<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372018000200095</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v0i4.44</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El estigma de la gótica. Belleza y fealdad de un alfabeto]]></article-title>
<article-title xml:lang="en"><![CDATA[The stigma of the Gothic. Beauty and ugliness of an alphabet]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pittaluga]]></surname>
<given-names><![CDATA[Mariana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Buenos Aires Facultad de Arquitectura, Diseño y Urbanismo ]]></institution>
<addr-line><![CDATA[Buenos Aires Argentina]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>2</volume>
<numero>4</numero>
<fpage>95</fpage>
<lpage>112</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372018000200095&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372018000200095&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372018000200095&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La historia del alfabeto gótico hace evidente que una tensión de poder e intereses tuvo influencia en su forma y percepción. Dependiendo del contexto político, el alfabeto gótico gozó de períodos en los que fue percibido como bello o feo. Es interesante observar cómo, aunque su morfología básicamente ha sido la misma desde su origen, la percepción que se ha tenido de él ha seguido un movimiento pendular que va de la hegemonía a la contrahegemonía, de lo bello a lo feo y de lo apolíneo a lo dionisíaco en distintos períodos históricos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The history of the Gothic alphabet makes it clear that a tension of power and interests influenced the shape of the alphabet and its perception. Depending on the political context, the Gothic alphabet enjoyed periods in which it was perceived as beautiful or ugly. It is interesting to observe how, although its morphology has basically been the same from its origin, the perception that we have had of it has followed a pendular movement that goes from the hegemony to the counterhegemony, from the beautiful to the ugly and from the Apollonian to the the Dionysian in different historical periods.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[gótica]]></kwd>
<kwd lng="es"><![CDATA[alfabeto]]></kwd>
<kwd lng="es"><![CDATA[estética]]></kwd>
<kwd lng="es"><![CDATA[bello]]></kwd>
<kwd lng="es"><![CDATA[feo]]></kwd>
<kwd lng="en"><![CDATA[gothic]]></kwd>
<kwd lng="en"><![CDATA[alphabet]]></kwd>
<kwd lng="en"><![CDATA[aesthetic]]></kwd>
<kwd lng="en"><![CDATA[beautiful]]></kwd>
<kwd lng="en"><![CDATA[ugly]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="">
<collab>ABC</collab>
<source><![CDATA[Los nazis dejaron de usar letra gótica al descubrir su origen hebreo]]></source>
<year>2014</year>
<publisher-loc><![CDATA[España ]]></publisher-loc>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="">
<collab>Alemanes del Volga en Argentina</collab>
<source><![CDATA[Edicto de Martin Bormann del 3 de enero de 1941]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bayer]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Historia de la estética]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[FCE]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="">
<collab>BBC News</collab>
<source><![CDATA[Why did my grandfather translate Mein Kampf?]]></source>
<year>2015</year>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bertheau]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La lengua alemana y las dos caras de su letra: ¿una expresión genuina de la cultura europea?]]></article-title>
<source><![CDATA[La letra gótica. Tipo e identidad nacional]]></source>
<year>2001</year>
<publisher-loc><![CDATA[Valencia ]]></publisher-loc>
<publisher-name><![CDATA[Campgràfic]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Borges]]></surname>
<given-names><![CDATA[J. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Vazquez]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Literaturas germánicas medievales]]></source>
<year>1978</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Emecé]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Burke]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Los tipos híbridos alemanes entre 1900 y 1914]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Bain]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Shaw]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[La letra gótica, tipo e identidad nacional]]></source>
<year>2001</year>
<page-range>58-69</page-range><publisher-loc><![CDATA[Valencia ]]></publisher-loc>
<publisher-name><![CDATA[Campgrafic]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chartier]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[El mundo como representación: estudios de historia cultural]]></source>
<year>1992</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Gedisa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mail]]></surname>
<given-names><![CDATA[Daily]]></given-names>
</name>
</person-group>
<source><![CDATA[Mein Kampf back in German shops]]></source>
<year>2015</year>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Devalle]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<source><![CDATA[La travesía de la forma]]></source>
<year>2009</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gallo]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[The poster in history]]></source>
<year>1974</year>
<publisher-loc><![CDATA[Verona ]]></publisher-loc>
<publisher-name><![CDATA[McGraw-Hill]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Garfield]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Es mi tipo: un libro sobre fuentes tipográficas]]></source>
<year>2012</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Taurus]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kant]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<source><![CDATA[Apuntes sobre lo bello y lo sublime]]></source>
<year>1987</year>
<publisher-loc><![CDATA[México ]]></publisher-loc>
<publisher-name><![CDATA[Editorial Porrúa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maldonado]]></surname>
</name>
</person-group>
<source><![CDATA[Diseño industrial reconsiderado]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Gustavo Gili]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mediavilla]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Caligrafía]]></source>
<year>2005</year>
<publisher-loc><![CDATA[Valencia ]]></publisher-loc>
<publisher-name><![CDATA[Campgràfic]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ong]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
</person-group>
<source><![CDATA[Oralidad y escritura. Tecnologías de la palabra]]></source>
<year>1996</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[FCE]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Petrucci]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Breve storia della scrittura latina]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Roma ]]></publisher-loc>
<publisher-name><![CDATA[Bagatto]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="">
<collab>Planeta</collab>
<source><![CDATA[Portada de KL Historia de los campos de concentración nazis]]></source>
<year>2017</year>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="">
<collab>Público</collab>
<source><![CDATA[Un seguidor del partido neonazi alemán NPD sujeta una bandera durante una concentración]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tschichold]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[La nueva tipografía]]></source>
<year>2003</year>
<publisher-loc><![CDATA[Valencia ]]></publisher-loc>
<publisher-name><![CDATA[Campgràfic]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Willberg]]></surname>
<given-names><![CDATA[H. P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La gótica de fractura y el nacionalismo]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Bain]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Shaw]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[La letra gótica, tipo e identidad nacional]]></source>
<year>2001</year>
<page-range>70-105</page-range><publisher-loc><![CDATA[Valencia ]]></publisher-loc>
<publisher-name><![CDATA[Campgrafic]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Morris]]></surname>
<given-names><![CDATA[William]]></given-names>
</name>
</person-group>
<source><![CDATA[The Kelmscott Press]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zátonyi]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Una estética: del arte y el diseño de imagen y sonido]]></source>
<year>2002</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[nobuko]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zátonyi]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<source><![CDATA[Juglares y trovadores: derivas estéticas]]></source>
<year>2011</year>
<publisher-loc><![CDATA[Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Capital Intelectual]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
