<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0187-358X</journal-id>
<journal-title><![CDATA[Investigación bibliotecológica]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. bibl]]></abbrev-journal-title>
<issn>0187-358X</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Bibliotecológicas y de la Información]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0187-358X2018000200083</article-id>
<article-id pub-id-type="doi">10.22201/iibi.24488321xe.2018.75.57948</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La lectura entre sociología y massmediología]]></article-title>
<article-title xml:lang="en"><![CDATA[Reading from sociology to mass media studies]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ranfa]]></surname>
<given-names><![CDATA[Elena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Università degli Studi di Perugia Dipartimento di Lettere -Lingue, Letterature e Civiltà Antiche e Moderne ]]></institution>
<addr-line><![CDATA[Perugia ]]></addr-line>
<country>Italy</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<volume>32</volume>
<numero>75</numero>
<fpage>83</fpage>
<lpage>108</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0187-358X2018000200083&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0187-358X2018000200083&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0187-358X2018000200083&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La complejidad de la lectura y de los muchos pasos que han caracterizado la historia de la lectura han estimulado, desde el siglo pasado, una serie de reflexiones bajo diferentes perspectivas. En el artículo trataremos de centrar la atención en una de estas contribuciones, es decir, el resultado de dos disciplinas fuertemente conectadas, como la sociología y la massmediología. En particular, se considerarán los argumentos y las obras de los académicos pertenecientes a la denominada Escuela de Toronto, un grupo heterogéneo de intelectuales que en la segunda mitad del siglo pasado empezó con el estudio de la relación entre la evolución de las tecnologías del habla y los cambios cognitivos y socioculturales. Los puntos iniciales de estos autores se pueden resumir en una aproximación al estudio de los medios interdisciplinarios, pero especialmente en una clara tendencia a considerar la tecnología, sobre todo la tecnología de las comunicaciones, como una variable independiente en el estudio de los procesos de cambios sociales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The intricacies of reading and its manifold developments throughout history have inspired numerous studies conducted from diverse perspectives. This paper attempts to highlight the unique contributions of sociology and mass communication research, specifically addressing the theories and works produced by the members of the Toronto School, a diverse group of scholars, who during the second half of the twentieth century began to explore the connections between emerging technologies of speech, and those associated with cognitive, cultural and social changes. The starting points of these inquiries can be summarized through an approach to the study of interdisciplinary media, especially communications technology as an independent variable in the study of social change.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Lectura]]></kwd>
<kwd lng="es"><![CDATA[Medios de comunicación]]></kwd>
<kwd lng="es"><![CDATA[Sociología]]></kwd>
<kwd lng="es"><![CDATA[Escuela de Toronto]]></kwd>
<kwd lng="en"><![CDATA[Reading]]></kwd>
<kwd lng="en"><![CDATA[Media]]></kwd>
<kwd lng="en"><![CDATA[Sociology]]></kwd>
<kwd lng="en"><![CDATA[Toronto School]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Barilli]]></surname>
<given-names><![CDATA[Renato]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Walter Ong e le tre età della parola]]></article-title>
<source><![CDATA[Il Mulino]]></source>
<year>1970</year>
<volume>2</volume>
<page-range>265-74</page-range><publisher-loc><![CDATA[Bologna ]]></publisher-loc>
<publisher-name><![CDATA[Società editrice il Mulino]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carrière]]></surname>
<given-names><![CDATA[J. Claude]]></given-names>
</name>
<name>
<surname><![CDATA[Eco]]></surname>
<given-names><![CDATA[Umberto]]></given-names>
</name>
</person-group>
<source><![CDATA[Non sperate di lberarvi dei libri]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Milno ]]></publisher-loc>
<publisher-name><![CDATA[Bompiani]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[De Kerckhove]]></surname>
<given-names><![CDATA[Derrick]]></given-names>
</name>
</person-group>
<source><![CDATA[Bralnframes. Mente, tecnologia, mercato]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Bologna ]]></publisher-loc>
<publisher-name><![CDATA[Baskerville. Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Havelock]]></surname>
<given-names><![CDATA[Eric A.]]></given-names>
</name>
</person-group>
<source><![CDATA[La Musa impara a scrivere. Riflessioni sull&#8217;oralità e l&#8217;alfabetismo dall&#8217;antichità al giorno d&#8217;oggi]]></source>
<year>2005</year>
<publisher-loc><![CDATA[Roma-Bari ]]></publisher-loc>
<publisher-name><![CDATA[Laterza. Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Innis]]></surname>
<given-names><![CDATA[Harold A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Le tendenze della comunicazione]]></source>
<year>1982</year>
<publisher-loc><![CDATA[Milano ]]></publisher-loc>
<publisher-name><![CDATA[SugarCo. Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Innis]]></surname>
<given-names><![CDATA[Harold A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Impero e Comunicazioni]]></source>
<year>2001</year>
<publisher-loc><![CDATA[Roma ]]></publisher-loc>
<publisher-name><![CDATA[Meltemi. Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jäger]]></surname>
<given-names><![CDATA[Ludwig]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La parola crea il mondo]]></article-title>
<source><![CDATA[Mente &amp; Cervello]]></source>
<year>2003</year>
<volume>5</volume>
<publisher-loc><![CDATA[Roma ]]></publisher-loc>
<publisher-name><![CDATA[Gruppo Editoriale l&#8217;Espresso]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<source><![CDATA[La biblioteca ibrida. Verso un servizio informativo integrato]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Milano ]]></publisher-loc>
<publisher-name><![CDATA[Editrice Bibliografica]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lamberti]]></surname>
<given-names><![CDATA[Elena]]></given-names>
</name>
</person-group>
<source><![CDATA[Marshall McLuhan]]></source>
<year>2000</year>
<publisher-loc><![CDATA[Milano ]]></publisher-loc>
<publisher-name><![CDATA[Bruno Mondadori]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McLuhan]]></surname>
<given-names><![CDATA[Marshall]]></given-names>
</name>
</person-group>
<source><![CDATA[La galassia Gutenberg: nascita dell'uomo tipografico]]></source>
<year>1976</year>
<publisher-loc><![CDATA[Roma ]]></publisher-loc>
<publisher-name><![CDATA[Armando. Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McLuhan]]></surname>
<given-names><![CDATA[Marshall]]></given-names>
</name>
</person-group>
<source><![CDATA[Gli strumenti del comunicare]]></source>
<year>1967</year>
<publisher-loc><![CDATA[Milano ]]></publisher-loc>
<publisher-name><![CDATA[Il Saggiatore. Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McLuhan]]></surname>
<given-names><![CDATA[Marshall]]></given-names>
</name>
</person-group>
<source><![CDATA[Dall&#8217;occhio all&#8217;orecchio]]></source>
<year>1982</year>
<publisher-loc><![CDATA[Roma ]]></publisher-loc>
<publisher-name><![CDATA[Armando Editore]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McLuhan]]></surname>
<given-names><![CDATA[Marshall]]></given-names>
</name>
</person-group>
<source><![CDATA[Il villaggio globale. XXI secolo: trasformazioni nella vita e nei media]]></source>
<year>1989</year>
<publisher-loc><![CDATA[Milano ]]></publisher-loc>
<publisher-name><![CDATA[SugarCo. Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[McLuhan]]></surname>
<given-names><![CDATA[Marshall]]></given-names>
</name>
<name>
<surname><![CDATA[Quentin]]></surname>
<given-names><![CDATA[Fiore]]></given-names>
</name>
</person-group>
<source><![CDATA[Il medium è il massaggio]]></source>
<year>1968</year>
<publisher-loc><![CDATA[Milano ]]></publisher-loc>
<publisher-name><![CDATA[Feltrinelli. Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nunberg]]></surname>
<given-names><![CDATA[Geoffrey]]></given-names>
</name>
</person-group>
<source><![CDATA[The Future of the Book]]></source>
<year>1996</year>
<publisher-loc><![CDATA[Berkeley ]]></publisher-loc>
<publisher-name><![CDATA[University of California Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ong]]></surname>
<given-names><![CDATA[Walter J.]]></given-names>
</name>
</person-group>
<source><![CDATA[La presenza della parola]]></source>
<year>1970</year>
<publisher-loc><![CDATA[Bologna ]]></publisher-loc>
<publisher-name><![CDATA[Il Mulino. Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ong]]></surname>
<given-names><![CDATA[Walter J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Rethoric, Romance, and Technology]]></source>
<year>1971</year>
<publisher-loc><![CDATA[Ithaca and London ]]></publisher-loc>
<publisher-name><![CDATA[Cornell University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ong]]></surname>
<given-names><![CDATA[Walter J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Oralità e scrittura: le tecnologie della parola]]></source>
<year>1986</year>
<publisher-loc><![CDATA[Bologna ]]></publisher-loc>
<publisher-name><![CDATA[Il Mulino . Ed.]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ong]]></surname>
<given-names><![CDATA[Walter J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Interfacce della parola]]></source>
<year>1989</year>
<publisher-loc><![CDATA[Bologna ]]></publisher-loc>
<publisher-name><![CDATA[Il Mulino]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Solimine]]></surname>
<given-names><![CDATA[Giovanni]]></given-names>
</name>
</person-group>
<source><![CDATA[L&#8217;Italia che legge]]></source>
<year>2010</year>
<publisher-loc><![CDATA[Roma-Bari ]]></publisher-loc>
<publisher-name><![CDATA[Laterza]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<source><![CDATA[Storia della lettura nel mondo occidentale]]></source>
<year>1998</year>
<publisher-loc><![CDATA[Roma-Bari ]]></publisher-loc>
<publisher-name><![CDATA[Laterza]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
