<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-199X</journal-id>
<journal-title><![CDATA[Revista odontológica mexicana]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Odont. Mex]]></abbrev-journal-title>
<issn>1870-199X</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Odontología]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-199X2021000200130</article-id>
<article-id pub-id-type="doi">10.22201/fo.1870199xp.2021.25.2.82688</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Impacto de la información de las medidas de bioseguridad ante el COVID-19 sobre la disponibilidad a pagar (DAP) de los pacientes por citas odontológicas]]></article-title>
<article-title xml:lang="en"><![CDATA[The impact of reporting on biosecurity measures to face COVID-19 on patients&#8217; willingness to pay (WTP) an extra amount for dental visits]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Revollo-Fernández]]></surname>
<given-names><![CDATA[Daniel Alfredo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Herrera-Miranda]]></surname>
<given-names><![CDATA[Andrea Isabel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Metropolitana Departamento de Economía ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Dent-All  ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>25</volume>
<numero>2</numero>
<fpage>130</fpage>
<lpage>135</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-199X2021000200130&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-199X2021000200130&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-199X2021000200130&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN  Objetivo: Estimar la disponibilidad a pagar (DAP) por recurrir a una cita odontológica, sabiendo que la clínica implementó medidas de bioseguridad para evitar el contagio de COVID-19; y si ésta varía si se ofrece a los encuestados mayor información sobre dichas medidas y sus costos por implementar.  Material y métodos: Planteamiento de escenarios hipotéticos por medio de encuestas aplicadas a personas en la Ciudad de México y un análisis de prueba de medias.  Resultados: Un 45% de los encuestados tendrían DAP un monto adicional por su cita, y dicho porcentaje podría aumentar hasta un 58% si se ofrece mayor información.  Conclusiones: La presencia de COVID-19 tiene un profundo efecto económico en las prácticas odontológicas y los tomadores de decisión, a través de política pública, deben diseñar y poner en práctica apoyos económicas al sector salud, y el sector salud debería ofrecer mayor información sobre las ventajas de las medidas y los costos en los que incurre.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT  Objective: To estimate the patients' willingness to pay (WTP) an extra amount for a dental visit, knowing that the clinic implemented biosecurity measures to avoid COVID-19 spreading and if this willingness is modified by offering them more information about the measures and their implementation costs.  Material and methods: To pose to people in Mexico City a hypothetical scenario through surveys and to apply a test of means.  Results: 45% of respondents would be WTP an additional amount for a dental visit. That number could rise to 58% if more information is provided.  Conclusions: The presence of COVID-19 has had a strong economic effect on dental practices. Public policy makers should design and implement financial support for the health sector. In turn, the latter should offer more information about the advantages of the measures and the costs of implementing them.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[COVID-19]]></kwd>
<kwd lng="es"><![CDATA[odontología]]></kwd>
<kwd lng="es"><![CDATA[disponibilidad a pagar]]></kwd>
<kwd lng="es"><![CDATA[medidas de bioseguridad]]></kwd>
<kwd lng="es"><![CDATA[información]]></kwd>
<kwd lng="en"><![CDATA[COVID-19]]></kwd>
<kwd lng="en"><![CDATA[dentistry]]></kwd>
<kwd lng="en"><![CDATA[willingness to pay]]></kwd>
<kwd lng="en"><![CDATA[biosecurity measures]]></kwd>
<kwd lng="en"><![CDATA[information]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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