<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422024000200068</article-id>
<article-id pub-id-type="doi">10.22201/fca.24488410e.2024.5063</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Análisis de los factores que afectan el comportamiento de compra en línea de los consumidores mexicanos]]></article-title>
<article-title xml:lang="en"><![CDATA[Factors affecting Mexican consumers&#8217; online shopping behavior]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vega Barrios]]></surname>
<given-names><![CDATA[Alejandra]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alcántara Hernández]]></surname>
<given-names><![CDATA[Ruth Josefina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cerón Islas]]></surname>
<given-names><![CDATA[Arlen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma del Estado de Hidalgo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>69</volume>
<numero>2</numero>
<fpage>68</fpage>
<lpage>89</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422024000200068&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422024000200068&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422024000200068&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de la investigación fue analizar los factores que afectan el comportamiento de compra en línea en consumidores mexicanos, se aborda la percepción de inseguridad en la elección del producto, el pago, la entrega y la política de devolución. La metodología empleada fue cuantitativa, transversal, aplicada, no experimental mediante encuesta autoadministrada con escala de Likert de cinco puntos para recopilar datos empíricos de 278 compradores en línea utilizando muestreo por conveniencia, obteniendo el alfa de Cronbach de 0.88; Para el análisis se utilizó el software SPSS y AMOS 29, para probar el modelo utilizando las pruebas de bondad de ajuste: AIC= 375.85; NFI=0.90; CFI=0.95; GFI=0.91; AGFI=0.88; RMCR=.006; RMSEA=0.05; &#945;=.885 Los principales resultados indican que el envío, la devolución y las características del producto son factores significativos, por lo que se concluye que la información financiera no es significativa, al momento de evaluar las alternativas de compra en línea.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of the research was to analyze the factors that affect online shopping behavior in Mexican consumers, addressing the perception of insecurity in the choice of product, payment, delivery, and return policy. The methodology employed was quantitative, cross-sectional, applied, non-experimental by self-administered survey with a five-point Likert scale to collect empirical data from 278 online shoppers using convenience sampling, obtaining Cronbach's alpha of 0.88; For the analysis, SPSS and AMOS 29 software were used to test the model using goodness of fit tests: AIC= 375.85; NFI=0.90; IFC=0.95; GFI=0.91; AGFI=0.88; RMCR=.006; RMSEA=0.05; &#945;=.885 The main results indicate that shipping, return, and product characteristics are significant factors, so it is concluded that the financial information is not significant when evaluating online shopping alternatives.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[C40]]></kwd>
<kwd lng="es"><![CDATA[M20]]></kwd>
<kwd lng="es"><![CDATA[M31]]></kwd>
<kwd lng="es"><![CDATA[comportamiento del consumidor]]></kwd>
<kwd lng="es"><![CDATA[compras en línea]]></kwd>
<kwd lng="es"><![CDATA[decisión de compra]]></kwd>
<kwd lng="en"><![CDATA[C40]]></kwd>
<kwd lng="en"><![CDATA[M20]]></kwd>
<kwd lng="en"><![CDATA[M31.]]></kwd>
<kwd lng="en"><![CDATA[consumer behavior]]></kwd>
<kwd lng="en"><![CDATA[online shopping]]></kwd>
<kwd lng="en"><![CDATA[purchase decision]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Alcántara]]></surname>
<given-names><![CDATA[A.R.]]></given-names>
</name>
<name>
<surname><![CDATA[Cerón]]></surname>
<given-names><![CDATA[I. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Figueroa]]></surname>
<given-names><![CDATA[V. J. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Efectos de la Pandemia del COVID- 19 en el Comportamiento del Consumidor Mexicano: Hábitos de Compra de la Canasta Básica]]></article-title>
<source><![CDATA[European Scientific Journal]]></source>
<year>2021</year>
<volume>17</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>165</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ajzen]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Fishbein]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Understanding attitudes and predicting social behavior]]></source>
<year>1980</year>
<publisher-loc><![CDATA[Englewood Cliffs, NJ ]]></publisher-loc>
<publisher-name><![CDATA[Prentice-Hall]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<collab>Asociación Mexicana de Internet MX</collab>
<article-title xml:lang=""><![CDATA[Estudio sobre el comercio electrónico en México 2020]]></article-title>
<source><![CDATA[estadística Digital]]></source>
<year>2020</year>
<volume>27</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>11-6</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="">
<collab>Asociación Mexicana de Venta On line</collab>
<source><![CDATA[Ventas en línea en electrónicos 2022]]></source>
<year>2023</year>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ávila]]></surname>
<given-names><![CDATA[C. A]]></given-names>
</name>
<name>
<surname><![CDATA[Chaparro]]></surname>
<given-names><![CDATA[G. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La relación de confianza y compromiso en la intención de compra]]></article-title>
<source><![CDATA[Revista Compás Empresarial]]></source>
<year>2021</year>
<volume>11</volume>
<numero>32</numero>
<issue>32</issue>
<page-range>76-92</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bai]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Zhong]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Yi-Fan]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com]]></article-title>
<source><![CDATA[International Journal of Information Management]]></source>
<year>2015</year>
<volume>35</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>538-50</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Blackwell]]></surname>
<given-names><![CDATA[R.D.]]></given-names>
</name>
<name>
<surname><![CDATA[Miniard]]></surname>
<given-names><![CDATA[P.W.]]></given-names>
</name>
<name>
<surname><![CDATA[Engel]]></surname>
<given-names><![CDATA[J.F]]></given-names>
</name>
</person-group>
<source><![CDATA[Comportamiento del Consumidor]]></source>
<year>2002</year>
<edition>9.a</edition>
<publisher-name><![CDATA[Ediciones Paraninfo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Casco]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Efectos de la pandemia de COVID-19 en el comportamiento del consumidor]]></article-title>
<source><![CDATA[INNOVARE Revista de Ciencia y Tecnología]]></source>
<year>2020</year>
<volume>9</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>98-105</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Field]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Discovering Statistics using SPSS for Windows]]></source>
<year>2000</year>
<publisher-loc><![CDATA[London - Thousand Oaks-New Delhi ]]></publisher-loc>
<publisher-name><![CDATA[Sage publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Filho]]></surname>
<given-names><![CDATA[D. B. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Paranhos]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[da Rocha]]></surname>
<given-names><![CDATA[E. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Batista]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[da Silva Jr.]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Santos]]></surname>
<given-names><![CDATA[M. L. W. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Marino]]></surname>
<given-names><![CDATA[J. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[When Is Statistical Significance Not Significant?]]></article-title>
<source><![CDATA[Brazilian Political Science Review]]></source>
<year>2013</year>
<volume>7</volume>
<page-range>31-55</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[García]]></surname>
<given-names><![CDATA[N. P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El valor percibido y la confianza como antecedentes de la intención de compra online: el caso colombiano]]></article-title>
<source><![CDATA[Cuadernos de Administración]]></source>
<year>2014</year>
<volume>30</volume>
<numero>51</numero>
<issue>51</issue>
<page-range>15-24</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Guzmán]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Abreo]]></surname>
<given-names><![CDATA[V. C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Del comercio electrónico al comercio social: La innovación al alcance de las organizaciones. Estudio para el sector calzado Bucaramanga, Colombia]]></source>
<year>2017</year>
<volume>12</volume>
<page-range>107-18</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hair]]></surname>
<given-names><![CDATA[Joe F.]]></given-names>
</name>
<name>
<surname><![CDATA[Sarstedt]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Ringle]]></surname>
<given-names><![CDATA[C. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Mena]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[An assessment of the use of partial least squares structural equation modeling in marketing research]]></article-title>
<source><![CDATA[Journal of the Academy of Marketing Science]]></source>
<year>2012</year>
<volume>40</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>414-33</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hair]]></surname>
<given-names><![CDATA[J. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Black]]></surname>
<given-names><![CDATA[W. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Babin]]></surname>
<given-names><![CDATA[B. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Anderson]]></surname>
<given-names><![CDATA[R. E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Multivariate Data Analysis]]></source>
<year>2014</year>
<edition>7.a</edition>
<publisher-loc><![CDATA[Essex ]]></publisher-loc>
<publisher-name><![CDATA[Pearson New International Edition]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hair]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Hollingsworth]]></surname>
<given-names><![CDATA[C. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Randolph]]></surname>
<given-names><![CDATA[A. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Chong]]></surname>
<given-names><![CDATA[A. Y. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[An updated and expanded assessment of PLS-SEM in information systems research]]></article-title>
<source><![CDATA[Industrial Management and Data Systems]]></source>
<year>2017</year>
<volume>117</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>442-58</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kaiser]]></surname>
<given-names><![CDATA[H. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Rice]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Little jiffy, Mark IV]]></article-title>
<source><![CDATA[Educational and Psychological Measurement]]></source>
<year>1974</year>
<volume>34</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>111-7</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Jaideep]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Impact of social influence in e-commerce decision making]]></source>
<year>2007</year>
<conf-name><![CDATA[ ninthinternational conference on Electronic]]></conf-name>
<conf-loc> </conf-loc>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kotler]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[The phases of COVID-19 and the new normal it can bring]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Larios-Gómez]]></surname>
<given-names><![CDATA[Emigdio]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Comportamiento de compra ante el Covid-19: Estudio transversal latinoamericano desde un enfoque del marketing sanitario]]></article-title>
<source><![CDATA[Horizonte sanitario]]></source>
<year>2021</year>
<volume>20</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>105-20</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lakshmanan]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Customers Satisfaction towards Online Shopping in Amazon.Com- A Study with Reference to Udumalpet Taluk]]></article-title>
<source><![CDATA[International Journal of Recent Research and Applied Studies]]></source>
<year>2016</year>
<volume>3</volume>
<numero>16</numero>
<issue>16</issue>
<page-range>68-74</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Martín]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Teletrabajo y Comercio Electrónico]]></source>
<year>2016</year>
<publisher-name><![CDATA[Ministerio de Educación de España]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Oviedo]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Campo]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Aproximación al uso del coeficiente alfa de Cronbach]]></article-title>
<source><![CDATA[Revista Colombiana de Psiquiatría]]></source>
<year>2005</year>
<volume>31</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>572-80</page-range><publisher-loc><![CDATA[D.C., Colombia ]]></publisher-loc>
<publisher-name><![CDATA[Asociación Colombiana de Psiquiatría Bogotá]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pandey]]></surname>
<given-names><![CDATA[Anurag]]></given-names>
</name>
<name>
<surname><![CDATA[Parmar]]></surname>
<given-names><![CDATA[Jitesh]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Factors Affecting Consumer's Online Shopping Buying Behavior]]></article-title>
<source><![CDATA[SSRN Electronic Journal]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rivera]]></surname>
<given-names><![CDATA[C. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Arellano]]></surname>
<given-names><![CDATA[C. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Molero Ayala]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<source><![CDATA[Conducta del consumidor, Estrategias y Tácticas aplicadas al Marketing]]></source>
<year>2013</year>
<publisher-name><![CDATA[Editorial ESIC]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Romero]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Mauricio]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Revisión de modelos de adopción de e-commerce para pymes de países en desarrollo]]></article-title>
<source><![CDATA[Revista de Investigación de Sistemas e Informática]]></source>
<year>2012</year>
<volume>9</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>69-90</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Salazar]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Mondaca]]></surname>
<given-names><![CDATA[M C.]]></given-names>
</name>
<name>
<surname><![CDATA[Cea]]></surname>
<given-names><![CDATA[R. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Comercio electrónico en Chile: ¿qué factores inciden en la decisión de compra?]]></article-title>
<source><![CDATA[Revista Academia &amp; Negocios]]></source>
<year>2018</year>
<volume>4</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-14</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schermelleh-Engel]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Moosbrugger]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Müller]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures]]></article-title>
<source><![CDATA[Methods of Psychological Research]]></source>
<year>2003</year>
<volume>8</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>23-74</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sheth]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Impact of Covid-19 on consumer behavior: Will the old habits return or die?]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2020</year>
<volume>117</volume>
<page-range>280-3</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sigmond]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El comercio electrónico en los tratados de libre comercio de México IUS]]></article-title>
<source><![CDATA[Revista del Instituto de Ciencias Jurídicas de Puebla AC.]]></source>
<year>2018</year>
<volume>12</volume>
<numero>41</numero>
<issue>41</issue>
<page-range>359-77</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sotomayor]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Delgado]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Tonon]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Compras en línea durante la crisis sanitaria por COVID-19: Estudio exploratorio sobre la conducta del consumidor en Quito- Ecuador]]></article-title>
<source><![CDATA[Pensamiento Empresarial]]></source>
<year>2021</year>
<volume>8</volume>
<page-range>43-65</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="">
<collab>Statista</collab>
<source><![CDATA[Participación de las principales empresas de comercio electrónico en México de 2018 a 2020]]></source>
<year>2023</year>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Steenkamp]]></surname>
<given-names><![CDATA[J.-B. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Baumgartner]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[On the use of structural equation models for marketing modeling]]></article-title>
<source><![CDATA[International Journal of Research in Marketing]]></source>
<year>2000</year>
<volume>17</volume>
<numero>2-3</numero>
<issue>2-3</issue>
<page-range>195-202</page-range></nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Turban]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[King]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Mckay]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Marshall]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Viehland]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<source><![CDATA[Electronic commerce: A managerial perspective]]></source>
<year>2008</year>
<edition>Quinta</edition>
<publisher-loc><![CDATA[New Jersey ]]></publisher-loc>
<publisher-name><![CDATA[Prentice Hall]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vega]]></surname>
<given-names><![CDATA[B A.]]></given-names>
</name>
<name>
<surname><![CDATA[Cerón]]></surname>
<given-names><![CDATA[I. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Figueroa]]></surname>
<given-names><![CDATA[V. J. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Perspectivas de eCommerce y los Hábitos de Consumo Tras COVID-19]]></article-title>
<source><![CDATA[European Scientific Journal]]></source>
<year>2021</year>
<volume>17</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>112</page-range></nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vega]]></surname>
<given-names><![CDATA[B. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Sentiment Analysis of Online Shopping based on Twitter and RStudio]]></article-title>
<source><![CDATA[Hitos de las Ciencias Económico Administrativas]]></source>
<year>2023</year>
<volume>29</volume>
<numero>83</numero>
<issue>83</issue>
<page-range>91-105</page-range></nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vergara Espinosa]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El comportamiento del consumidor post COVID-19:: oportunidad o desafío para los emprendedores]]></article-title>
<source><![CDATA[Revista Colegiada De Ciencia]]></source>
<year>2022</year>
<volume>3</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>102-12</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
