<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-7678</journal-id>
<journal-title><![CDATA[Investigación administrativa]]></journal-title>
<abbrev-journal-title><![CDATA[Investig. adm.]]></abbrev-journal-title>
<issn>2448-7678</issn>
<publisher>
<publisher-name><![CDATA[Instituto Politécnico Nacional, Escuela Superior de Comercio y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-76782003000200002</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Competitividad de los productores de Naranja de Álamo Veracruz]]></article-title>
<article-title xml:lang="en"><![CDATA[Competitiveness of the Poplar Orange producers Veracruz]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bada Carvajal]]></surname>
<given-names><![CDATA[Lila Margarita]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rivas Tovar]]></surname>
<given-names><![CDATA[Luis Arturo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Politécnico Nacional Escuela Superior de Comercio y Administración ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2003</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2003</year>
</pub-date>
<volume>32</volume>
<numero>92</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-76782003000200002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-76782003000200002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-76782003000200002&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This investigation is oriented to evaluate the competitiveness of orange producers of Alamo Veracruz, (Mexico) thought the value chain model of (Porter 1982). Also, a revision of the situation in the Global and Mexican market is made. 5 methods of industry analysis are applied and a empirical research is made to 29 producers of orange of Veracruz Poplar are (Mexico); nine independent variables are evaluated: infrastructure, administration of human resources, supplying, technological development, logistic commits, operations, logistic, marketing research and service external post sale. As result of this a high correlation is founded between these variables and the competitiveness of orange producers. Finally is concluded that these producers are not competitive.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Competitividad]]></kwd>
<kwd lng="en"><![CDATA[Mercado global]]></kwd>
<kwd lng="en"><![CDATA[Cadena de valor]]></kwd>
</kwd-group>
</article-meta>
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</article>
