<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-3550</journal-id>
<journal-title><![CDATA[Norteamérica]]></journal-title>
<abbrev-journal-title><![CDATA[Norteamérica]]></abbrev-journal-title>
<issn>1870-3550</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Centro de Investigaciones sobre América del Norte]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-35502024000200323</article-id>
<article-id pub-id-type="doi">10.22201/cisan.24487228e.2024.2.691</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La Estrategia de Exportación Creativa canadiense y las misiones comerciales como herramienta de relaciones culturales internacionales]]></article-title>
<article-title xml:lang="en"><![CDATA[The Canadian Creative Export Strategy and Trade Missions as Tools for International Cultural Relations]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Miranda Trigueros]]></surname>
<given-names><![CDATA[Ernesto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Embajada de Canadá  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Canada</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>19</volume>
<numero>2</numero>
<fpage>323</fpage>
<lpage>340</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-35502024000200323&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-35502024000200323&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-35502024000200323&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente trabajo busca ofrecer un panorama sobre la Estrategia de Exportación Creativa implementada por el gobierno de Canadá en 2018, para potenciar sus exportaciones en el sector de las industrias creativas. El trabajo ofrece antecedentes sobre las estrategias de exportación creativas de otros países junto con el rol de los gobiernos. De igual forma, se esbozan algunos elementos para poder considerar a la Estrategia de Exportación Creativa de Canadá como herramienta de relaciones culturales y las implicaciones que tiene en el marco más amplio de las industrias creativas en el contexto canadiense.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The present work aims to provide an overview of the Creative Export Strategy implemented by the Canadian government in 2018 to boost its exports in the creative industries sector. The work offers background on the creative export strategies of other countries along with the role of governments. Likewise, it outlines some elements to consider Canada's Creative Export Strategy as a tool for cultural relations and its implications within the broader framework of the creative industries in the Canadian context.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Estrategia de Exportación Creativa]]></kwd>
<kwd lng="es"><![CDATA[gobierno de Canadá]]></kwd>
<kwd lng="es"><![CDATA[industrias creativas]]></kwd>
<kwd lng="es"><![CDATA[relaciones culturales]]></kwd>
<kwd lng="es"><![CDATA[política comercial]]></kwd>
<kwd lng="en"><![CDATA[Creative Export Strategy]]></kwd>
<kwd lng="en"><![CDATA[Canadian government]]></kwd>
<kwd lng="en"><![CDATA[creative industries]]></kwd>
<kwd lng="en"><![CDATA[cultural relations]]></kwd>
<kwd lng="en"><![CDATA[trade policy]]></kwd>
</kwd-group>
</article-meta>
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