<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6442</journal-id>
<journal-title><![CDATA[Estudios sociológicos]]></journal-title>
<abbrev-journal-title><![CDATA[Estud. sociol]]></abbrev-journal-title>
<issn>2448-6442</issn>
<publisher>
<publisher-name><![CDATA[El Colegio de México A.C., Centro de Estudios Sociológicos]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-64422024000100417</article-id>
<article-id pub-id-type="doi">10.24201/es.2024v42.e2678</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Capitalismo y personalidad. Transformaciones de la identidad en la empresa contemporánea]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gantman]]></surname>
<given-names><![CDATA[Ernesto R.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Buenos Aires Facultad de Ciencias Económicas ]]></institution>
<addr-line><![CDATA[ Buenos Aires]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>42</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-64422024000100417&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-64422024000100417&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-64422024000100417&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: En su reciente libro Capitalismo y personalidad. Transformaciones de la identidad en la empresa contemporánea, Luis Enrique Alonso y Carlos Fernández Rodríguez presentan un detallado análisis acerca de cómo la literatura de gestión dominante y las tecnologías administrativas que propugna construyen subjetividades particulares adaptadas a las demandas del capitalismo contemporáneo. Los autores ilustran esta problemática a través de temas como el populismo empresarial, la gestión del talento, el coaching y la economía de plataforma.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: In their recent book Capitalismo y personalidad. Transformaciones de la identidad en la empresa contemporánea, Luis Enrique Alonso and Carlos Fernández Rodríguez present a detailed analysis about how the dominant management literature and the administrative techniques that it advocates construct particular subjectivities adapted to the demands of contemporary capitalism. The authors illustrate this topic through issues such as entrepreneurial populism, talent management and the gig economy.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[capitalismo]]></kwd>
<kwd lng="es"><![CDATA[subjetividades]]></kwd>
<kwd lng="es"><![CDATA[literatura gerencial]]></kwd>
<kwd lng="en"><![CDATA[capitalism]]></kwd>
<kwd lng="en"><![CDATA[subjectivities]]></kwd>
<kwd lng="en"><![CDATA[management literature]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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</back>
</article>
