<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2683-1465</journal-id>
<journal-title><![CDATA[Ciencias administrativas teoría y praxis]]></journal-title>
<abbrev-journal-title><![CDATA[Cienc. adm. teor. prax.]]></abbrev-journal-title>
<issn>2683-1465</issn>
<publisher>
<publisher-name><![CDATA[Academia de Ciencias Administrativas A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2683-14652023000100067</article-id>
<article-id pub-id-type="doi">10.46443/catyp.v19i1.321</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Propensión de clientes en mercados populares para el comercio digital]]></article-title>
<article-title xml:lang="en"><![CDATA[Customer propensity in popular markets for digital commerce]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ferrer-Guerra]]></surname>
<given-names><![CDATA[Julián]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-Medrano]]></surname>
<given-names><![CDATA[Juan Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guerrero-Barrón]]></surname>
<given-names><![CDATA[Alejandro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Tecnológico Nacional de México Departamento de Ciencias Económico Administrativas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Tecnológico Nacional de México Departamento de Ciencias Económico Administrativas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Tecnológico Nacional de México Departamento de Ciencias Económico Administrativas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2023</year>
</pub-date>
<volume>19</volume>
<numero>1</numero>
<fpage>67</fpage>
<lpage>89</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2683-14652023000100067&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2683-14652023000100067&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2683-14652023000100067&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El comercio electrónico ha sido propuesto como una alternativa al comercio tradicional presencial, especialmente a la vista de la pandemia de Covid 19. Este reporte presenta los resultados de un estudio realizado en mercados populares de la ciudad de Celaya (México). Se realizó una encuesta a 250 clientes de comercios tradicional al detallista, utilizando como referencia el modelo de Peña-Nieto basado en los modelos de aceptación de la tecnología de amplia utilización en el campo hasta la fecha, orientado hacia la intención de compra en línea. Los resultados muestran que el modelo propuesto influye de manera significativa y conjunta en sus siete dimensiones como predictores de la intención de uso. De manera individual las dimensiones de actitudes y auto eficacia presentan significancia estadística como predictores de la intención de compra en línea. El estudio permite determinar las variables que impactan en la decisión de compra de los usuarios, aún y cuando no tengan experiencia previa en comercio electrónico. El estudio permite comprobar que los clientes de bajo ingreso, como lo representa este tipo de mercados, pueden ser propensos a compras en línea como alternativa al comercio tradicional]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Electronic commerce has been proposed as an alternative to traditional face-to-face commerce, especially in view of the Covid 19 pandemic. This report presents the results of a study carried out in popular markets in the city of Celaya (Mexico). A survey was carried out on 250 customers of traditional retail businesses, using as a reference the Peña-Nieto model based on the models of acceptance of technology widely used in the field to date, and oriented towards the intention to purchase online. The results show that the proposed model significantly and jointly influences its seven dimensions as predictors of the intention to use. Individually, the dimensions of attitudes and self-efficacy present statistical significance as predictors of online purchase intention. The study makes it possible to determine the variables that impact the purchase decision of users, even when they do not have previous experience in electronic commerce. The study allows us to verify that low-income customers, as represented by this type of market, may be prone to online purchases as an alternative to traditional commerce.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Aceptación de la tecnología]]></kwd>
<kwd lng="es"><![CDATA[mercados populares al detalle]]></kwd>
<kwd lng="es"><![CDATA[compras en línea]]></kwd>
<kwd lng="en"><![CDATA[Technology acceptance]]></kwd>
<kwd lng="en"><![CDATA[popular markets]]></kwd>
<kwd lng="en"><![CDATA[online commerce]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Agarwal]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Prasad]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology]]></article-title>
<source><![CDATA[Information Systems Research]]></source>
<year>1998</year>
<volume>9</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>204</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ajzen]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The theory of planned behavior: Frequently asked questions]]></article-title>
<source><![CDATA[Human Behavior and Emerging Technologies]]></source>
<year>2020</year>
<volume>2</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>314-24</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<collab>AMVO</collab>
<source><![CDATA[Estudio de venta online]]></source>
<year>2021</year>
<publisher-name><![CDATA[https://www.amvo.org.mx/]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ardiansah]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Chariri]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Rahardja]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Udin]]></surname>
<given-names><![CDATA[U.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The effect of electronic payments security on e-commerce consumer perception: An extended model of technology acceptance]]></article-title>
<source><![CDATA[Management Science Letters]]></source>
<year>2020</year>
<volume>10</volume>
<numero>7</numero>
<issue>7</issue>
<page-range>1473-80</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Aslam]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[de Luna]]></surname>
<given-names><![CDATA[I. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Asim]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Farhat]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Do the preceding self-service technologies influence mobile banking adoption?]]></article-title>
<source><![CDATA[Society &amp; Management Review]]></source>
<year>2023</year>
<volume>12</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>50-66</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Asmi]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Zhou]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Wu]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Measuring e-readiness among non-users of internet banking in Pakistan: by TAM with CRM as external factor]]></article-title>
<source><![CDATA[European Journal of Business and Management]]></source>
<year>2016</year>
<volume>8</volume>
<numero>29</numero>
<issue>29</issue>
<page-range>131-43</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Azizah]]></surname>
<given-names><![CDATA[F. D.]]></given-names>
</name>
<name>
<surname><![CDATA[Nur]]></surname>
<given-names><![CDATA[A. N.]]></given-names>
</name>
<name>
<surname><![CDATA[Putra]]></surname>
<given-names><![CDATA[A. H. P. K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions]]></article-title>
<source><![CDATA[Golden Ratio of Marketing and Applied Psychology of Business]]></source>
<year>2022</year>
<volume>2</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>58-72</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bandura]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Self-efficacy mechanism in human agency]]></article-title>
<source><![CDATA[American Psychologist]]></source>
<year>1982</year>
<page-range>122-37</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bevana]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Kirakowskib]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Maissela]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<source><![CDATA[What is usability]]></source>
<year>1991</year>
<conf-name><![CDATA[ 4thInternational Conference on HCI]]></conf-name>
<conf-loc> </conf-loc>
<page-range>1-6</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bhatti]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Akram]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Basit]]></surname>
<given-names><![CDATA[H. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Khan]]></surname>
<given-names><![CDATA[A. U.]]></given-names>
</name>
<name>
<surname><![CDATA[Raza]]></surname>
<given-names><![CDATA[S. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Naqvi]]></surname>
<given-names><![CDATA[M. B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[E-commerce trends during COVID-19 Pandemic. International]]></article-title>
<source><![CDATA[Journal of Future Generation Communication and Networking]]></source>
<year>2020</year>
<volume>13</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1449-52</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Blut]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Chong]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Tsiga]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
<name>
<surname><![CDATA[Venkatesh]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Meta-analysis of the unified theory of acceptance and use of technology (UTAUT): challenging its validity and charting A research agenda in the red ocean]]></article-title>
<source><![CDATA[Journal of the Association for Information Systems]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chang]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Wong]]></surname>
<given-names><![CDATA[S. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Libaque-Saenz]]></surname>
<given-names><![CDATA[C. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[E-commerce sustainability: The case of Pinduoduo in China]]></article-title>
<source><![CDATA[Sustainability]]></source>
<year>2019</year>
<volume>11</volume>
<numero>15</numero>
<issue>15</issue>
<page-range>4053</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chiu]]></surname>
<given-names><![CDATA[Y. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Lin]]></surname>
<given-names><![CDATA[C. P.]]></given-names>
</name>
<name>
<surname><![CDATA[Tang]]></surname>
<given-names><![CDATA[L. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Gender differs assessing a model of online purchase intentions in e&#8208;tail service]]></article-title>
<source><![CDATA[International journal of service industry management]]></source>
<year>2005</year>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Choucri]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Maugis]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Madnick]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Siegel]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Gillet]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[O&#8217;Donnel]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Haghseta]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
</person-group>
<source><![CDATA[Global e-readiness-for what]]></source>
<year>2003</year>
<publisher-name><![CDATA[Center for eBusiness at MIT]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="">
<collab>CONDUSEF</collab>
<source><![CDATA[Gob.mx]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<source><![CDATA[A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results]]></source>
<year>1985</year>
<publisher-name><![CDATA[Massachusetts Institute of Technology]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[F. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Perceived usefulness, perceived ease of use, and user acceptance of information technology]]></article-title>
<source><![CDATA[MIS Quarterly]]></source>
<year>1989</year>
<volume>13</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>319-40</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Del Giudice]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Scuotto]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Orlando]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Mustilli]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Toward the human-centered approach. A revised model of individual acceptance of AI]]></article-title>
<source><![CDATA[Human Resource Management Review]]></source>
<year>2023</year>
<volume>33</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>100856</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="">
<collab>DeLoitte</collab>
<source><![CDATA[Los tres principales retos del e-commerce en México. Deloitte Touche Tohmatsu Limited]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Din]]></surname>
<given-names><![CDATA[A. U.]]></given-names>
</name>
<name>
<surname><![CDATA[Han]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Ariza-Montes]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Vega-Muñoz]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Raposo]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Mohapatra]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Impact of COVID-19 on the Food Supply Chain and the Role of E-Commerce for Food Purchasing]]></article-title>
<source><![CDATA[Sustainability]]></source>
<year>2022</year>
<volume>14</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>3074</page-range></nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Enholm]]></surname>
<given-names><![CDATA[I. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Papagiannidis]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Mikalef]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Krogstie]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Artificial intelligence and business value: A literature review]]></article-title>
<source><![CDATA[Information Systems Frontiers]]></source>
<year>2022</year>
<volume>24</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>1709-34</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fishbein]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Ajzen]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Belief, attitude, intention, and behavior: An introduction to theory and research]]></article-title>
<source><![CDATA[Philosophy and Rhetoric]]></source>
<year>1977</year>
<volume>10</volume>
<numero>2</numero>
<issue>2</issue>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gao]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
<name>
<surname><![CDATA[Shi]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
<name>
<surname><![CDATA[Guo]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Liu]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China]]></article-title>
<source><![CDATA[PloS one]]></source>
<year>2020</year>
<volume>15</volume>
<numero>8</numero>
<issue>8</issue>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Georgiou]]></surname>
<given-names><![CDATA[M. N.]]></given-names>
</name>
</person-group>
<source><![CDATA[E-commerce has a positive impact on economic growth: A panel data analysis for Western Europe]]></source>
<year>2009</year>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hanson]]></surname>
<given-names><![CDATA[W. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Kalyanam]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<source><![CDATA[Internet marketing and e-commerce]]></source>
<year>2020</year>
<publisher-name><![CDATA[Thomson/South-Western]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hawk]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A comparison of B2C e-commerce in developing countries]]></article-title>
<source><![CDATA[Electronic commerce research]]></source>
<year>2004</year>
<volume>4</volume>
<page-range>181-99</page-range></nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hu]]></surname>
<given-names><![CDATA[Z.]]></given-names>
</name>
<name>
<surname><![CDATA[Ding]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Li]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Chen]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Yang]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Adoption intention of fintech services for bank users: An empirical examination with an extended technology acceptance model]]></article-title>
<source><![CDATA[Symmetry]]></source>
<year>2019</year>
<volume>11</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>340</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Huang]]></surname>
<given-names><![CDATA[Y. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention]]></article-title>
<source><![CDATA[Journal of Retailing and Consumer Services]]></source>
<year>2023</year>
<numero>70</numero>
<issue>70</issue>
<page-range>103127</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Huseynov]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Y&#305;ld&#305;r&#305;m]]></surname>
<given-names><![CDATA[S. Ö.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Behavioral Issues in B2C E-commerce: The-state-of-the-art]]></article-title>
<source><![CDATA[Information Development]]></source>
<year>2016</year>
<volume>32</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>1343-58</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<collab>Inegi</collab>
<source><![CDATA[Encuesta Nacional sobre Disponibilidad y Uso de Tecnologías de la Información en los Hogares]]></source>
<year>2020</year>
<publisher-name><![CDATA[Instituto Nacional de Información Estadística y Geografía]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ji]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Zhu]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
<name>
<surname><![CDATA[Shi]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Tan]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
<name>
<surname><![CDATA[He]]></surname>
<given-names><![CDATA[S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Who you would like to share with? a study of share recommendation in social e-commerce]]></article-title>
<source><![CDATA[Proceedings of the AAAI Conference on Artificial Intelligence]]></source>
<year>2021</year>
<volume>35</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>232-9</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kamssu]]></surname>
<given-names><![CDATA[A. J.]]></given-names>
</name>
<name>
<surname><![CDATA[Siekpe]]></surname>
<given-names><![CDATA[J. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Ellzy]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Kamssu]]></surname>
<given-names><![CDATA[A. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Shortcomings to globalization: Using Internet technology and electronic commerce in developing countries]]></article-title>
<source><![CDATA[The Journal of Developing Areas]]></source>
<year>2004</year>
<page-range>151-69</page-range></nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Keoduangsine]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Robert]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Measuring e-readiness assessment: The case of Laotian organisations]]></article-title>
<source><![CDATA[Literacy]]></source>
<year>2007</year>
<volume>68</volume>
<numero>7</numero>
<issue>7</issue>
</nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[Y. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[D. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A study of online transaction self-efficacy, consumer trust, and uncertainty reduction in electronic commerce transaction]]></article-title>
<source><![CDATA[Proceedings of the 38th Annual Hawaii International Conference on System Sciences]]></source>
<year>2005</year>
<page-range>170c</page-range><publisher-name><![CDATA[IEEE]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kumar]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Ayedee]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Technology Adoption: A Solution for SMEs to overcome problems during COVID-19]]></article-title>
<source><![CDATA[Academy of Marketing Studies Journal]]></source>
<year>2021</year>
<volume>25</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lala]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The emergence and development of the technology acceptance model (TAM)]]></article-title>
<source><![CDATA[Marketing from Information to Decision]]></source>
<year>2014</year>
<numero>7</numero>
<issue>7</issue>
<page-range>149-60</page-range></nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lou]]></surname>
<given-names><![CDATA[E. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Goulding]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[-readiness in construction (ERiC): self-assessment framework for UK small and medium enterprise building services providers]]></article-title>
<source><![CDATA[Architectural Engineering and Design Management]]></source>
<year>2020</year>
<volume>16</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>3-22</page-range></nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lund]]></surname>
<given-names><![CDATA[M. J.]]></given-names>
</name>
<name>
<surname><![CDATA[McGuire]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Institutions and development: Electronic commerce and economic growth]]></article-title>
<source><![CDATA[Organization Studies]]></source>
<year>2005</year>
<volume>26</volume>
<numero>12</numero>
<issue>12</issue>
<page-range>1743-63</page-range></nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maranguni&#263;]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Grani&#263;]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Technology acceptance model: a literature review from 1986 to 2013]]></article-title>
<source><![CDATA[Universal access in the information society]]></source>
<year>2015</year>
<volume>14</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>81-95</page-range></nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mohammadi]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A study of mobile banking usage in Iran]]></article-title>
<source><![CDATA[International Journal of Bank Marketing]]></source>
<year>2015</year>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Morales-Castro]]></surname>
<given-names><![CDATA[A. C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Impacto organizacional que ha tenido la pandemia COVID-19 sobre las estrategias empresariales de la industria gastronómica y hotelera de Costa Rica de marzo a octubre del 2020]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mutula]]></surname>
<given-names><![CDATA[S. M.]]></given-names>
</name>
<name>
<surname><![CDATA[van Brakel]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[E&#8208;readiness of SMEs in the ICT sector in Botswana with respect to information access]]></article-title>
<source><![CDATA[The electronic library]]></source>
<year>2006</year>
</nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Olgui&#769;n Rami&#769;rez]]></surname>
<given-names><![CDATA[M. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Barrera Espinosa]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Placeres Salinas]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Sostenibilidad de MiPyMes en la pandemia apoyadas por el comercio electrónico]]></article-title>
<source><![CDATA[VinculaTégica Efan]]></source>
<year>2020</year>
<volume>2</volume>
</nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="">
<collab>OpenAI</collab>
<source><![CDATA[ChatGPT: Optimizing language models for dialogue]]></source>
<year>2022</year>
</nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pantelimon]]></surname>
<given-names><![CDATA[F. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Georgescu]]></surname>
<given-names><![CDATA[T. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Posedaru]]></surname>
<given-names><![CDATA[B. &#350;.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of mobile e-commerce on gdp: A comparative analysis between romania and germany and how covid-19 influences the e-commerce activity worldwide]]></article-title>
<source><![CDATA[Informatica Economica]]></source>
<year>2020</year>
<volume>24</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>27-41</page-range></nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Peña-García]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Gil-Saura]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Rodríguez-Orejuela]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Siqueira-Junior]]></surname>
<given-names><![CDATA[J. R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Purchase intention and purchase behavior online: A cross-cultural approach]]></article-title>
<source><![CDATA[Heliyon]]></source>
<year>2020</year>
<volume>6</volume>
<numero>6</numero>
<issue>6</issue>
</nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Priambodo]]></surname>
<given-names><![CDATA[I. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Sasmoko]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Abdinagoro]]></surname>
<given-names><![CDATA[S. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Bandur]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[E-Commerce readiness of creative industry during the COVID-19 pandemic in Indonesia]]></article-title>
<source><![CDATA[The Journal of Asian Finance, Economics and Business]]></source>
<year>2021</year>
<volume>8</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>865-73</page-range></nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Qureshi]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Overcoming the digital divide through electronic commerce: Harnessing opportunities in IT for development]]></source>
<year>2007</year>
<conf-name><![CDATA[ 40thAnnual Hawaii International Conference on System Sciences]]></conf-name>
<conf-loc> </conf-loc>
<page-range>68</page-range><publisher-name><![CDATA[IEEE]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ritz]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Wolf]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[McQuitty]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models]]></article-title>
<source><![CDATA[Journal of Research in interactive Marketing]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rodriguez-Abitia]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Vidrio]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Montiel-Sanchez]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Assessing the state of e-readiness for small and medium companies in Mexico: A proposed taxonomy and adoption model]]></source>
<year>2004</year>
<conf-name><![CDATA[ TenthAmericas Conference on Information Systems]]></conf-name>
<conf-loc>New York </conf-loc>
</nlm-citation>
</ref>
<ref id="B51">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rosen]]></surname>
<given-names><![CDATA[P. A.]]></given-names>
</name>
</person-group>
<source><![CDATA[The effect of personal innovativeness in the domain of information technology on the acceptance and use of technology: a working paper]]></source>
<year>2004</year>
<publisher-name><![CDATA[Oklahoma State University]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B52">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Salazar]]></surname>
<given-names><![CDATA[M. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Marín-Raventós]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Diagnosis for the adoption of e-commerce platforms in micro and small enterprises in rural areas: Case study of the region of Río Cuarto, Alajuela]]></source>
<year>2021</year>
<conf-name><![CDATA[ XLVIILatin American Computing Conference (CLEI)]]></conf-name>
<conf-loc> </conf-loc>
<page-range>1-10</page-range></nlm-citation>
</ref>
<ref id="B53">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Salievich]]></surname>
<given-names><![CDATA[K. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital Economy: Concepts And Reality]]></article-title>
<source><![CDATA[Thematics Journal of Social Sciences]]></source>
<year>2022</year>
<volume>8</volume>
<numero>2</numero>
<issue>2</issue>
</nlm-citation>
</ref>
<ref id="B54">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[D. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Yamashita]]></surname>
<given-names><![CDATA[G. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Cortimiglia]]></surname>
<given-names><![CDATA[M. N.]]></given-names>
</name>
<name>
<surname><![CDATA[Brust-Renck]]></surname>
<given-names><![CDATA[P. G.]]></given-names>
</name>
<name>
<surname><![CDATA[ten Caten]]></surname>
<given-names><![CDATA[C. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Are we ready to assess digital readiness? Exploring digital implications for social progress from the Network Readiness Index]]></article-title>
<source><![CDATA[Technology in Society]]></source>
<year>2022</year>
<volume>68</volume>
</nlm-citation>
</ref>
<ref id="B55">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Simakov]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[History of formation of e-commerce enterprises as subjects of innovative entrepreneurship]]></article-title>
<source><![CDATA[Three Seas Economic Journal]]></source>
<year>2020</year>
<volume>1</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>84-90</page-range></nlm-citation>
</ref>
<ref id="B56">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Simarmata]]></surname>
<given-names><![CDATA[M. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Hia]]></surname>
<given-names><![CDATA[I. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The role of personal innovativeness on behavioral intention of Information Technology]]></article-title>
<source><![CDATA[Journal of Economics and Business]]></source>
<year>2020</year>
<volume>1</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>18-29</page-range></nlm-citation>
</ref>
<ref id="B57">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sumiyana]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Susilo]]></surname>
<given-names><![CDATA[G. F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Explanation for SME&#8217;s E-Commerce Adoption: The Sequential Stages of Organizational, Industrial and National Readiness]]></article-title>
<source><![CDATA[Economics &amp; Sociology]]></source>
<year>2021</year>
<volume>14</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>252-73</page-range></nlm-citation>
</ref>
<ref id="B58">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Susmitha]]></surname>
<given-names><![CDATA[M. K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Impact of COVID 19 on E-Commerce]]></article-title>
<source><![CDATA[Journal of Interdisciplinary Cycle Research]]></source>
<year>2021</year>
<volume>12</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>1161-5</page-range></nlm-citation>
</ref>
<ref id="B59">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Usas]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Jasinskas]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Antoniuk]]></surname>
<given-names><![CDATA[V. Z.]]></given-names>
</name>
<name>
<surname><![CDATA[Savitskyi]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Fuhelo]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[COVID-19 impact on e. commerce usage]]></article-title>
<source><![CDATA[Independent Journal of Management &amp; Production]]></source>
<year>2021</year>
<volume>12</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>445-62</page-range></nlm-citation>
</ref>
<ref id="B60">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vargas]]></surname>
<given-names><![CDATA[J. G.]]></given-names>
</name>
<name>
<surname><![CDATA[Rosas]]></surname>
<given-names><![CDATA[D. I. P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Policy recommendations for current relationship between electronic commerce and Mexican SMEs: Theoretical analysis under the vision based on the industry]]></article-title>
<source><![CDATA[Jurnal Perspektif Pembiayaan dan Pembangunan Daerah]]></source>
<year>2019</year>
<volume>6</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>377-88</page-range></nlm-citation>
</ref>
<ref id="B61">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Venkatesh]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[F. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Theoretical extension of the technology acceptance model: four longitudinal field studies]]></article-title>
<source><![CDATA[Management Science]]></source>
<year>2000</year>
<volume>46</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>186-204</page-range></nlm-citation>
</ref>
<ref id="B62">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Venkatesh]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Morris]]></surname>
<given-names><![CDATA[M. G.]]></given-names>
</name>
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[G. B.]]></given-names>
</name>
<name>
<surname><![CDATA[Davis]]></surname>
<given-names><![CDATA[F. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[User acceptance of information technology: toward a unified view]]></article-title>
<source><![CDATA[MIS Quarterly]]></source>
<year>2003</year>
<volume>27</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>425-78</page-range></nlm-citation>
</ref>
<ref id="B63">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Venkatesh]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Thong]]></surname>
<given-names><![CDATA[J. Y. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Xu]]></surname>
<given-names><![CDATA[X.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer acceptance and use of information: extending the unified theory of acceptance and use of technology]]></article-title>
<source><![CDATA[MIS Quarterly]]></source>
<year>2012</year>
<volume>36</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>157-78</page-range></nlm-citation>
</ref>
<ref id="B64">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vijayasarathy]]></surname>
<given-names><![CDATA[L. R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model]]></article-title>
<source><![CDATA[Information &amp; management]]></source>
<year>2004</year>
<volume>41</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>747-62</page-range></nlm-citation>
</ref>
<ref id="B65">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Villagómez Cortés]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Vallejo Utrera]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Del Ángel Pérez]]></surname>
<given-names><![CDATA[A. L.]]></given-names>
</name>
</person-group>
<source><![CDATA[El potencial de las redes sociales para la comercialización de alimentos de origen animal en México]]></source>
<year>2021</year>
<conf-name><![CDATA[ XIIICongreso de Economía AgroalimentariaUniversidad Politécnica de Cartagena]]></conf-name>
<conf-loc>Cartagena </conf-loc>
</nlm-citation>
</ref>
<ref id="B66">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Welch]]></surname>
<given-names><![CDATA[J. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[ELECTRONIC COMMERCE IN LOW-INCOME COUNTRIES]]></article-title>
<source><![CDATA[International Business and Information Technology]]></source>
<year>2004</year>
<page-range>167-80</page-range></nlm-citation>
</ref>
<ref id="B67">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Yousafzai]]></surname>
<given-names><![CDATA[S. Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Foxall]]></surname>
<given-names><![CDATA[G. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Pallister]]></surname>
<given-names><![CDATA[J. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Technology acceptance: a meta&#8208;analysis of the TAM: Part 1]]></article-title>
<source><![CDATA[Journal of modelling in management]]></source>
<year>2007</year>
</nlm-citation>
</ref>
<ref id="B68">
<nlm-citation citation-type="">
<collab>Zippia</collab>
<source><![CDATA[How Many People Use The Internet?]]></source>
<year>2022</year>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
