<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372021000100058</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v0i9.95</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Proceso de construcción de la eticidad del diseño gráfico: perspectivas éticas y épocas que definen la evolución de su ética aplicada]]></article-title>
<article-title xml:lang="en"><![CDATA[Construction process of the ethics of graphic design: ethical perspectives and times that define the evolution of its applied ethics]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Vázquez Apodaca]]></surname>
<given-names><![CDATA[Gloria Guadalupe]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Ciudad Juárez  ]]></institution>
<addr-line><![CDATA[Ciudad Juárez Chihuahua]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2021</year>
</pub-date>
<volume>5</volume>
<numero>9</numero>
<fpage>58</fpage>
<lpage>80</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372021000100058&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372021000100058&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372021000100058&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El artículo muestra resultados de investigación, así como la metodología implementada para explorar la ética del diseño gráfico. El objetivo fue encontrar fundamentos teóricos y deontológicos de su ética aplicada. Se realizó una investigación documental que incluyó bibliografía, códigos de ética y manifiestos publicados entre 1964 y 2020. Mediante esta exploración se define el proceso de construcción de eticidad de la disciplina; como resultado, se encontraron diferentes perspectivas éticas que los diseñadores establecieron para aportar al ethos de su profesión. Simultáneamente, a lo largo de esta exploración histórica se identificaron cinco etapas que muestran el desarrollo de la ética del diseño gráfico, lo que propició el inicio de una sexta etapa en la que existen los medios para la autorregulación. Es perceptible que existe una necesidad de construir bases teóricas sobre el tema. La primera limitante para lograrlo es la existencia de información difusa y dispersa que debe ser rescatada y acopiada. La segunda limitante es que incluso las aportaciones ya recopiladas, requieren ser analizadas a profundidad de forma crítica. No obstante, la profesión está en proceso de establecer fundamentos teóricos y metodológicos de su ética aplicada, estableciendo pautas de reflexión sobre la práctica del siglo XXI al replantearse las responsabilidades del diseñador bajo nuevos enfoques y formas de pensamiento, lo que favorece a la disciplina y al gremio.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The article shows research results, as well as the methodology implemented to explore the ethics of graphic design. The objective was to find theoretical and deontological foundations for his applied ethics. A documentary investigation was carried out that included bibliography, codes of ethics and manifestos published between 1964 and 2020. Through this exploration, the process of construction of ethics of the discipline is defined; As a result, different ethical perspectives were found that the designers established to contribute to the ethos of their profession. Simultaneously, throughout this historical exploration, five stages were identified that show the development of the ethics of graphic design, which led to the beginning of a sixth stage in which the means for self-regulation exist. It is perceptible that there is a need to build theoretical bases on the subject. The first limitation to achieve this is the existence of diffuse and dispersed information that must be rescued and collected. The second limitation is that even the contributions already collected need to be critically analyzed in depth. However, the profession is in the process of establishing theoretical and methodological foundations of its applied ethics, establishing guidelines for reflection on the practice of the 21st century by rethinking the responsibilities of the designer under new approaches and ways of thinking, which favors the discipline and to the guild.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Autorregulación profesional]]></kwd>
<kwd lng="es"><![CDATA[deontología]]></kwd>
<kwd lng="es"><![CDATA[diseño gráfico]]></kwd>
<kwd lng="es"><![CDATA[ética aplicada y perspectivas éticas]]></kwd>
<kwd lng="en"><![CDATA[Professional self-regulation]]></kwd>
<kwd lng="en"><![CDATA[deontology]]></kwd>
<kwd lng="en"><![CDATA[graphic design]]></kwd>
<kwd lng="en"><![CDATA[applied ethics and ethical perspectives]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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