<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-4911</journal-id>
<journal-title><![CDATA[Revista mexicana de opinión pública]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. opinión pública]]></abbrev-journal-title>
<issn>2448-4911</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-49112020000200081</article-id>
<article-id pub-id-type="doi">10.22201/fcpys.24484911e.2020.29.71768</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La influencia del rumor en la construcción de la agenda mediática de la provincia de Camagüey, Cuba]]></article-title>
<article-title xml:lang="en"><![CDATA[The Influence of the Rumor in the Construction of the Media Agenda of the Province of Camagüey, Cuba]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gallego Ramos]]></surname>
<given-names><![CDATA[José Raúl]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Anazco Ramos]]></surname>
<given-names><![CDATA[Félix]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de La Habana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Cuba</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Camagüey  ]]></institution>
<addr-line><![CDATA[Camagüey ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<numero>29</numero>
<fpage>81</fpage>
<lpage>94</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-49112020000200081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-49112020000200081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-49112020000200081&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen En el artículo se analiza la influencia del rumor en la construcción de la agenda mediática de la provincia de Camagüey, Cuba. Se identificaron y caracterizaron los rumores que alcanzaron relevancia en la agenda pública durante los meses de noviembre de 2013 a abril de 2014; también se estudió su empleo como fuente de información en los medios provinciales y las mediaciones que intervinieron en dicho proceso. Como técnicas de investigación, se emplearon la observación participante y no participante, la entrevista semiestructurada y el análisis de contenido cualitativo. El principal resultado que se pudo constatar fue la poca importancia que se le concede a los rumores en la construcción de la agenda de los medios del territorio debido a la mediación de factores de tipo individual, organizacional e ideológico.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article looks into the influence of rumor on media agenda in Camagüey, Cuba. The rumors that were relevant to the public agenda from November 2013 to April 2014 were identified and analyzed, as well as their role as source of information to the provincial media and the mediations that emerged in the process. Participant and non-participant observation, semi-structured interview and qualitative content analysis served as research techniques. The results evidenced the little importance granted to rumors in the creation of media agenda in the province due to individual, organizational and ideological mediations.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Rumor]]></kwd>
<kwd lng="es"><![CDATA[agenda mediática]]></kwd>
<kwd lng="es"><![CDATA[agenda pública]]></kwd>
<kwd lng="es"><![CDATA[mediaciones]]></kwd>
<kwd lng="es"><![CDATA[periodismo]]></kwd>
<kwd lng="es"><![CDATA[Cuba]]></kwd>
<kwd lng="en"><![CDATA[Rumor]]></kwd>
<kwd lng="en"><![CDATA[media agenda]]></kwd>
<kwd lng="en"><![CDATA[public agenda]]></kwd>
<kwd lng="en"><![CDATA[mediations]]></kwd>
<kwd lng="en"><![CDATA[journalism]]></kwd>
<kwd lng="en"><![CDATA[Cuba]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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