<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-8110</journal-id>
<journal-title><![CDATA[Cultura y representaciones sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Cultura representaciones soc]]></abbrev-journal-title>
<issn>2007-8110</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-81102021000200009</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Representaciones sociales del big data y la inteligencia artificial. Una exploración estructural]]></article-title>
<article-title xml:lang="en"><![CDATA[Social representations of big data and artificial intelligence. A Structural exploration]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Becerra]]></surname>
<given-names><![CDATA[Gastón]]></given-names>
</name>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lopez Alurralde]]></surname>
<given-names><![CDATA[Juan Pablo]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A">
<institution><![CDATA[,  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<volume>16</volume>
<numero>31</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-81102021000200009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-81102021000200009&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-81102021000200009&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: En este trabajo se busca explorar las representaciones sociales en torno al big data y la inteligencia artificial. Para ello se realizó una encuesta con una técnica de asociación de palabras o evocaciones con estudiantes universitarios argentinos y graduados recientes de distintas ramas del conocimiento (N = 335 para big data y 255 para inteligencia artificial). Nos preguntamos por los sentidos a los que se asocian ambos fenómenos, la estructura de su representación, las similitudes y diferencias entre sí y con otros fenómenos, los posibles temas que se infieren, y los posibles posicionamientos diferenciales. Los resultados indican la preeminencia de sentidos ligados a la información (big data) y los robots (AI), conviviendo con nociones positivamente valoradas, como el conocimiento, y con referencias a problemas sociales, negativamente valorados, como el desempleo y el control social.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Summary: This work seeks to explore the social representations of big data and artificial intelligence. A survey was carried out with a word association technique, with Argentine university students and recent graduates of different branches of knowledge (N = 335 for big data and 255 for artificial intelligence). We explore the meanings to which both phenomena are associated, the structure of their representation, the similarities and differences between them and with other phenomena, the possible themes that are inferred, and the possible differential positions of the groups. The results indicate the predominance of senses linked to information (big data) and robots (AI), coexisting with positively valued notions, such as knowledge, and with references to negatively valued social problems, such as unemployment and social control.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Big data]]></kwd>
<kwd lng="es"><![CDATA[inteligencia artificial]]></kwd>
<kwd lng="es"><![CDATA[representaciones sociales]]></kwd>
<kwd lng="en"><![CDATA[Big data]]></kwd>
<kwd lng="en"><![CDATA[artificial intelligence]]></kwd>
<kwd lng="en"><![CDATA[social representations]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Abric]]></surname>
<given-names><![CDATA[J. -C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Central System, Peripheral System: Their functions and roles in the dynamics of social representations]]></article-title>
<source><![CDATA[Papers on Social Representations]]></source>
<year>1993</year>
<volume>2</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>75-8</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Abric]]></surname>
<given-names><![CDATA[J.-C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Prácticas sociales y representaciones]]></source>
<year>2001</year>
<publisher-name><![CDATA[Presses Universitaires]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Andrejevic]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The big data divide]]></article-title>
<source><![CDATA[International Journal of Communication]]></source>
<year>2014</year>
<volume>8</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1673-89</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Barreiro]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Gaudio]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Mayor]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Santellan-Fernández]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Sarti]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Sarti]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La justicia como representación social: Difusión y posicionamientos diferenciales]]></article-title>
<source><![CDATA[Revista de Psicologia Social]]></source>
<year>2014</year>
<volume>29</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>319-45</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Becerra]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Interpelaciones entre el Big data y la Teoría de los sistemas sociales. Propuestas para un programa de investigación]]></article-title>
<source><![CDATA[Hipertextos]]></source>
<year>2018</year>
<volume>6</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>41-62</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Becerra]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The promise and the premise: How digital media present big data]]></article-title>
<source><![CDATA[First Monday]]></source>
<year>2021</year>
<volume>26</volume>
<numero>9</numero>
<issue>9</issue>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Becerra]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Alurralde]]></surname>
<given-names><![CDATA[J. P. L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Big data y Data mining. Un análisis crítico acerca de su significación para las ciencias psicosociales a partir de un estudio de caso]]></article-title>
<source><![CDATA[PSOCIAL]]></source>
<year>2017</year>
<volume>3</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>66-85</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bisconsin-Júnior]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Rodrigues]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Behrens]]></surname>
<given-names><![CDATA[J. H.]]></given-names>
</name>
<name>
<surname><![CDATA[Lima]]></surname>
<given-names><![CDATA[V. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[M. A. A. P. da]]></given-names>
</name>
<name>
<surname><![CDATA[Oliveira]]></surname>
<given-names><![CDATA[M. S. R. de]]></given-names>
</name>
<name>
<surname><![CDATA[Januário]]></surname>
<given-names><![CDATA[L. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Deliza]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Netto]]></surname>
<given-names><![CDATA[F. M.]]></given-names>
</name>
<name>
<surname><![CDATA[Mariutti]]></surname>
<given-names><![CDATA[L. R. B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Examining the role of regional culture and geographical distances on the representation of unfamiliar foods in a continental-size country]]></article-title>
<source><![CDATA[Food Quality and Preference]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Boyd]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Crawford]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Critical Questions for Big Data]]></article-title>
<source><![CDATA[Information, Communication &amp; Society]]></source>
<year>2012</year>
<volume>15</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>662-79</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dany]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Urdapilleta]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Lo Monaco]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Free associations and social representations: some reflections on rank-frequency and importance-frequency methods]]></article-title>
<source><![CDATA[Quality and Quantity]]></source>
<year>2014</year>
<volume>49</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>489-507</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[De Mauro]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Greco]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Grimaldi]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[What is big data? A consensual definition and a review of key research topics]]></article-title>
<source><![CDATA[AIP Conference Proceedings]]></source>
<year>2015</year>
<page-range>97-104</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[De Rosa]]></surname>
<given-names><![CDATA[A. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The associative network: a technique for detecting structure, contents, polarity and stereotyping indexes of the semantic fields]]></article-title>
<source><![CDATA[European Review of Applied Psychology]]></source>
<year>2002</year>
<volume>52</volume>
<page-range>181-200</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Diebold]]></surname>
<given-names><![CDATA[F. X.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Origin(s) and development of &#8220; Big Data &#8221;: the phenomenon, the term, and the discipline]]></article-title>
<source><![CDATA[Penn Economics Working Paper]]></source>
<year>2012</year>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dijck]]></surname>
<given-names><![CDATA[J. van.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Datafication, dataism and dataveillance: Big data between scientific paradigm and ideology]]></article-title>
<source><![CDATA[Surveillance and Society]]></source>
<year>2014</year>
<volume>12</volume>
<page-range>197-208</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Doise]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Clemence]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Lorenzi-Cioldi]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Quantitative Analysis of Social Representations]]></source>
<year>1993</year>
<publisher-name><![CDATA[Harverster Wheatshead]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Elish]]></surname>
<given-names><![CDATA[M. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Boyd]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Situating methods in the magic of Big Data and AI]]></article-title>
<source><![CDATA[Communication Monographs]]></source>
<year>2018</year>
<volume>85</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>57-80</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fast]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Horvitz]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
</person-group>
<source><![CDATA[Long-Term Trends in the Public Perception of Artificial Intelligence. January 1986]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Favaretto]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[de Clercq]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Schneble]]></surname>
<given-names><![CDATA[C. O.]]></given-names>
</name>
<name>
<surname><![CDATA[Elger]]></surname>
<given-names><![CDATA[B. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[What is your definition of Big Data? Researchers&#8217; understanding of the phenomenon of the decade]]></article-title>
<source><![CDATA[PLoS ONE]]></source>
<year>2020</year>
<volume>15</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>1-20</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ferrara]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Friant]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The application of a multi-methodology approach to a corpus of social representations]]></article-title>
<source><![CDATA[Quality and Quantity]]></source>
<year>2016</year>
<volume>50</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>1253-71</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Franklin]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[History, motivations, and core themes]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Frankish]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
<name>
<surname><![CDATA[Ramsey]]></surname>
<given-names><![CDATA[Wi. M.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Cambridge Handbook of artificial intelligence]]></source>
<year>2014</year>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Helbing]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Frey]]></surname>
<given-names><![CDATA[B. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Gigerenzer]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Hafen]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Hagner]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Hofstetter]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Hoven]]></surname>
<given-names><![CDATA[J. van den]]></given-names>
</name>
<name>
<surname><![CDATA[Zicari]]></surname>
<given-names><![CDATA[R. V.]]></given-names>
</name>
<name>
<surname><![CDATA[Zwitter]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Will Democracy Survive Big Data and Artificial Intelligence?]]></article-title>
<source><![CDATA[Towards digital enlightenment]]></source>
<year>2019</year>
<page-range>73-98</page-range><publisher-name><![CDATA[Springer International Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hunter]]></surname>
<given-names><![CDATA[L. A. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[AI and representation: A study of a rhetorical context for legitimacy]]></article-title>
<source><![CDATA[AI and Society]]></source>
<year>1993</year>
</nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Husson]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<name>
<surname><![CDATA[Lê]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Pagès]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploratory multivariate analysis by example using R]]></article-title>
<source><![CDATA[CRC Press]]></source>
<year>2017</year>
<volume>39</volume>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Iliadis]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Russo]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Critical data studies: An introduction]]></article-title>
<source><![CDATA[Big Data &amp; Society]]></source>
<year>2016</year>
<volume>3</volume>
<numero>2</numero>
<issue>2</issue>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jodelet]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La representación social: fenómenos, conceptos y teoría]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Moscovici]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Psicología social II]]></source>
<year>1985</year>
<page-range>17-40</page-range><publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kitchin]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Big Data, new epistemologies and paradigm shifts]]></article-title>
<source><![CDATA[Big Data &amp; Society]]></source>
<year>2014</year>
<volume>1</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kitchin]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Data Lives. How data are made and shape our world]]></source>
<year>2021</year>
<publisher-name><![CDATA[Bristol University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lanier]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Weyl]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[AI is an Ideology, Not a Technology]]></article-title>
<source><![CDATA[Wired]]></source>
<year>2020</year>
<page-range>1-9</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Le]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Josse]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Husson]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[FactoMineR: An R Package for Multivariate Analysis]]></article-title>
<source><![CDATA[Journal of Statistical Software]]></source>
<year>2008</year>
<volume>25</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Leek]]></surname>
<given-names><![CDATA[J. T.]]></given-names>
</name>
<name>
<surname><![CDATA[Peng]]></surname>
<given-names><![CDATA[R. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[What is the question?]]></article-title>
<source><![CDATA[Science]]></source>
<year>2015</year>
<volume>347</volume>
<numero>6228</numero>
<issue>6228</issue>
<page-range>1314-5</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Marková]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The making of the theory of social representations]]></article-title>
<source><![CDATA[Cadernos Da Pesquisa]]></source>
<year>2017</year>
<volume>47</volume>
<numero>163</numero>
<issue>163</issue>
<page-range>358-74</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<source><![CDATA[El psicoanálisis, su imagen y su público]]></source>
<year>1979</year>
<publisher-name><![CDATA[Huemul]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[O&#8217;Neil]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Weapons of math destruction]]></source>
<year>2016</year>
</nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Paganoni]]></surname>
<given-names><![CDATA[M. C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Framing big data : a linguistic and discursive approach]]></source>
<year>2019</year>
<publisher-name><![CDATA[palgrave macmillan]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B35">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pentzold]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Fischer]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Framing Big Data: The discursive construction of a radio cell query in Germany]]></article-title>
<source><![CDATA[Big Data &amp; Society]]></source>
<year>2017</year>
<volume>4</volume>
<numero>2</numero>
<issue>2</issue>
</nlm-citation>
</ref>
<ref id="B36">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pickering]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<source><![CDATA[The cybernetic brain. Sketches of another future]]></source>
<year>2010</year>
<publisher-name><![CDATA[The University of Chicago]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B37">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Piçarra]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Giger]]></surname>
<given-names><![CDATA[J.-C.]]></given-names>
</name>
<name>
<surname><![CDATA[Pochwatko]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Gonçalves]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Making sense of social robots: A structural analysis of the layperson&#8217;s social representation of robots]]></article-title>
<source><![CDATA[Revue Européenne de Psychologie Appliquée]]></source>
<year>2016</year>
<volume>66</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>277-89</page-range></nlm-citation>
</ref>
<ref id="B38">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Portmess]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Tower]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Data barns, ambient intelligence and cloud computing: the tacit epistemology and linguistic representation of Big Data]]></article-title>
<source><![CDATA[Ethics and Information Technology]]></source>
<year>2015</year>
<volume>17</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-9</page-range></nlm-citation>
</ref>
<ref id="B39">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Puschmann]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Burgess]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Metaphors of Big Data]]></article-title>
<source><![CDATA[International Journal of Communication]]></source>
<year>2014</year>
<page-range>1690-709</page-range></nlm-citation>
</ref>
<ref id="B40">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ratinaud]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[IRaMuTeQ: interface de R pour les analyses multidimensionnelles de textes et de questionnaires]]></source>
<year>2009</year>
</nlm-citation>
</ref>
<ref id="B41">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rijmenam]]></surname>
<given-names><![CDATA[M. van.]]></given-names>
</name>
</person-group>
<source><![CDATA[Think bigger]]></source>
<year>2014</year>
<publisher-name><![CDATA[American Management Association]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B42">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sadin]]></surname>
<given-names><![CDATA[É.]]></given-names>
</name>
</person-group>
<source><![CDATA[La inteligencia artificial o el desafío del siglo. Anatomía de un antihumanismo radical]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B43">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sadowski]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[When data is capital: Datafication, accumulation, and extraction]]></article-title>
<source><![CDATA[Big Data and Society]]></source>
<year>2019</year>
<volume>6</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-12</page-range></nlm-citation>
</ref>
<ref id="B44">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sampieri]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Collado C.]]></surname>
<given-names><![CDATA[Lucio, P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Metodología de la Investigación]]></source>
<year>2006</year>
<publisher-name><![CDATA[McGraw-Hill]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B45">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sarrica]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[War and peace as social representations&#8217; cues of structural stability]]></article-title>
<source><![CDATA[Peace and Conflict]]></source>
<year>2007</year>
<volume>13</volume>
<numero>3</numero>
<issue>3</issue>
</nlm-citation>
</ref>
<ref id="B46">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schmarzo]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<source><![CDATA[Big data. Understanding how data powers big business]]></source>
<year>2013</year>
<publisher-name><![CDATA[Wiley]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B47">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Segun]]></surname>
<given-names><![CDATA[S. T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Critically engaging the ethics of AI for a global audience]]></article-title>
<source><![CDATA[Ethics and Information Technology]]></source>
<year>2021</year>
<volume>23</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>99-105</page-range></nlm-citation>
</ref>
<ref id="B48">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Srnicek]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<source><![CDATA[Capitalismo de plataformas. Caja Negra]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B49">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Szollosy]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Freud, Frankenstein and our fear of robots: projection in our cultural perception of technology]]></article-title>
<source><![CDATA[AI and Society]]></source>
<year>2017</year>
<volume>32</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>433-9</page-range></nlm-citation>
</ref>
<ref id="B50">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Core.]]></surname>
<given-names><![CDATA[Team R]]></given-names>
</name>
</person-group>
<source><![CDATA[R: A language and environment for statistical computing]]></source>
<year>2018</year>
</nlm-citation>
</ref>
<ref id="B51">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Turing]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Computing machinery and intelligence]]></article-title>
<source><![CDATA[Mind]]></source>
<year>1950</year>
<volume>LIX</volume>
<numero>236</numero>
<issue>236</issue>
<page-range>433-60</page-range></nlm-citation>
</ref>
<ref id="B52">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Verges]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Bouriche]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Data analysis by the similarity graphs]]></article-title>
<source><![CDATA[Sciences Humaines]]></source>
<year>2001</year>
</nlm-citation>
</ref>
<ref id="B53">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wachelke]]></surname>
<given-names><![CDATA[J...]]></given-names>
</name>
<name>
<surname><![CDATA[Wolter]]></surname>
<given-names><![CDATA[R. .. P. ..]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Critérios de construção e relato da análise prototípica para representações sociais]]></article-title>
<source><![CDATA[Psicologia: Teoria E Pesquisa]]></source>
<year>2011</year>
<volume>24</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>521-6</page-range></nlm-citation>
</ref>
<ref id="B54">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wagner]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Hayes]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<source><![CDATA[El discurso de lo cotidiano y el sentido común. La teoría de las representaciones sociales]]></source>
<year>2011</year>
<publisher-name><![CDATA[Anthropos]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B55">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wickham]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Welcome to the tidyverse]]></article-title>
<source><![CDATA[Journal of Open Source Software]]></source>
<year>2019</year>
<volume>4</volume>
<numero>43</numero>
<issue>43</issue>
</nlm-citation>
</ref>
<ref id="B56">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zdenek]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Artificial intelligence as a discursive practice: The case of embodied software agent systems]]></article-title>
<source><![CDATA[AI and Society]]></source>
<year>2003</year>
<page-range>340-63</page-range></nlm-citation>
</ref>
<ref id="B57">
<nlm-citation citation-type="">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zuboff]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<source><![CDATA[The Age of Surveillance Capitalism]]></source>
<year>2019</year>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
