Primero eligieron los 13 valores humanos más importantes y luego los 13 menos importantes, de una lista de 40. Posteriormente, los consumidores calificaron la importancia de 16 atributos tangibles del queso añejo de Zacazonapan, y finalmente manifestaron la frecuencia de consumo del queso. El análisis de escalamiento multidimensional se utilizó para identificar la estructura de los valores humanos en los consumidores. Los valores humanos y los atributos tangibles fueron reducidos en número, mediante análisis factorial utilizando el método de componentes principales. Mediante regresiones múltiples se obtuvieron tres coeficientes de correlación: a) factores de los atributos tangibles y el consumo (R1); b) factores de los valores humanos y residuales de atributos tangibles, y consumo (R2); c) factores de los valores humanos y consumo (R3).  Resultados:  Los valores motivacionales más importantes fueron Benevolencia, Seguridad, Universalismo y Hedonismo. Además, los valores tales como la Conformidad y la Tradición, relacionados con la Conservación, no fueron priorizados. La influencia directa de los valores humanos sobre el consumo de queso añejo de Zacazonapan resultó de 0.05 (R2-R1 o cambio en R), mientras que la influencia indirecta produjo un valor de 0.257 (R3-Cambio en R). La estructura de valores humanos obtenida no presentó diferencia significativa entre sexos (p &#8804; 0.05).  Discusión o Conclusión:  La estructura de valores humanos se ajustó al modelo propuesto por Schwartz. Por otra parte, la influencia de los valores en el consumo del queso fluyó a través de los atributos tangibles, esto implica que los consumidores asociaron principalmente un significado utilitario e instrumental al queso, dando importancia a cada uno de los atributos tangibles del queso (aroma a queso maduro, firmeza y grasa) para decidir su consumo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract:  Introduction:  Consumers establish connections between a product&#8217;s tangibles and intangibles attributes and the achievement of their prioritized personal human values. Human values influence food consumption both directly and indirectly. The objective of this research was to identify the structure of, and the variation in, the human values of local consumers, as well as to identify the route of influence of those human values on the consumption of aged Zacazonapan cheese.  Method: Consumers aged 40 and older (n = 203) answered a descriptive survey. They first selected the 13 most important human values, followed by the 13 least important, from a list of 40. They then rated the importance of 16 tangible attributes of aged Zacazonapan cheese and indicated their consumption frequency for that cheese. Multidimensional scaling analysis was used to identify the structure of these human values. Factor analysis, using the principal component method, was used to reduce the number of human values and tangible attributes. Through multiple regressions, three correlation coefficients were obtained: a) factors of the tangible attributes and consumption (R1); b) factors of the human values and residuals of tangible attributes and consumption (R2); c) factors of the human values and consumption (R3).  Results:  The most important motivational values were Benevolence, Security, Universality and Hedonism. Values such as Conformity and Tradition, related to Conservation, were not prioritized. The direct influence of human values on the consumption of aged Zacazonapan cheese was 0.05 (R2-R1 or change in R), whilst the indirect influence produced a value of 0.257 (R3-Change in R). There was no significant difference identified between males and females in the resultant structure of human values (p &#8804; 0.05).  Discussion or Conclusion:  The human values structure closely followed the model proposed by Schwartz. It was through the tangible attributes that these values influenced the consumption of aged Zacazonapan cheese. This implies that consumers mainly gave a utilitarian and instrumental meaning to the cheese, giving importance to each one of the tangible attributes of the cheese (aged cheese aroma, firmness, and fattiness) to decide on its consumption.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[consumidores]]></kwd>
<kwd lng="es"><![CDATA[intangible]]></kwd>
<kwd lng="es"><![CDATA[tangible]]></kwd>
<kwd lng="es"><![CDATA[utilitario]]></kwd>
<kwd lng="es"><![CDATA[valores humanos]]></kwd>
<kwd lng="es"><![CDATA[productos]]></kwd>
<kwd lng="es"><![CDATA[atributos]]></kwd>
<kwd lng="es"><![CDATA[queso añejo]]></kwd>
<kwd lng="es"><![CDATA[consumo]]></kwd>
<kwd lng="es"><![CDATA[alimentos]]></kwd>
<kwd lng="es"><![CDATA[cultura]]></kwd>
<kwd lng="en"><![CDATA[consumers]]></kwd>
<kwd lng="en"><![CDATA[intangible]]></kwd>
<kwd lng="en"><![CDATA[tangible]]></kwd>
<kwd lng="en"><![CDATA[utilitarian]]></kwd>
<kwd lng="en"><![CDATA[human values]]></kwd>
<kwd lng="en"><![CDATA[products]]></kwd>
<kwd lng="en"><![CDATA[attributes]]></kwd>
<kwd lng="en"><![CDATA[old cheese]]></kwd>
<kwd lng="en"><![CDATA[consumption]]></kwd>
<kwd lng="en"><![CDATA[food]]></kwd>
<kwd lng="en"><![CDATA[culture]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allen]]></surname>
<given-names><![CDATA[M. W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Personal Values of Wellingtonians: A Multi-dimensional scaling analysis]]></article-title>
<source><![CDATA[New Zealand Journal of Psychology]]></source>
<year>1994</year>
<volume>23</volume>
<page-range>71-6</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allen]]></surname>
<given-names><![CDATA[M. W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Attribute-mediation and Product Meaning Approaches to the influences of human values on consumer choices]]></article-title>
<source><![CDATA[Advances in Psychology Research]]></source>
<year>2000</year>
<volume>1</volume>
<page-range>1-39</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allen]]></surname>
<given-names><![CDATA[M. W.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A practical method for uncovering the direct and indirect relationships between human values and consumer purchase]]></article-title>
<source><![CDATA[Journal of Consumer Marketing]]></source>
<year>2001</year>
<volume>18</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>102-20</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allen]]></surname>
<given-names><![CDATA[M. W.]]></given-names>
</name>
</person-group>
<source><![CDATA[The direct and indirect influences of Human values on consumer choices]]></source>
<year>2008</year>
<publisher-loc><![CDATA[Wellington, New Zealand ]]></publisher-loc>
<publisher-name><![CDATA[Victoria University]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Allen]]></surname>
<given-names><![CDATA[M. W.]]></given-names>
</name>
<name>
<surname><![CDATA[Ng]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The direct and indirect influences of human values on product ownership]]></article-title>
<source><![CDATA[Journal of Economic Psychology]]></source>
<year>1999</year>
<volume>20</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>5-39</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Belk]]></surname>
<given-names><![CDATA[R. W.]]></given-names>
</name>
<name>
<surname><![CDATA[Bahn]]></surname>
<given-names><![CDATA[K. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Mayer]]></surname>
<given-names><![CDATA[R. N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Developmental recognition of consumption symbolism]]></article-title>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>1982</year>
<volume>9</volume>
<page-range>4-17</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Botonaki]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Mattas]]></surname>
<given-names><![CDATA[Konstadinos]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Revealing the values behind convenience food consumption]]></article-title>
<source><![CDATA[Appetite]]></source>
<year>2010</year>
<volume>55</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>629-38</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chalmer]]></surname>
<given-names><![CDATA[B. J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Understanding statistics]]></source>
<year>1986</year>
<publisher-loc><![CDATA[USA ]]></publisher-loc>
<publisher-name><![CDATA[Marcel Dekker Inc]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[DeVellis]]></surname>
<given-names><![CDATA[R. F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Scale development. Theory and applications]]></source>
<year>2003</year>
<edition>2</edition>
<publisher-loc><![CDATA[USA ]]></publisher-loc>
<publisher-name><![CDATA[SAGE Publications Inc]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dreezens]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Martijn]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Tenbült]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Kok]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[De Vries]]></surname>
<given-names><![CDATA[N. K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Food and the relation between values and attitude characteristics]]></article-title>
<source><![CDATA[Appetite]]></source>
<year>2005</year>
<volume>45</volume>
<page-range>40-6</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hair Jr.]]></surname>
<given-names><![CDATA[J. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Black]]></surname>
<given-names><![CDATA[W. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Babin]]></surname>
<given-names><![CDATA[B. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Anderson]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Multivariate Data Analysis]]></source>
<year>2014</year>
<edition>7</edition>
<publisher-loc><![CDATA[USA ]]></publisher-loc>
<publisher-name><![CDATA[Person New International Edition]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hauser]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Jonas]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Riemann]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Measuring salient food attitudes and food-related values. An elaborated, conflicting, and interdependent style]]></article-title>
<source><![CDATA[Appetite]]></source>
<year>2011</year>
<volume>57</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>329-38</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hayley]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Zinkiewicz]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Hardiman]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Values, attitudes, and frequency of meat consumption. Predicting meat-reduced diet in Australians]]></article-title>
<source><![CDATA[Appetite]]></source>
<year>2015</year>
<volume>84</volume>
<page-range>98-106</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández-Montes]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Influencia de valores humanos en la aceptación del queso Chapingo y sus significados intangibles de compra]]></article-title>
<source><![CDATA[Agricultura, Sociedad y Desarrollo]]></source>
<year>2019</year>
<volume>16</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>497-511</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández-Montes]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Propuesta para identificar simbolismo y valores en consumidores de quesos tradicionales mexicanos: caso queso Chapingo]]></article-title>
<source><![CDATA[Agricultura, Sociedad y Desarrollo]]></source>
<year>2018</year>
<volume>15</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>399-412</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández-Montes]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Illescas-Marín]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Espejel-García]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Estructura de los valores humanos en consumidores y sus significados para quesos tradicionales chiapanecos]]></article-title>
<source><![CDATA[Estudios Sociales]]></source>
<year>2019</year>
<volume>29</volume>
<numero>54</numero>
<issue>54</issue>
<page-range>1-23</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández-Morales]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Hernández-Montes]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Aguirre-Mandujano]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Villegas de Gante]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Physicochemical, microbiological, textural, and sensory characterization of Mexican añejo cheese]]></article-title>
<source><![CDATA[International Journal Dairy Technology]]></source>
<year>2010</year>
<volume>63</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>552-60</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hirschman]]></surname>
<given-names><![CDATA[E. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Comprehending Symbolic Consumption: Comprehending three theoretical issues]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Hirschman]]></surname>
</name>
<name>
<surname><![CDATA[Morris]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Symbolic Consumer Behavior]]></source>
<year>1981</year>
<page-range>4-6</page-range><publisher-loc><![CDATA[Holbrook, New York, NY ]]></publisher-loc>
<publisher-name><![CDATA[Association for Consumer Research]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Holbrook]]></surname>
<given-names><![CDATA[M. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Hirschman]]></surname>
<given-names><![CDATA[E.C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun]]></article-title>
<source><![CDATA[The Journal of Consumer Research]]></source>
<year>1982</year>
<volume>9</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>132-40</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Illescas-Marin]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Hernández-Montes]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Estrada-Estrada]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Murguía-Cozar]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Espejel-García]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Santos-Moreno]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Influencia de los valores humanos en el consumo de quesos tradicionales chiapanecos: una comparación de las rutas directa e indirecta]]></article-title>
<source><![CDATA[Revista Mexicana de Ciencias Pecuarias]]></source>
<year>2019</year>
<volume>10</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>966-85</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Khale]]></surname>
<given-names><![CDATA[L. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Beatty]]></surname>
<given-names><![CDATA[S. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Homer]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Alternative measurement approaches to Consumer values: The list of values (LOV) and values and, lifestyle (VALS)]]></article-title>
<source><![CDATA[Journal of Consumer Research]]></source>
<year>1986</year>
<volume>13</volume>
<page-range>405-9</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Khale]]></surname>
<given-names><![CDATA[L. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Kenney]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Using the list of values (LOV) to understand consumers]]></article-title>
<source><![CDATA[The Journal of Services Marketing]]></source>
<year>1988</year>
<volume>2</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>49-56</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kitsawad]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Guinard]]></surname>
<given-names><![CDATA[J. X.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Combining means-end chain analysis and the Portrait Value Questionnaire to research the influence of personal values on food choice]]></article-title>
<source><![CDATA[Food Quality and Preference]]></source>
<year>2014</year>
<volume>35</volume>
<page-range>48-58</page-range></nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ladhari]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Tchetgna]]></surname>
<given-names><![CDATA[N. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The influence of personal values on Fair Trade consumption]]></article-title>
<source><![CDATA[Journal of Cleaner Production]]></source>
<year>2015</year>
<volume>87</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>469-77</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lindberg]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Gärling]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Montgomery]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Belief-Value structures as determinants of consumer behaviour: A study of housing preferences and choices]]></article-title>
<source><![CDATA[Journal of Consumer Policy]]></source>
<year>1989</year>
<volume>12</volume>
<page-range>119-37</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[P. Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Lusk]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Mirosa]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Oey]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The role of personal values in Chinese consumers&#8217; food consumption decisions. A case study of healthy drinks]]></article-title>
<source><![CDATA[Appetite]]></source>
<year>2014</year>
<volume>73</volume>
<page-range>95-104</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Martínez]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Determinación de la máxima varianza para el cálculo del factor de imprecisión sobre la escala de medida, y extensión a diferentes tipos de muestreo]]></article-title>
<source><![CDATA[Psicothema]]></source>
<year>2008</year>
<volume>20</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>311-6</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Razali]]></surname>
<given-names><![CDATA[N. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Wah]]></surname>
<given-names><![CDATA[Y. B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Power comparisons of Shapiro-Wilk, Kolmogorov-Smirnov, Lilliefors, and Anderson-Darling test]]></article-title>
<source><![CDATA[Journal of Statistical Modeling and Analytics]]></source>
<year>2011</year>
<volume>2</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>21-33</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Reynolds]]></surname>
<given-names><![CDATA[T. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Gutman]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Advertising is image management]]></article-title>
<source><![CDATA[Journal of Advertising Research]]></source>
<year>1984</year>
<volume>24</volume>
<page-range>27-37</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rokeach]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[The nature of human values]]></source>
<year>1973</year>
<publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[The Free Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rodríguez]]></surname>
<given-names><![CDATA[S. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Gutiérrez]]></surname>
<given-names><![CDATA[P. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Fernández]]></surname>
<given-names><![CDATA[C. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Posibilidades del escalamiento multidimensional en la modelización de desajustes asociados a la reforma de planes de estudio universitarios]]></article-title>
<source><![CDATA[Revista de Investigación Educativa]]></source>
<year>2004</year>
<volume>22</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>377-91</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ruby]]></surname>
<given-names><![CDATA[M. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Heine]]></surname>
<given-names><![CDATA[S. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Meat, morals, and masculinity]]></article-title>
<source><![CDATA[Appetite]]></source>
<year>2011</year>
<volume>56</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>447-50</page-range></nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Universals in the content and structure of values: Theorical advances and empirical tests in 20 countries]]></article-title>
<source><![CDATA[Advances in Experimental Social Psychology]]></source>
<year>1992</year>
<volume>25</volume>
<page-range>1-65</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Are There Universal Aspects in the Structure and Contents of Human Values ?]]></article-title>
<source><![CDATA[Journal of Social Issues]]></source>
<year>1994</year>
<volume>50</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>19-45</page-range></nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schwartz]]></surname>
<given-names><![CDATA[S. H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[An overview of the Schwartz theory of basic values]]></article-title>
<source><![CDATA[Online Readings in Psychology and Culture]]></source>
<year>2012</year>
<volume>2</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-20</page-range></nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sharma]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Mithileshwar]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Values influencing sustainable consumption behaviour: Exploring the contextual relationship]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2017</year>
<volume>76</volume>
<page-range>77-88</page-range></nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Villegas]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Cervantes]]></surname>
<given-names><![CDATA[E. F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La genuinidad y tipicidad en la revalorización de los quesos artesanales mexicanos]]></article-title>
<source><![CDATA[Estudios Sociales]]></source>
<year>2011</year>
<volume>19</volume>
<numero>38</numero>
<issue>38</issue>
<page-range>146-64</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
