<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6388</journal-id>
<journal-title><![CDATA[Trascender, contabilidad y gestión]]></journal-title>
<abbrev-journal-title><![CDATA[Trascender contab. gest.]]></abbrev-journal-title>
<issn>2448-6388</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Sonora, División de Ciencias Económicas y Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-63882020000300027</article-id>
<article-id pub-id-type="doi">10.36791/tcg.v0i15.87</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Estrategias de Cambio Planeado en una Empresa Comercial]]></article-title>
<article-title xml:lang="en"><![CDATA[Planned Change Strategies at a Business Company]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ruiz Chávez]]></surname>
<given-names><![CDATA[Ramón]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández Vela]]></surname>
<given-names><![CDATA[Hortensia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,ramon.26246@ujed.mx  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Juárez del Estado de Durango  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>5</volume>
<numero>15</numero>
<fpage>27</fpage>
<lpage>45</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-63882020000300027&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-63882020000300027&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-63882020000300027&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Es muy probable encontrarse con pequeñas empresas familiares que presentan dificultades operativas entre su organización y el logro de sus objetivos. En gran número de casos, son creadas para cumplir con alguna situación circunstancial, sea por la necesidad de generar algún sustento económico para sus miembros o por condiciones de continuidad en la operación de negocios heredados. En el presente trabajo se presenta el proceso de intervención realizado en una pequeña empresa familiar dedicada a la venta al por mayor y al por menor de frutas, verduras y abarrotes, siguiendo una adecuación del modelo de intervención de Faria Mello, con el fin de mejorar su desempeño por medio de un cambio suave en la organización a través de la implementación de diversas estrategias aplicadas con el mejor uso de los recursos disponibles.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract It is very common to find small family-owned businesses experiencing operational difficulties between their organization and the accomplishment of their objectives. In a great number of cases, these family-owned businesses are founded to fulfill some circumstantial situation, whether by the necessity of generating income to support its members, or by the continuity of operating the conditions of an inherited family-owned business. This work presents the intervention process accomplished to small familiar business dedicated to the wholesale and retail of fruits, vegetables and groceries following Faria Mello &#8217;s model adjusted, in order to improve its performance through a soft change to the organization by means of implementation of several strategies applied making the best utilization of available resources.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[empresa]]></kwd>
<kwd lng="es"><![CDATA[familiar]]></kwd>
<kwd lng="es"><![CDATA[organización]]></kwd>
<kwd lng="es"><![CDATA[estrategias]]></kwd>
<kwd lng="es"><![CDATA[D22. Comportamiento de la empresa: análisis empírico]]></kwd>
<kwd lng="en"><![CDATA[enterprise]]></kwd>
<kwd lng="en"><![CDATA[family]]></kwd>
<kwd lng="en"><![CDATA[organization]]></kwd>
<kwd lng="en"><![CDATA[strategies]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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