<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-9036</journal-id>
<journal-title><![CDATA[El periplo sustentable]]></journal-title>
<abbrev-journal-title><![CDATA[El periplo sustentable]]></abbrev-journal-title>
<issn>1870-9036</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma del Estado de México]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-90362017000200081</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Rentabilidad de hoteles boutique explicada desde la experiencia memorable]]></article-title>
<article-title xml:lang="en"><![CDATA[Boutique Hotel´s Profitability explained by Memorable Experience Theory]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Aguirre]]></surname>
<given-names><![CDATA[Driselda Patricia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Maldonado Alcudia]]></surname>
<given-names><![CDATA[Minerva Candelaria]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez Vázquez]]></surname>
<given-names><![CDATA[Luis Domingo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lara]]></surname>
<given-names><![CDATA[Graciela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,s_paty@hotmail.com  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Querétaro  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,aff3  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Autónoma de Querétaro  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2017</year>
</pub-date>
<numero>33</numero>
<fpage>81</fpage>
<lpage>104</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-90362017000200081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-90362017000200081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-90362017000200081&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Los hoteles boutique representan una tendencia en el sector de alojamiento, son organizaciones de lujo, con pocas habitaciones, que surgen a partir de las preferencias de viajeros irónicos y exigentes, aquellos que buscan un espacio en el que converja el escape de la realidad, pero al mismo tiempo puedan sentirse en casa. Aunque varios hoteles boutique son empresas pequeñas e incluso familiares, los indicadores reportados del segmento en México muestran organizaciones rentables en términos de la industria. El principal objetivo de este artículo es explicar la rentabilidad de estas organizaciones desde una perspectiva teórica, considerando la teoría de economía de la experiencia y su complementariedad con la teoría de recursos y capacidades. La reflexión final hace alusión al servicio superior, la capacidad para sorprender a sus huéspedes y la creatividad de los recursos humanos como los principales factores en la generación de experiencias memorables y que gracias a la reputación que construyen, contribuyen a la rentabilidad de estas organizaciones.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Boutique hotels represent a trend in the lodging sector, they are luxury organizations, with few rooms that emerged from ironic and demanding traveler´s preferences, travelers that want to escape from daily routine but also want to find a place where they can feel as home. Although several boutique hotels are small or even familiar enterprises the reported indicators of this segment, in Mexico, show profitability organizations in terms of the industry. The main goal in this research paper is to explain the profitability of these organizations in the stiff competition of hospitality from a theoretical perspective that considers the economy experience theory and its complementarity with the resource and capabilities theory. The final reflection refers to the superior service, the capability of the organization to amaze the tourist and the human resource´s creativity as the main factors in the generation of memorable experiences.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Competitividad]]></kwd>
<kwd lng="es"><![CDATA[hoteles de lujo]]></kwd>
<kwd lng="es"><![CDATA[recursos y capacidades]]></kwd>
<kwd lng="es"><![CDATA[economía de la experiencia]]></kwd>
<kwd lng="en"><![CDATA[Business valuation]]></kwd>
<kwd lng="en"><![CDATA[hotels appraisement/valuation]]></kwd>
<kwd lng="en"><![CDATA[growing businesses]]></kwd>
<kwd lng="en"><![CDATA[discounted cash flow]]></kwd>
</kwd-group>
</article-meta>
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