<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-9036</journal-id>
<journal-title><![CDATA[El periplo sustentable]]></journal-title>
<abbrev-journal-title><![CDATA[El periplo sustentable]]></abbrev-journal-title>
<issn>1870-9036</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma del Estado de México]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-90362018000100214</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Gestión del conocimiento para el diseño de estructuras de información sobre Mercadotecnia Verde en segmentos de Jóvenes Consumidores]]></article-title>
<article-title xml:lang="en"><![CDATA[Knowledge management for the design of information structures on Green Marketing in segments of Young Consumers]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lozano Ramírez]]></surname>
<given-names><![CDATA[María Cruz]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California Facultad de Turismo y Mercadotecnia ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<numero>34</numero>
<fpage>214</fpage>
<lpage>235</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-90362018000100214&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-90362018000100214&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-90362018000100214&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Este documento presenta los resultados de un estudio cuyo objetivo fue identificar las estructuras de información sobre Mercadotecnia Verde (MV) en segmentos de Jóvenes Consumidores para diseñar una estructura de contenidos que impulse su transición al consumo verde. El diseño de investigación fue no experimental y el estudio correlacional aplicado a una muestra de 278 estudiantes de una Institución Educativa, ubicada en la Ciudad de Tijuana, B. C., Méx., los resultados explican que las variables que mejor correlacionan la estructura de información y determinan las decisiones de compra, están definidas en las dimensiones intensidad al consumo verde, prácticas ecológicas, enfoque al medio ambiente, sensibilidad a la ecología y comportamiento del consumo verde, en los segmentos: Muy Verde y Verde, Eco-activos/ Eco-puestos, Ecologistas consecuentes, Green Society y Green Pocket.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This document presents the results of a study whose objective was to identify the information structures on Green Marketing (MV) in segments of Young Consumers to design a content structure that drives their transition to green consumption. The research design was non-experimental and the correlational study applied to a sample of 278 students of an Educational Institution, located in the City of Tijuana, BC, Mexico, the results explain that the variables that best correlate the information structure and determine Purchasing decisions are defined in the intensity dimensions to green consumption, ecological practices, focus on the environment, sensitivity to ecology and behavior of green consumption, in the segments: Very Green and Green, Eco-active / Eco-posts, Consistent ecologists, Green Society and Green Pocket.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Consumidores verdes]]></kwd>
<kwd lng="es"><![CDATA[Gestión del conocimiento]]></kwd>
<kwd lng="es"><![CDATA[Mercadotecnia Verde]]></kwd>
<kwd lng="es"><![CDATA[Productos Verdes]]></kwd>
<kwd lng="en"><![CDATA[Green Consumers]]></kwd>
<kwd lng="en"><![CDATA[Knowledge Management]]></kwd>
<kwd lng="en"><![CDATA[Green Marketing]]></kwd>
<kwd lng="en"><![CDATA[Green Products]]></kwd>
</kwd-group>
</article-meta>
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