<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422023000100235</article-id>
<article-id pub-id-type="doi">10.22201/fca.24488410e.2023.3416</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Percepción de la jerarquía de necesidades de Maslow y su relación con los factores de atracción y retención del talento humano]]></article-title>
<article-title xml:lang="en"><![CDATA[Perception of Maslow&#8217;s hierarchy of needs and its relation to human talent attraction and retention factors]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Madero Gómez]]></surname>
<given-names><![CDATA[Sergio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Tecnológico de Monterrey  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>03</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>03</month>
<year>2023</year>
</pub-date>
<volume>68</volume>
<numero>1</numero>
<fpage>235</fpage>
<lpage>259</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422023000100235&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422023000100235&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422023000100235&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las teorías de motivación fueron desarrolladas desde hace más de 50 años, como consecuencia inmediata de los resultados obtenidos en el experimento de Hawthorne, básicamente un movimiento de reacción y de oposición a la teoría clásica de la administración y no tenían la perspectiva con la que se cuenta en la actualidad respecto a la tecnología, comunicación y aperturas globales. El objetivo de la presente investigación además de validar una escala de medida de los factores que integran la pirámide de las necesidades de Maslow, trata identificar la relación que tienen con los factores de atracción y/o retención del talento en el entorno laboral mexicano. Es una investigación cuantitativa, se utilizó un cuestionario se aplicó en formato en línea a una muestra a conveniencia de 416 personas radican en la zona metropolitana de Monterrey, Nuevo León, México, entre los hallazgos encontrados se puede mencionar que las necesidades de mayor interés son las sociales y las de autoestima, así mismo se concluye que las escalas en el cuestionario son válidas y confiables para poder estudiar el tema en otros contextos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Motivation theories were developed more than 50 years ago, as an immediate consequence of the results obtained in the Hawthorne experiment. It was basically a reaction and opposition to the classical theory of management without today's perspective regarding technology, communication, and global openings. The aim of this research, in addition to validating a scale of measurement of the factors that make up Maslow's pyramid of needs, is to identify the relationship they have with the factors of attraction of human talent in the Mexican work environment. This is quantitative research; an online questionnaire was applied using a convenience sample of 416 people. These people live in the metropolitan area of Monterrey, Nuevo León, Mexico. Amongst the findings, it can be mentioned that the needs of greatest interest are social and self-esteem, likewise it is concluded that the scales in the questionnaire are valid and reliable. In the future, it is expected to continue evaluating the scale in other contexts.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[teorías de motivación]]></kwd>
<kwd lng="es"><![CDATA[Maslow]]></kwd>
<kwd lng="es"><![CDATA[atracción de talento]]></kwd>
<kwd lng="es"><![CDATA[retención de talento]]></kwd>
<kwd lng="es"><![CDATA[recursos humanos]]></kwd>
<kwd lng="en"><![CDATA[motivation theories]]></kwd>
<kwd lng="en"><![CDATA[Maslow]]></kwd>
<kwd lng="en"><![CDATA[human talent attraction]]></kwd>
<kwd lng="en"><![CDATA[human talent retention]]></kwd>
<kwd lng="en"><![CDATA[human resource management]]></kwd>
</kwd-group>
</article-meta>
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