<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6655</journal-id>
<journal-title><![CDATA[Análisis económico]]></journal-title>
<abbrev-journal-title><![CDATA[Anál. econ.]]></abbrev-journal-title>
<issn>2448-6655</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma Metropolitana, Unidad Azcapotzalco, División de Ciencias Sociales y Humanidades]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-66552018000300077</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Algoritmos básicos de la discriminación de precios de segundo grado]]></article-title>
<article-title xml:lang="en"><![CDATA[Basic algorithms for second-degree pricing discrimination]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castillo Soto]]></surname>
<given-names><![CDATA[Manuel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mendoza García]]></surname>
<given-names><![CDATA[Jorge]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,UAM Departamento de Economía ]]></institution>
<addr-line><![CDATA[Azcapotzalco ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,ITESM  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<volume>33</volume>
<numero>84</numero>
<fpage>77</fpage>
<lpage>98</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-66552018000300077&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-66552018000300077&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-66552018000300077&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Tradicionalmente, la empresa se ha enfocado en desarrollar estrategias para la creación de valor, mientras que los mecanismos de captura de valor (mejor conocidos como esquemas de fijación de precios) han estado un tanto rezagados con respecto a las primeras. En este trabajo, insistimos que las estrategias &#8220;inteligentes&#8221; de fijación de precios no son precisamente un juego de suma cero. De hecho, existen muchos ejemplos que muestran que es posible formular políticas de precios que benefician tanto a proveedores como consumidores. Como se sabe, la política de discriminación de precios tiene el propósito de servir a varios segmentos de consumidores, entregando el &#8220;mismo&#8221; bien a diferentes precios dependiendo del tipo de comprador. En el presente trabajo, revisamos una de las variantes de la discriminación de precios, denominada discriminación de Segundo Grado. En particular, nos enfocamos en el estudio de algoritmos simples que permiten entender y diseñar mecanismos óptimos. Los supuestos bajo los que se construyen los algoritmos mencionados son estrictos; sin embargo, creemos que es una buena aproximación para entender la naturaleza y conducta, tanto del oferente como del demandante.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Traditionally, the companies have focused on the strategy development for the creation of value; while the value capture mechanisms, better known as pricing schemes, have been lagging behind these. In this paper, we insist that &#8220;smart&#8221; pricing strategies are not exactly a zero-sum game. Plenty of examples show that it is possible to formulate price policies, which benefit suppliers as much as consumers. As it is known, the policy of price discrimination has the purpose of serving several segments of consumers, delivering the same or almost the same good but at a different price, depending on the type of consumer or segment addressed. In this paper, we review one of the price discrimination variations, called second-degree discrimination. In particular, we focus on the study of simple algorithms, but the ones which allow understand and design optimal mechanisms to set prices, which benefit the two market agents. The assumptions under which algorithms mentioned are built are strict, but we believe that it is an excellent approximation to understand the behavior and nature of both the bidder and the claimant before and during economic transactions.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Discriminación de precios]]></kwd>
<kwd lng="es"><![CDATA[excedente del consumidor]]></kwd>
<kwd lng="es"><![CDATA[precio de reserva]]></kwd>
<kwd lng="es"><![CDATA[Tarifa doble]]></kwd>
<kwd lng="es"><![CDATA[Precios en bloque]]></kwd>
<kwd lng="es"><![CDATA[estrategia de fijación de precios]]></kwd>
<kwd lng="es"><![CDATA[JEL]]></kwd>
<kwd lng="es"><![CDATA[D01]]></kwd>
<kwd lng="es"><![CDATA[D11]]></kwd>
<kwd lng="es"><![CDATA[L11]]></kwd>
<kwd lng="en"><![CDATA[Pricing]]></kwd>
<kwd lng="en"><![CDATA[price discrimination]]></kwd>
<kwd lng="en"><![CDATA[consumer surplus]]></kwd>
<kwd lng="en"><![CDATA[reservation price]]></kwd>
<kwd lng="en"><![CDATA[block pricing]]></kwd>
<kwd lng="en"><![CDATA[two part tariff]]></kwd>
<kwd lng="en"><![CDATA[pricing strategy]]></kwd>
<kwd lng="en"><![CDATA[DOI]]></kwd>
<kwd lng="en"><![CDATA[DII]]></kwd>
<kwd lng="en"><![CDATA[EI3]]></kwd>
<kwd lng="en"><![CDATA[LII]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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