<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-9753</journal-id>
<journal-title><![CDATA[RIIIT. Revista internacional de investigación e innovación tecnológica]]></journal-title>
<abbrev-journal-title><![CDATA[RIIIT. Rev. int. investig. innov. tecnol.]]></abbrev-journal-title>
<issn>2007-9753</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma de Coahuila]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-97532021000200040</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Estrategias verdes y desempeño ambiental y económico de MiPyMes agroindustriales de Nuevo León y Oaxaca]]></article-title>
<article-title xml:lang="en"><![CDATA[Green strategies and environmental and economic performance of agro-industrial SMEs of Nuevo Leon and Oaxaca]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramírez-Altamirano]]></surname>
<given-names><![CDATA[D.A.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez-Medina]]></surname>
<given-names><![CDATA[P.S.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Yta-Castillo]]></surname>
<given-names><![CDATA[D. de]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Politécnico Nacional CIIDIR ]]></institution>
<addr-line><![CDATA[Santa Cruz Xoxocotlán Oaxaca]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional Autónoma de México UMDI Sisal Facultad de Ciencias]]></institution>
<addr-line><![CDATA[Sierra Papacal Yucatán]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2021</year>
</pub-date>
<volume>9</volume>
<numero>49</numero>
<fpage>40</fpage>
<lpage>62</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-97532021000200040&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-97532021000200040&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-97532021000200040&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Con base en la teoría basada en los recursos naturales (TBRN), esta investigación tuvo por objetivo analizar las estrategias verdes (EV) y su relación en el desempeño económico y ambiental de MiPyMes (Micro, Pequeñas y Medianas empresas) del sector agroalimentario de Nuevo León y Oaxaca. El estudio contribuye a la literatura científica al analizar la relación entre la estrategia de desarrollo sustentable y el desempeño de la empresa debido a que los estudios empíricos que examinan dicha relación son escasos. Se enfatiza particularmente en el desarrollo sustentable como una estrategia que puede beneficiar los resultados empresariales. El enfoque del trabajo es cuantitativo. Su alcance es exploratorio, descriptivo y correlacional. Su dimensión temporal es transversal, ya que se realiza en un momento determinado por vez única. La técnica de recolección de datos fue la encuesta y se empleó un cuestionario como instrumento de medición. El cuestionario se aplicó a propietarios, gerentes y encargados de 70 MiPyMes, 40 del estado de Oaxaca y 30 de Nuevo León. Los resultados revelan que la administración del producto y la tecnología limpia influyen positiva y significativamente en el desempeño económico, y la Base de la Pirámide (BoP, por sus siglas en inglés) muestra una relación negativa y significativa en el desempeño ambiental. Además, Nuevo León y Oaxaca no presentan diferencia significativa en la implementación de EV. Los resultados reportados aquí son importantes para los negocios agroindustriales porque dan la pauta para iniciativas ambientales a considerar dentro de estas empresas, lo cual en un futuro puede radicar en cambios significativos que les permitan a estos negocios o a MiPyMes de otros sectores, obtener mejores resultados económicos. Las limitaciones se refieren a dos aspectos: 1) la muestra se integró de forma mayoritaria por microempresas y por empresas de 1 a 10 años de operación en dos estados de la República Mexicana y 2) se trata de un estudio transversal, por lo que no se analiza la relación entre variables a lo largo del tiempo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Based on the natural resource-based view of the firm (NRBV), this research aimed to analyse green strategies (GS) and their influence on the economic and environmental performance of SMEs (Small and Medium Enterprises) in the agri-food sector of Nuevo Leon and Oaxaca, Mexico. The study contributes scientifically, because analyzing the relationship between the sustainable development strategy and the performance of the company, since empirical studies that examine this relationship are scarce. Sustainable development is particularly emphasized as a strategy that can benefit business results. The focus of the work is quantitative. Its scope is exploratory, descriptive and correlational. Its temporal dimension is transversal since it is carried out at a certain moment only once. The method of data collection was the survey, and a questionnaire was used as a measurement instrument. The questionnaire was applied to owners and managers of 70 SMEs, 40 from the state of Oaxaca and 30 from Nuevo Leon. The results reveal that product stewardship and clean technology positively and significantly influence economic performance, and the Base of the Pyramid (BoP) negatively and significantly influence on environmental performance. In addition, Nuevo Leon and Oaxaca do not present a significant difference in the implementation of GS. The results reported here are important for agribusiness enterprises because they provide the guideline for environmental initiatives to be considered within these companies, which in the future may lead to significant changes that allow these businesses or SMEs in other sectors to obtain better economic results. The limitations refer to two aspects: 1) the sample was made up mainly of micro companies and companies with 1 to 10 years of operation in two states of the Mexican Republic 2) it is a cross-sectional study, so the relationship between variables over time is not analyzed.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[visión basada en los recursos naturales]]></kwd>
<kwd lng="es"><![CDATA[sector agroindustrial]]></kwd>
<kwd lng="es"><![CDATA[desempeño empresarial]]></kwd>
<kwd lng="es"><![CDATA[medio ambiente]]></kwd>
<kwd lng="es"><![CDATA[gestión ambiental]]></kwd>
<kwd lng="en"><![CDATA[natural resource-based view]]></kwd>
<kwd lng="en"><![CDATA[agro-industrial sector]]></kwd>
<kwd lng="en"><![CDATA[firm performance]]></kwd>
<kwd lng="en"><![CDATA[environment]]></kwd>
<kwd lng="en"><![CDATA[environmental management]]></kwd>
</kwd-group>
</article-meta>
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