<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-8421</journal-id>
<journal-title><![CDATA[Economía, sociedad y territorio]]></journal-title>
<abbrev-journal-title><![CDATA[Econ. soc. territ]]></abbrev-journal-title>
<issn>1405-8421</issn>
<publisher>
<publisher-name><![CDATA[El Colegio Mexiquense A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-84212018000300853</article-id>
<article-id pub-id-type="doi">10.22136/est20181246</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Evaluación del servicio turístico en el avistamiento de la ballena gris: Baja California Sur, México]]></article-title>
<article-title xml:lang="en"><![CDATA[Evaluation of the tourist service in gray whale watching: Baja California Sur, Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Troyo Vega]]></surname>
<given-names><![CDATA[Benjamín]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arnaud Franco]]></surname>
<given-names><![CDATA[Gustavo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Galina Tessaro]]></surname>
<given-names><![CDATA[Patricia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Urbán Ramírez]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Swartz]]></surname>
<given-names><![CDATA[Steven]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ortega Rubio]]></surname>
<given-names><![CDATA[Alfredo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Centro de Investigaciones Biológicas del Noroeste, S.C.  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Baja California Sur  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Laguna San Ignacio Ecosystem Science Program  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>18</volume>
<numero>58</numero>
<fpage>853</fpage>
<lpage>880</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-84212018000300853&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-84212018000300853&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-84212018000300853&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El avistamiento de ballenas es una actividad económica importante para las comunidades que cuentan con este recurso. La presente investigación evalúa el servicio turístico del avistamiento de la ballena gris en el Puerto Adolfo López Mateos y Guerrero Negro. Los indicadores que se utilizaron fueron calidad del servicio turístico, atractivos turísticos alternos y su impacto socioeconómico en las localidades, los cuales fueron obtenidos por medio de encuestas. Los visitantes se sintieron satisfechos con el servicio turístico pero difieren dependiendo de la localidad. Se detalla una serie de recomendaciones para mejorar el servicio, potenciar los alcances del turismo y generar una mayor derrama económica.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Whale watching is already an important economic activity for communities that have the resource. The present investigation evaluates the tourist service of the gray whale sighting in Puerto Adolfo Lopez Mateos and Guerrero Negro. The indicators that were used were quality of the tourist service, alternative tourist attractions, and the socioeconomic perception of the localities, by means of surveys. Visitors were satisfied with the tourist service, but it differs according to the locality. A series of recommendations are detailed to improve the service, enhance the scope of tourism, and generate greater economic benefits.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[servicio turístico]]></kwd>
<kwd lng="es"><![CDATA[evaluación]]></kwd>
<kwd lng="es"><![CDATA[ballena gris]]></kwd>
<kwd lng="es"><![CDATA[socioeconómico]]></kwd>
<kwd lng="es"><![CDATA[localidad]]></kwd>
<kwd lng="en"><![CDATA[tourist service]]></kwd>
<kwd lng="en"><![CDATA[assessment]]></kwd>
<kwd lng="en"><![CDATA[gray whale]]></kwd>
<kwd lng="en"><![CDATA[socioeconomic]]></kwd>
<kwd lng="en"><![CDATA[locality]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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