<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8488</journal-id>
<journal-title><![CDATA[Cuicuilco. Revista de ciencias antropológicas]]></journal-title>
<abbrev-journal-title><![CDATA[Cuicuilco. Rev. cienc. antropol.]]></abbrev-journal-title>
<issn>2448-8488</issn>
<publisher>
<publisher-name><![CDATA[Instituto Nacional de Antropología e Historia]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84882022000300137</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Paisajes mediáticos de la Mixteca oaxaqueña: imágenes para un futuro étnico]]></article-title>
<article-title xml:lang="en"><![CDATA[Media landscapes of the Oaxacan Mixteca: images for an ethnic future]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bautista Santiago]]></surname>
<given-names><![CDATA[Norma Angélica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Nacional de Antropología e Historia Escuela Nacional de Antropología e Historia ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>29</volume>
<numero>85</numero>
<fpage>137</fpage>
<lpage>163</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84882022000300137&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84882022000300137&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84882022000300137&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Vincular la antropología y los medios de comunicación de masas resulta relevante en el acercamiento a las sociedades contemporáneas, si además se pone atención en los futuros de las culturas indígenas, este vínculo permite delinear marcos de reflexión que pueden ser útiles para conocer y reconocer la edificación del tiempo por venir en estas culturas que resisten los embates de la globalización moderna. El presente texto expone cómo la presencia de los mixtecos oaxaqueños en los medios de comunicación masiva, el internet y las redes sociales produce diversas representaciones de los mixtecos oaxaqueños contemporáneos, sus aspiraciones y las acciones que han emprendido para incidir en la construcción de los futuros que imaginan, con relación a su lengua y cultura. Dichas representaciones se caracterizan como &#8220;paisajes mediáticos desde abajo&#8221;, porque difunden imágenes émicas del mundo mixteco actual, que dan cuenta del presente del Ñuu Savi o Pueblo de la Lluvia y las posibilidades de revitalizar y mantener vigente su lengua, tradiciones y cultura en el mundo actual.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Linking anthropology and mass media is relevant in the approach to contemporary societies, and if attention is also paid to the futures of indigenous cultures, this link allows to outline frameworks of reflection that can be useful to know how the time to come is being built in these cultures that resist the onslaught of modern globalization. This text shows how the presence of Oaxacan Mixtecs in the mass media, the internet and social networks produces diverse representations of contemporary Oaxacan Mixtecs, their aspirations and the actions they have undertaken to influence the construction of the futures they imagine in relation to their language and culture. These representations are characterized as &#8220;media landscapes from below&#8221;, because they disseminate emic images of the current Mixtec world, which account for the present of the Ñuu Savi or People of the Rain and the possibilities of revitalizing and keeping their language, traditions and culture alive in today&#8217;s world.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[paisaje mediático]]></kwd>
<kwd lng="es"><![CDATA[medios de comunicación]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="es"><![CDATA[antropología del futuro]]></kwd>
<kwd lng="es"><![CDATA[comunidad virtual de mixtecos]]></kwd>
<kwd lng="en"><![CDATA[media landscape]]></kwd>
<kwd lng="en"><![CDATA[anthropology of the future]]></kwd>
<kwd lng="en"><![CDATA[mass media]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
<kwd lng="en"><![CDATA[Mixtec virtual community]]></kwd>
</kwd-group>
</article-meta>
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