<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-6266</journal-id>
<journal-title><![CDATA[Acta universitaria]]></journal-title>
<abbrev-journal-title><![CDATA[Acta univ]]></abbrev-journal-title>
<issn>0188-6266</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guanajuato, Dirección de Investigación y Posgrado]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-62662024000100132</article-id>
<article-id pub-id-type="doi">10.15174/au.2024.3987</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Activismo Influencer y su impacto en la actitud hacia la aceptación corporal]]></article-title>
<article-title xml:lang="en"><![CDATA[Influencer activism and its impact on attitudes towards body acceptance]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez-Castillo]]></surname>
<given-names><![CDATA[Nerea Alejandra]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Tovar]]></surname>
<given-names><![CDATA[Yesenia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Tamaulipas Facultad de Comercio y Administración Victoria División de Estudios de Posgrado]]></institution>
<addr-line><![CDATA[Ciudad Victoria Tamaulipas]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,yesanchez@docentes.uat.edu.mx  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>34</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-62662024000100132&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-62662024000100132&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-62662024000100132&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El activismo influencer es un fenómeno que en los últimos años se ha presentado como una forma de comunicar y afrontar diferentes problemáticas sociales y ecológicas. Activistas influencers llevan a cabo prácticas del marketing como el branding, el uso de redes sociales con estrategias de marketing digital e incluso la colaboración con marcas e instituciones. Este artículo tiene por objetivo determinar si la credibilidad de los influencers activistas de aceptación corporal tiene un impacto en la actitud de aceptación de sus seguidores. La muestra de este estudio se conformó por 211 personas seguidoras de dos cuentas de Instagram de influencers que generan contenido sobre aceptación corporal. Los resultados sugieren que las variables expectativas de comportamiento ciudadano, expectativas de apoyo a la causa y atractivo ejercen una influencia en la actitud hacia la aceptación corporal.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Influencer activism is a phenomenon presented in recent years as a way to communicate and confront different social and ecological problems. Influencer activists carry out marketing practices such as branding, use of social media with digital marketing strategies, and even collaboration with brands and institutions. This article aims to determine whether the credibility of body-positive influencer activists has an impact on the perception of body acceptance of their followers. The sample for this study consists of 211 people who followed two Instagram accounts from influencers that create content about body acceptance. The results suggest that the variables expectations of citizen behavior, expectations of support for the cause, and attractiveness influence the attitude toward body acceptance.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Activismo influencer]]></kwd>
<kwd lng="es"><![CDATA[credibilidad]]></kwd>
<kwd lng="es"><![CDATA[aceptación corporal]]></kwd>
<kwd lng="en"><![CDATA[Influencer activism]]></kwd>
<kwd lng="en"><![CDATA[credibility]]></kwd>
<kwd lng="en"><![CDATA[body acceptance]]></kwd>
</kwd-group>
</article-meta>
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