<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-7678</journal-id>
<journal-title><![CDATA[Investigación administrativa]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. adm.]]></abbrev-journal-title>
<issn>2448-7678</issn>
<publisher>
<publisher-name><![CDATA[Instituto Politécnico Nacional, Escuela Superior de Comercio y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-76782011000200007</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Competencia empresarial con el uso de la información y la tecnología]]></article-title>
<article-title xml:lang="en"><![CDATA[Business competition with the use of information and technology]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Medina-Quintero]]></surname>
<given-names><![CDATA[José Melchor]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Garza Ramos]]></surname>
<given-names><![CDATA[María Isabel de la]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Jiménez Almaguer]]></surname>
<given-names><![CDATA[Karla Paola]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas  ]]></institution>
<addr-line><![CDATA[ Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas  ]]></institution>
<addr-line><![CDATA[ Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas  ]]></institution>
<addr-line><![CDATA[ Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2011</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2011</year>
</pub-date>
<volume>40</volume>
<numero>108</numero>
<fpage>7</fpage>
<lpage>17</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-76782011000200007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-76782011000200007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-76782011000200007&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La tecnología y la información se manifiestan como factores que permiten hacer frente o contrarrestar la competencia; sin embargo, las empresas no han sabido utilizarlas de una manera eficiente. Esta investigación analiza el grado de influencia que tiene el uso de la tecnología y la administración de la información en las pequeñas y medianas empresas a la hora de enfrentar a sus competidores en el mercado en el cual se encuentran. Este análisis se plantea de forma que proporcione una guía de acción para la mejor utilización de los datos e información generados en este tipo de instituciones. El estudio empírico se lleva a cabo en la región centro del estado de Tamaulipas (México) por medio de un cuestionario y del análisis multivariante con el software PLS. Los resultados muestran el impacto positivo que tiene la tecnología de información en la empresa para contrarrestar la competencia y en especial en la administración de la información.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Technology and information have become manifest factors that allow companies to face up or to resist competition; nevertheless, today's companies have not been able to use them in an efficient way. This research analyzes the degree of influence that the use of technology and information has on the small and medium-sized enterprises in terms of their ability to face their competitors in the market in which they are, that may provide a course of action for the best use of the data and information generated in these institutions. The empirical study is carried out in the central region of the state of Tamaulipas (Mexico), by means of a questionnaire and analyzed by using a PLS software. The results show that companies receive sufficient support from information technology to face competition, especially in information management.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Información]]></kwd>
<kwd lng="es"><![CDATA[competencia]]></kwd>
<kwd lng="es"><![CDATA[tecnología]]></kwd>
<kwd lng="es"><![CDATA[TI]]></kwd>
<kwd lng="en"><![CDATA[Information]]></kwd>
<kwd lng="en"><![CDATA[Competition]]></kwd>
<kwd lng="en"><![CDATA[Technology]]></kwd>
<kwd lng="en"><![CDATA[IT]]></kwd>
</kwd-group>
</article-meta>
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