<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2594-0163</journal-id>
<journal-title><![CDATA[Mercados y negocios]]></journal-title>
<abbrev-journal-title><![CDATA[Merc. negocios]]></abbrev-journal-title>
<issn>2594-0163</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Ciencias Económico Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2594-01632025000200033</article-id>
<article-id pub-id-type="doi">10.32870/myn.vi55.7818</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Impact of E-Service Quality of Mobile Application on Customer Perceived Value]]></article-title>
<article-title xml:lang="es"><![CDATA[Impacto de la calidad del servicio electrónico de la aplicación móvil en el valor percibido por el cliente]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kumar Sharma]]></surname>
<given-names><![CDATA[Rohit]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Padashetty]]></surname>
<given-names><![CDATA[Sanjeev]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Alliance University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>India</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Alliance University  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>India</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2025</year>
</pub-date>
<volume>26</volume>
<numero>55</numero>
<fpage>33</fpage>
<lpage>62</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2594-01632025000200033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2594-01632025000200033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2594-01632025000200033&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The present study examines the effect of mobile app service quality on consumer perceived value (CPV) in online shopping in India, specifically in Bengaluru, and customer satisfaction (CS) on CPV. A quantitative research method was employed, in which data were collected from 222 randomly selected consumers using structured questionnaires and interviews. The analysis was conducted in R Studio, utilizing analyses that included discriminant validity, confirmatory factor analysis, and structural equation modeling (SEM). The findings indicate that mobile app service quality has a significant impact on CPV, with reliability and consumer service being the most critical dimensions. In contrast, content quality was the least essential of the dimensions. Additionally, CS had a significantly positive effect on CPV and partially mediated the relationship between content quality, navigation, visual design, contact, and CPV.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El presente estudio examina el efecto de la calidad del servicio de la aplicación móvil en el Valor Percibido del Consumidor (CPV) en las compras en línea en la India, específicamente en Bengaluru, así como el efecto de la Satisfacción del Cliente (CS) en el CPV. Se empleó un método de investigación cuantitativo, en el que los investigadores recopilaron datos de 222 consumidores que fueron seleccionados aleatoriamente mediante cuestionarios estructurados y entrevistas. El análisis se completó en R Studio con análisis que incluyeron validez discriminante, análisis factorial confirmatorio y modelos de ecuaciones estructurales (SEM). Los hallazgos muestran que la calidad del servicio de la aplicación móvil tuvo un efecto significativo en el CPV, siendo la confiabilidad y el servicio al consumidor las dimensiones más significativas, mientras que la calidad del contenido fue la dimensión menos significativa. Además, la CS tuvo un efecto positivo significativo en el CPV y medió parcialmente la relación entre la calidad del contenido, la navegación y el diseño visual, el contacto y el CPV.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Service quality]]></kwd>
<kwd lng="en"><![CDATA[CPV]]></kwd>
<kwd lng="en"><![CDATA[online shopping]]></kwd>
<kwd lng="en"><![CDATA[consumer satisfaction]]></kwd>
<kwd lng="en"><![CDATA[Bengaluru]]></kwd>
<kwd lng="en"><![CDATA[D19]]></kwd>
<kwd lng="en"><![CDATA[D91]]></kwd>
<kwd lng="es"><![CDATA[Calidad del servicio]]></kwd>
<kwd lng="es"><![CDATA[CPV]]></kwd>
<kwd lng="es"><![CDATA[Compras en línea]]></kwd>
<kwd lng="es"><![CDATA[satisfacción del consumidor; Bangalore]]></kwd>
<kwd lng="es"><![CDATA[D19]]></kwd>
<kwd lng="es"><![CDATA[D91]]></kwd>
</kwd-group>
</article-meta>
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