<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-2333</journal-id>
<journal-title><![CDATA[Polis]]></journal-title>
<abbrev-journal-title><![CDATA[Polis]]></abbrev-journal-title>
<issn>1870-2333</issn>
<publisher>
<publisher-name><![CDATA[UAM, Unidad Iztapalapa, División de Ciencias Sociales y Humanidades, Departamento de Sociología]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-23332005000200135</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La individualización de la psicología social]]></article-title>
<article-title xml:lang="en"><![CDATA[The individualization of social psychology]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Farr]]></surname>
<given-names><![CDATA[Robert M.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vázquez Ortega]]></surname>
<given-names><![CDATA[José Joel]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,London School of Economics and Political Science Departamento de Psicología Social ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>United Kingdom</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2005</year>
</pub-date>
<volume>1</volume>
<numero>2</numero>
<fpage>135</fpage>
<lpage>150</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-23332005000200135&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-23332005000200135&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-23332005000200135&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Nota introductoria: El presente trabajo constituye un diálogo entre investigadores en el campo de la psicología social, que se encuentran en diferentes continentes, con respecto a sus tendencias actuales, sus dilemas teóricos y metodológicos y las perspectivas que esta disciplina tiene de cara al siglo XXI. A partir de sus investigaciones sobre la historia de la psicología social, Robert M. Farr argumenta que el establecimiento de esta disciplina en Estados Unidos a inicios del siglo XX y la construcción de los conceptos y modelos teóricos tienen fuertes vínculos con los contextos socioculturales en los cuales fueron desarrollados. En este sentido, establece que el desarrollo de la psicología social en la sociedad estadounidense se caracterizó por lo que denomina proceso de individualización. Las implicaciones que tuvo la individualización de la psicología social a lo largo del siglo XX han sido el rechazo a las raíces más bien europeas que ubicaban a la disciplina como parte de las Geisteswissenschaften, la Völkerpsychologie de Wundt, los fenómenos mentales colectivos formulados por Le Bon y Freud o las representaciones colectivas de Durkheim, así como el reduccionismo en las ciencias sociales, la coexistencia de perspectivas teóricas incompatibles como conductismo y gestaltismo y el desinterés por la psicología comparada, con lo cual la imagen y construcción de la psicología social que se difundió a los demás países, con tradiciones de pensamiento no occidentales, fue la de una ciencia experimentalista, individualista y conductual. Ante este panorama, que algunos autores como Graumann (1986) y Manicas (1987) han denominado el proceso de americanización de las ciencias sociales y de la psicología social, se hace necesario que la psicología social recupere una vez más su carácter multidisciplinar. Afortunadamente, la emergencia de nuevos campos de investigación interdisciplinar como la psicología social transcultural, la psicología social organizacional, la psicología colectiva y la psicología política, entre otros, son prueba de ello.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: In general, most of Robert M. Farr&#8217;s investigations are focused on the diverse efforts of contemporary social psychology to dillucidate with more accuracy its origins as well as its relevance on the fields concerning human and social sciences. This work is part of an extensive series of investigations approached through historical analysis since the beginning of the 80&#8217;s. (20th century), promoted precisely by Robert M. Farr from a critical perspective with the purpose of breaking up an hegemonic tradition which characterizes social psychology in modern times as a science of behavior as well as experimental, individualistic and typically American.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[fenómenos mentales colectivos]]></kwd>
<kwd lng="es"><![CDATA[reduccionismo]]></kwd>
<kwd lng="es"><![CDATA[individualización]]></kwd>
<kwd lng="es"><![CDATA[psicología social multidisciplinar]]></kwd>
<kwd lng="en"><![CDATA[collective mental phenomena]]></kwd>
<kwd lng="en"><![CDATA[reductionism]]></kwd>
<kwd lng="en"><![CDATA[individualization]]></kwd>
<kwd lng="en"><![CDATA[multidisciplinary social psychology]]></kwd>
</kwd-group>
</article-meta>
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