<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1665-5346</journal-id>
<journal-title><![CDATA[Revista mexicana de economía y finanzas]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. mex. econ. finanz]]></abbrev-journal-title>
<issn>1665-5346</issn>
<publisher>
<publisher-name><![CDATA[Instituto Mexicano de Ejecutivos de Finanzas A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1665-53462025000300001</article-id>
<article-id pub-id-type="doi">10.21919/remef.v20i3.1309</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Frida: more profitable than S&amp;P 500?]]></article-title>
<article-title xml:lang="es"><![CDATA[Frida: ¿Más rentable que el S&amp;P 500?]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mariné Osorio]]></surname>
<given-names><![CDATA[Fernando José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sadurní Lagunes]]></surname>
<given-names><![CDATA[María Fernanda]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Anahuac  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2025</year>
</pub-date>
<volume>20</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1665-53462025000300001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1665-53462025000300001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1665-53462025000300001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The objective of this research is to determine the constructs of regret, pleasure and purchase frequency of an art consumer. A Partial Least Squares and Structural Equations methodology was used for their virtues as second-generation models. The results show that regret bias was statistically explained through financial motivation, passion for art, and alternative offers; therefore, people may have feelings of regret or anxiety due to the fear of missing out on an opportunity by not buying a work of art, as well as that passion for art was an exogenous variable influential in the explanation of loss-regret, the pleasure, and frequency of purchase. The limitation of the research is the subjectivity the historical context of the year 2023, and the cultural background of the sample population. The implications of studying art as an alternative asset are that it improves the culture of investment and the market. The research employs an original approach since it studies a behavioral finance bias such as regret and what determines the passion for art.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de esta investigación es determinar los constructos de arrepentimiento, placer y frecuencia de compra de un consumidor de arte. Se utilizó una metodología de Mínimos Cuadrados Parciales y Ecuaciones Estructurales por sus virtudes como modelos de segunda generación. Los resultados muestran que el sesgo de arrepentimiento se explicó estadísticamente a través de la motivación financiera, la pasión por el arte y las ofertas alternativas; las personas pueden tener sentimientos de arrepentimiento o ansiedad por el miedo a perderse una oportunidad por no comprar una obra de arte, así también que la pasión por el arte fue una variable exógena influyente en la explicación de la pérdida-arrepentimiento, el placer y la frecuencia de compra. La limitación de la investigación es la subjetividad, el contexto histórico del año 2023 y el bagaje cultural de la población de la muestra. Las implicaciones de estudiar el arte como un activo alternativo son que mejora la cultura de inversión y el mercado. La investigación emplea un enfoque original, ya que estudia un sesgo de las finanzas conductuales como el arrepentimiento y lo que determina la pasión por el arte.]]></p></abstract>
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<kwd lng="en"><![CDATA[G11]]></kwd>
<kwd lng="en"><![CDATA[G58]]></kwd>
<kwd lng="en"><![CDATA[C39]]></kwd>
<kwd lng="en"><![CDATA[C51]]></kwd>
<kwd lng="en"><![CDATA[D49]]></kwd>
<kwd lng="en"><![CDATA[Alternative Assets]]></kwd>
<kwd lng="en"><![CDATA[Art profit]]></kwd>
<kwd lng="en"><![CDATA[Art investment]]></kwd>
<kwd lng="en"><![CDATA[PLS-SEM]]></kwd>
<kwd lng="en"><![CDATA[structural equation models]]></kwd>
<kwd lng="es"><![CDATA[G41]]></kwd>
<kwd lng="es"><![CDATA[G11]]></kwd>
<kwd lng="es"><![CDATA[G58]]></kwd>
<kwd lng="es"><![CDATA[C39]]></kwd>
<kwd lng="es"><![CDATA[C51]]></kwd>
<kwd lng="es"><![CDATA[D49]]></kwd>
<kwd lng="es"><![CDATA[Activos alternativos]]></kwd>
<kwd lng="es"><![CDATA[Beneficios del arte]]></kwd>
<kwd lng="es"><![CDATA[Inversión en arte]]></kwd>
<kwd lng="es"><![CDATA[PLS-SEM]]></kwd>
<kwd lng="es"><![CDATA[modelos de ecuaciones estructurales]]></kwd>
</kwd-group>
</article-meta>
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