<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2020000100202</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2020.7491</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El melodrama como pulso esencial. Una mirada desde la narrativa serial]]></article-title>
<article-title xml:lang="en"><![CDATA[The melodrama as an essential pulse. A look from the serial narrative]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cappello]]></surname>
<given-names><![CDATA[Giancarlo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Lima  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>17</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2020000100202&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2020000100202&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2020000100202&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo revisa la actualidad del melodrama como forma narrativa que modula el desarrollo dramático de muchos seriales contemporáneos, señalándolo como un impulso estético-creativo determinante al momento de explicar y evaluar la efectividad emocional que logra en el público. Estructuralmente, esta impronta se expresaría a partir de tres modulaciones particulares: la legibilidad moral potenciada por los mecanismos de la serialidad, el manierismo audiovisual y el abordaje particular que hace de las tensiones binarias propias del género, tales como lo masculino y lo femenino, el bien y el mal, el defecto y la virtud.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article reviews modern melodrama as a narrative form that modulates the dramatic development of contemporary series, signaling its role as the determining esthetic-creative impulse when explaining and assessing the emotional effectiveness of the audience. Structurally, this impression could be expressed based on three specific differentiations: ethical readability (enhanced by serial mechanisms); audiovisual mannerism; and a particular approach that serves as gender binary tension such as feminine and masculine, good and evil, and flaws and virtues.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Melodrama]]></kwd>
<kwd lng="es"><![CDATA[seriales televisivos]]></kwd>
<kwd lng="es"><![CDATA[géneros narrativos]]></kwd>
<kwd lng="es"><![CDATA[manierismo]]></kwd>
<kwd lng="es"><![CDATA[afectos]]></kwd>
<kwd lng="es"><![CDATA[emociones]]></kwd>
<kwd lng="en"><![CDATA[Melodrama]]></kwd>
<kwd lng="en"><![CDATA[TV series]]></kwd>
<kwd lng="en"><![CDATA[narrative genres]]></kwd>
<kwd lng="en"><![CDATA[mannerism]]></kwd>
<kwd lng="en"><![CDATA[affections]]></kwd>
<kwd lng="en"><![CDATA[emotions]]></kwd>
</kwd-group>
</article-meta>
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