<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372022000200051</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v6i12.155</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Clasificación de la infografía y de la visualización de contenidos informativos desde la teoría y práctica del Diseño de Información]]></article-title>
<article-title xml:lang="en"><![CDATA[Classification of infographics and the visualization of informative content from the theory and practice of Information Design]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Luna-Gijón]]></surname>
<given-names><![CDATA[Gerardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[Puebla Puebla]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<volume>6</volume>
<numero>12</numero>
<fpage>51</fpage>
<lpage>77</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372022000200051&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372022000200051&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372022000200051&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo propone, desde la teoría y práctica del Diseño de Información, una forma de clasificar a la infografía, así como de conceptualizar las posibilidades de visualización de los contenidos informativos que encontramos en ella. A partir de un proceso dialéctico se analizan diferentes propuestas de clasificación de la infografía para proponer una tipología original y una estrategia para entender la riqueza de información del lenguaje visual que actúa en la construcción de los contenidos informativos. Además, se hace la propuesta de una taxonomía sobre la infografía que es accesible al practicante de diseño, así como un método para seleccionar los tipos de visualización de la información. Se trata de un estudio teórico, una mirada a la infografía desde el Diseño de Información, con apoyo de la argumentación visual, reconociendo el concepto de economía de la información y considerando la alfabetización visual e informacional. En él se propone una clasificación de la infografía y una estrategia para entender los tipos de visualizaciones para contenidos informativos. Se reconoce que es un tema con una diversidad de matices, que debe explorarse con mayor profundidad y que necesitan verificarse sus alcances en la práctica.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article proposes, from the theory and practice of Information Design, a way to classify infographics, as well as to conceptualize the possibilities of visualizing the informative content that we find in it. From a dialectical process, different proposals for classifying infographics are analyzed to propose an original typology and a strategy to understand the richness of information of the visual language that acts in the construction of informative content. In addition, the proposal of a taxonomy on infographics that is accessible to the design practitioner is made, as well as a method to select the types of information visualization. It is a theoretical study, a look at infographics from Information Design, with the support of visual argumentation, recognizing the concept of information economy and considering visual and information literacy. It proposes a classification of infographics and a strategy to understand the types of visualizations for informative content. It is recognized that it is a subject with a diversity of nuances, that it should be explored in greater depth and that its scope needs to be verified in practice.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Teoría del Diseño de Información]]></kwd>
<kwd lng="es"><![CDATA[Infografía]]></kwd>
<kwd lng="es"><![CDATA[Storytelling]]></kwd>
<kwd lng="es"><![CDATA[Alfabetización visual e informacional]]></kwd>
<kwd lng="es"><![CDATA[Visualización de información]]></kwd>
<kwd lng="en"><![CDATA[Information Design Theory]]></kwd>
<kwd lng="en"><![CDATA[Infographics]]></kwd>
<kwd lng="en"><![CDATA[Storytelling]]></kwd>
<kwd lng="en"><![CDATA[Visual and informational literacy]]></kwd>
<kwd lng="en"><![CDATA[Information visualization]]></kwd>
</kwd-group>
</article-meta>
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