<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422023000400111</article-id>
<article-id pub-id-type="doi">10.22201/fca.24488410e.2023.4968</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Digital consumer behavior and medical tourism: A regional analysis in Mexico]]></article-title>
<article-title xml:lang="es"><![CDATA[Comportamiento del consumidor digital y el turismo médico: análisis regional en México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arrioja-Castrejón]]></surname>
<given-names><![CDATA[Edmundo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-Fernández]]></surname>
<given-names><![CDATA[Andrée Marie]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez-Pérez]]></surname>
<given-names><![CDATA[Héctor X.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Dávila-Aragón]]></surname>
<given-names><![CDATA[Griselda]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Panamericana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>68</volume>
<numero>4</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422023000400111&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422023000400111&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422023000400111&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Medical tourism has increasingly become an important alternative to receive healthcare services given medical systems&#8217; limitations such as: treatment availability, access, and price. The industry has significantly grown with the availability of internet services and digital platforms which enable consumers to connect with service providers as well as other stakeholders around the world. And, considering medical tourism profiles related to travel frequency, expenditure, place, and degree of digital platform use, the question is how does digital platform use impact medical tourism consumer behavior related to the type of destination? Cluster analysis and georeferencing analytics were utilized to study the correlation between digital platform use and the preferred type of destination for medical tourism. The study shows a clear positive correlation between the variables compared.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El turismo médico se ha convertido cada vez más en una alternativa importante para recibir servicios de salud dadas las limitaciones de los sistemas médicos tales como: disponibilidad, acceso y precio de tratamientos. La industria ha crecido significativamente con la disponibilidad de servicios de Internet y plataformas digitales que permiten a los consumidores conectarse con proveedores de servicios y otras partes interesadas en todo el mundo. Y, considerando los perfiles de turismo médico relacionados con frecuencia de viaje, el gasto, destino y grado de uso de las plataformas digitales, la pregunta es ¿cómo impacta el uso de plataformas digitales al comportamiento del consumidor de turismo médico con relación al tipo de destino? Análisis de conglomerados y de georreferenciación fueron utilizados para estudiar la correlación entre el uso plataformas digitales y el tipo de destino preferido para el turismo médico. El estudio muestra una clara correlación positiva entre las variables comparadas.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[digital consumer]]></kwd>
<kwd lng="en"><![CDATA[consumer behavior]]></kwd>
<kwd lng="en"><![CDATA[regional analysis]]></kwd>
<kwd lng="en"><![CDATA[medical tourism]]></kwd>
<kwd lng="es"><![CDATA[Consumidor digital]]></kwd>
<kwd lng="es"><![CDATA[comportamiento del consumidor]]></kwd>
<kwd lng="es"><![CDATA[análisis regional]]></kwd>
<kwd lng="es"><![CDATA[turismo médico]]></kwd>
</kwd-group>
</article-meta>
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