<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-6649</journal-id>
<journal-title><![CDATA[Tópicos (México)]]></journal-title>
<abbrev-journal-title><![CDATA[Tópicos (México)]]></abbrev-journal-title>
<issn>0188-6649</issn>
<publisher>
<publisher-name><![CDATA[Universidad Panamericana, Facultad de Filosofía]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-66492024000100035</article-id>
<article-id pub-id-type="doi">10.21555/top.v680.2374</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Hacia una racionalidad históricamente acotada: la crítica de Herbert A. Simon a la noción neoclásica de &#8220;agente racional&#8221;]]></article-title>
<article-title xml:lang="en"><![CDATA[Towards a Historically Bounded Rationality: Herbert A. Simon&#8217;s Critique of the Neoclassical Notion of Rational Agent]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández Cervantes]]></surname>
<given-names><![CDATA[Josafat I.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Centro de Investigación y Docencia Económica División de Estudios Multidisciplinarios ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2024</year>
</pub-date>
<numero>68</numero>
<fpage>35</fpage>
<lpage>68</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-66492024000100035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-66492024000100035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-66492024000100035&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen. En el artículo se expone la crítica de Herbert A. Simon a los dos supuestos básicos de la noción neoclásica de &#8220;agente&#8221;: la racionalidad perfecta y el interés propio. Se muestra cómo Simon criticó ambos supuestos al reconocer que las capacidades cognitivas de los agentes son limitadas, mostrando que existen problemas específicos que no tienen soluciones óptimas y que hay otras motivaciones irreducibles al interés propio, como la lealtad y la identificación grupal, que son fundamentales para entender el comportamiento de las organizaciones. Se muestra cómo Simon apuntó hacia una noción de &#8220;racionalidad&#8221; históricamente acotada por la interacción del agente con su entorno, lo cual presenta una visión compleja y dinámica del comportamiento humano. Sin embargo, el artículo también muestra las dificultades que tuvo Simon para lograr la realización plena de este proyecto al asumir un supuesto de cognición individualista que le impidió dar un papel más sustantivo al entorno en la estructuración del comportamiento de los agentes. Se termina mostrando cómo la noción de &#8220;hábito&#8221; puede dar un papel más sustantivo al entorno para desarrollar así una concepción históricamente acotada de la racionalidad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract. This article presents Herbert A. Simon&#8217;s critique of the two basic assumptions of the neoclassical notion of agent: perfect rationality and self-interest. It shows how Simon criticized both assumptions by recognizing that the cognitive capacities of agents are limited, showing that there are specific problems that do not have optimal solutions and that there are other motivations irreducible to self-interest, such as loyalty and group identification, which are fundamental for understanding the behavior of organizations. It is shown how Simon pointed towards a notion of rationality that is historically bounded by the interaction of the agent with its environment, which presents a complex and dynamic vision of human behavior. However, the article also shows the difficulties Simon had in achieving the full realization of this project by assuming an assumption of individualistic cognition that prevented him from giving a more substantive role to the environment in structuring agents&#8217; behaviors. It ends by showing how the notion of habit can give a more substantive role to the environment in order to develop a historically bounded conception of rationality.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[racionalidad acotada]]></kwd>
<kwd lng="es"><![CDATA[satisfaccionismo]]></kwd>
<kwd lng="es"><![CDATA[heurísticas]]></kwd>
<kwd lng="es"><![CDATA[organizaciones]]></kwd>
<kwd lng="es"><![CDATA[individualismo cognitivo]]></kwd>
<kwd lng="es"><![CDATA[hábitos]]></kwd>
<kwd lng="en"><![CDATA[bounded rationality]]></kwd>
<kwd lng="en"><![CDATA[satisficing]]></kwd>
<kwd lng="en"><![CDATA[heuristics]]></kwd>
<kwd lng="en"><![CDATA[organizations]]></kwd>
<kwd lng="en"><![CDATA[cognitive individualism]]></kwd>
<kwd lng="en"><![CDATA[habits]]></kwd>
</kwd-group>
</article-meta>
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