<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0185-3058</journal-id>
<journal-title><![CDATA[Nova tellus]]></journal-title>
<abbrev-journal-title><![CDATA[Nova tellus]]></abbrev-journal-title>
<issn>0185-3058</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Filológicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0185-30582006000200147</article-id>
<article-id pub-id-type="doi">10.19130/iifl.nt.2006.24.2.180</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El ornatus en la retórica griega clásica]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez Vidal]]></surname>
<given-names><![CDATA[Gerardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2006</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2006</year>
</pub-date>
<volume>24</volume>
<numero>2</numero>
<fpage>147</fpage>
<lpage>165</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0185-30582006000200147&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0185-30582006000200147&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0185-30582006000200147&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen A pesar de ser considerada una virtus secundaria e innecesaria (frente a lo aptum, la perspicuitas y la puritas, virtutes imprescindibles en todo discurso), el ornatus se convirtió, por un fenómeno sinecdóquico, en la parte central de la retórica, en la esencia misma del arte. En este trabajo pretendo demostrar que ese concepto, entendido como ornamento, como algo agregado al discurso, no existió en la Grecia clásica. Las doctrinas de Isócrates y de Aristóteles indican claramente que los elementos del ornato hacen al discurso &#8220;no sólo más agradable, sino también más creíble y convincente&#8221;. Los tropos y figuras, elementos del ornatus, son cualidades inherentes del lenguaje que el arte retórica reelabora a partir del uso común y corriente, con el fin de dotar al discurso de mayor fuerza persuasiva.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Even though it is considered a secondary and unnecessary virtus (if compared with aptum, perspicuitas and puritas, indisputable virtutes in every speech), ornatus turns out, through a phenomenon of synecdoque, to be the central part of rhetoric, the very essence of the art. In this article I intend to show that such a concept, understood in its ornating aspect as something just added to the speech, did not exist in Classical Greece. Isocrates&#8217; and Aristoteles&#8217; doctrines clearly point out that the ornating elements make the speech &#8220;not only more pleasant, but also more reliable and convincing&#8221;. The tropes and figures, constituent parts of the ornatus, are inherent qualities of language that the rhetorical art re-elaborates from common and daily usage, with the purpose of providing the speech with a more persuasive strength.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[actio]]></kwd>
<kwd lng="es"><![CDATA[Aristóteles]]></kwd>
<kwd lng="es"><![CDATA[discurso]]></kwd>
<kwd lng="es"><![CDATA[estilo]]></kwd>
<kwd lng="es"><![CDATA[figuras literarias]]></kwd>
<kwd lng="es"><![CDATA[Isócrates]]></kwd>
<kwd lng="es"><![CDATA[ornatus]]></kwd>
<kwd lng="es"><![CDATA[retórica griega]]></kwd>
<kwd lng="es"><![CDATA[tropos]]></kwd>
<kwd lng="en"><![CDATA[actio]]></kwd>
<kwd lng="en"><![CDATA[Aristóteles]]></kwd>
<kwd lng="en"><![CDATA[discurso]]></kwd>
<kwd lng="en"><![CDATA[estilo]]></kwd>
<kwd lng="en"><![CDATA[figuras literarias]]></kwd>
<kwd lng="en"><![CDATA[Isócrates]]></kwd>
<kwd lng="en"><![CDATA[ornatus]]></kwd>
<kwd lng="en"><![CDATA[retórica griega]]></kwd>
<kwd lng="en"><![CDATA[tropos]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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