<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-7467</journal-id>
<journal-title><![CDATA[RIDE. Revista Iberoamericana para la Investigación y el Desarrollo Educativo]]></journal-title>
<abbrev-journal-title><![CDATA[RIDE. Rev. Iberoam. Investig. Desarro. Educ]]></abbrev-journal-title>
<issn>2007-7467</issn>
<publisher>
<publisher-name><![CDATA[Centro de Estudios e Investigaciones para el Desarrollo Docente A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-74672024000200728</article-id>
<article-id pub-id-type="doi">10.23913/ride.v15i29.2084</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Percepción del público sobre las empresas con el distintivo ESR en Veracruz, México]]></article-title>
<article-title xml:lang="en"><![CDATA[Public Perception of Companies with the ESR Distinction in Veracruz, Mexico]]></article-title>
<article-title xml:lang="pt"><![CDATA[Percepção pública de empresas com o distintivo ESR em Veracruz, México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez Castillo]]></surname>
<given-names><![CDATA[Marina Cecilia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Conde Carreño]]></surname>
<given-names><![CDATA[Bertha]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ramos Cortés]]></surname>
<given-names><![CDATA[Selene Magdala]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Trujillo Castro]]></surname>
<given-names><![CDATA[Perfecto Gabriel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Báez Lagunes]]></surname>
<given-names><![CDATA[Sonia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico de Veracruz Tecnológico Nacional de México ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico de Veracruz Tecnológico Nacional de México ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Instituto Tecnológico de Veracruz Tecnológico Nacional de México ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Instituto Tecnológico de Veracruz Tecnológico Nacional de México ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Instituto Tecnológico de Veracruz Tecnológico Nacional de México ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2024</year>
</pub-date>
<volume>15</volume>
<numero>29</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-74672024000200728&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-74672024000200728&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-74672024000200728&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este estudio investigó la percepción del público general sobre las empresas con el distintivo ESR (Empresa Socialmente Responsable) en Veracruz, México. Se aplicó una encuesta basada en un modelo de cinco variables: confianza y credibilidad, influencia en la decisión de compra, percepción de impacto social y ambiental, valoración de la imagen corporativa y escepticismo sobre la autenticidad. Los resultados revelaron que la mayoría de los encuestados tiene una percepción positiva de las empresas con el distintivo ESR en términos de confianza, influencia en la decisión de compra, impacto social y ambiental, y valoración de la imagen corporativa. Sin embargo, se observó un alto nivel de escepticismo sobre la autenticidad de las prácticas de RSE de estas empresas. El estudio destaca la importancia de la RSE en la construcción de relaciones sólidas con los consumidores y la sociedad, pero también subraya la necesidad de abordar las preocupaciones sobre el "lavado de imagen" y garantizar la transparencia y la genuinidad en las iniciativas de RSE. Los resultados tienen implicaciones para las empresas, los responsables políticos y los investigadores interesados en promover prácticas empresariales socialmente responsables y fortalecer la confianza del público en la RSE.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This study investigated the general public's perception of companies with the ESR (Socially Responsible Company) distinction in Veracruz, Mexico. A survey was conducted based on a five-variable model: trust and credibility, influence on purchase decision, perception of social and environmental impact, corporate image valuation, and skepticism about authenticity. The results revealed that most respondents have a positive perception of companies with the ESR distinction in terms of trust, influence on purchase decision, social and environmental impact, and corporate image valuation. However, a high level of skepticism was observed regarding the authenticity of these companies' CSR practices. The study highlights the importance of CSR in building strong relationships with consumers and society but also underlines the need to address concerns about "greenwashing" and ensure transparency and genuineness in CSR initiatives. The findings have implications for companies, policymakers, and researchers interested in promoting socially responsible business practices and strengthening public trust in CSR.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este estudo investigou a percepção do público em geral sobre as empresas com o distintivo ESR (Empresa Socialmente Responsável) em Veracruz, México. Foi aplicada uma pesquisa baseada em um modelo de cinco variáveis: confiança e credibilidade, influência na decisão de compra, percepção de impacto social e ambiental, avaliação da imagem corporativa e ceticismo quanto à autenticidade. Os resultados revelaram que a maioria dos inquiridos tem uma perceção positiva das empresas com o ESR distintivo em termos de confiança, influência na decisão de compra, impacto social e ambiental e avaliação da imagem corporativa. No entanto, foi observado um elevado nível de ceticismo relativamente à autenticidade das práticas de RSE destas empresas. O estudo destaca a importância da RSE na construção de relações sólidas com os consumidores e a sociedade, mas também sublinha a necessidade de abordar as preocupações sobre a "branqueamento" e garantir a transparência e a genuinidade nas iniciativas de RSE. Os resultados têm implicações para empresas, decisores políticos e investigadores interessados &#8203;&#8203;em promover práticas empresariais socialmente responsáveis &#8203;&#8203;e em reforçar a confiança do público na RSE.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Responsabilidad Social Empresarial (RSE)]]></kwd>
<kwd lng="es"><![CDATA[Distintivo ESR]]></kwd>
<kwd lng="es"><![CDATA[Percepción del público]]></kwd>
<kwd lng="en"><![CDATA[Corporate Social Responsibility (CSR)]]></kwd>
<kwd lng="en"><![CDATA[ESR Distinction]]></kwd>
<kwd lng="en"><![CDATA[Public Perception]]></kwd>
<kwd lng="pt"><![CDATA[Responsabilidade Social Corporativa (RSE)]]></kwd>
<kwd lng="pt"><![CDATA[Distinção de RSE]]></kwd>
<kwd lng="pt"><![CDATA[Percepção Pública]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Arikan]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Kantur]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Maden]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Telci]]></surname>
<given-names><![CDATA[E. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes]]></article-title>
<source><![CDATA[Quality &amp; Quantity]]></source>
<year>2016</year>
<volume>50</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>129-49</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="">
<collab>Asociación Mexicana de Agencias de Inteligencia de Mercado y Opinión</collab>
<source><![CDATA[Cuestionario y puntajes para Regla AMAI 2022]]></source>
<year>2023</year>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Arredondo]]></surname>
<given-names><![CDATA[F. G.]]></given-names>
</name>
<name>
<surname><![CDATA[Rosas]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Villa]]></surname>
<given-names><![CDATA[L. E.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Comportamiento ciudadano organizacional y RSE]]></article-title>
<source><![CDATA[Cuadernos de Administración]]></source>
<year>2011</year>
<volume>24</volume>
<numero>43</numero>
<issue>43</issue>
<page-range>221-39</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Avendaño]]></surname>
<given-names><![CDATA[B. D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La responsabilidad social empresarial como herramienta de la estrategia de legitimidad: Una aproximación desde la teoría institucional]]></article-title>
<source><![CDATA[Universidad y Empresa]]></source>
<year>2013</year>
<volume>15</volume>
<numero>25</numero>
<issue>25</issue>
<page-range>93-120</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Balmer]]></surname>
<given-names><![CDATA[J. M. T.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration]]></article-title>
<source><![CDATA[Journal of General Management]]></source>
<year>2001</year>
<volume>27</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>15-30</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Barroso]]></surname>
<given-names><![CDATA[F. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La responsabilidad social empresarial: Un estudio en cuarenta empresas de la ciudad de Mérida, Yucatán]]></article-title>
<source><![CDATA[Contaduría y Administración]]></source>
<year>2008</year>
<numero>226</numero>
<issue>226</issue>
<page-range>73-91</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bigne-Alcañiz]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Currás-Pérez]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Influye la imagen de responsabilidad social en la intención de compra? El papel de la identificación del consumidor con la empresa]]></article-title>
<source><![CDATA[Universia Business Review]]></source>
<year>2008</year>
<numero>19</numero>
<issue>19</issue>
<page-range>10-23</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bowen]]></surname>
<given-names><![CDATA[H. R.]]></given-names>
</name>
</person-group>
<source><![CDATA[Social responsibilities of the businessman]]></source>
<year>1953</year>
<publisher-name><![CDATA[Harper &amp; Row]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carroll]]></surname>
<given-names><![CDATA[A. B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A three-dimensional conceptual model of corporate performance]]></article-title>
<source><![CDATA[Academy of Management Review]]></source>
<year>1979</year>
<volume>4</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>497-505</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carroll]]></surname>
<given-names><![CDATA[A. B.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders]]></article-title>
<source><![CDATA[Business Horizons]]></source>
<year>1991</year>
<volume>34</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>39-48</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="">
<collab>CEMEFI</collab>
<source><![CDATA[Distintivo ESR]]></source>
<year>2021</year>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cochran]]></surname>
<given-names><![CDATA[W. G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The &#967;2 test of goodness of fit]]></article-title>
<source><![CDATA[The Annals of Mathematical Statistics]]></source>
<year>1952</year>
<volume>23</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>315-45</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cochran]]></surname>
<given-names><![CDATA[W. G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Sampling techniques]]></source>
<year>1963</year>
<edition>2</edition>
<publisher-name><![CDATA[John Wiley &amp; Sons]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cortina]]></surname>
<given-names><![CDATA[J. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[What is coefficient alpha? An examination of theory and applications]]></article-title>
<source><![CDATA[Journal of Applied Psychology]]></source>
<year>1993</year>
<volume>78</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>98-104</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cronbach]]></surname>
<given-names><![CDATA[L. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Coefficient alpha and the internal structure of tests]]></article-title>
<source><![CDATA[psychometrika]]></source>
<year>1951</year>
<volume>16</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>297-334</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández-Sampieri]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Mendoza Torres]]></surname>
<given-names><![CDATA[C. P.]]></given-names>
</name>
</person-group>
<source><![CDATA[Metodología de la investigación: Las rutas cuantitativa, cualitativa y mixta]]></source>
<year>2018</year>
<volume>16</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>297-334</page-range><publisher-name><![CDATA[McGraw-Hill Education]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Diddi]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Niehm]]></surname>
<given-names><![CDATA[L. S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Exploring the role of values and norms towards consumers' intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)]]></article-title>
<source><![CDATA[Fashion and Textiles]]></source>
<year>2017</year>
<volume>4</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>5</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fisher]]></surname>
<given-names><![CDATA[R. A.]]></given-names>
</name>
</person-group>
<source><![CDATA[Statistical methods for research workers]]></source>
<year>1950</year>
<edition>11</edition>
<publisher-loc><![CDATA[Edinburgh ]]></publisher-loc>
<publisher-name><![CDATA[Oliver and Boyd]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fowler]]></surname>
<given-names><![CDATA[F. J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Survey research methods]]></source>
<year>2014</year>
<edition>5</edition>
<publisher-name><![CDATA[SAGE Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[George]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Mallery]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<source><![CDATA[SPSS for Windows step by step: A simple guide and reference]]></source>
<year>2003</year>
<edition>4</edition>
<publisher-name><![CDATA[Allyn &amp; Bacon]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Healey]]></surname>
<given-names><![CDATA[J. F.]]></given-names>
</name>
</person-group>
<source><![CDATA[Statistics: A tool for social research]]></source>
<year>2014</year>
<edition>10</edition>
<publisher-loc><![CDATA[Stamford, CT ]]></publisher-loc>
<publisher-name><![CDATA[Cengage Learning]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hernández Guevara]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Martínez Madrigal]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Hernández Guevara]]></surname>
<given-names><![CDATA[J. A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[El Distintivo ESR en la competitividad de las empresas mexicanas]]></article-title>
<source><![CDATA[Global Conference on Business and Finance Proceedings]]></source>
<year>2016</year>
<volume>11</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1021-30</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Howell]]></surname>
<given-names><![CDATA[D. C.]]></given-names>
</name>
</person-group>
<source><![CDATA[Fundamental statistics for the behavioral sciences]]></source>
<year>2014</year>
<edition>8</edition>
<publisher-loc><![CDATA[Belmont, CA: Wadsworth ]]></publisher-loc>
<publisher-name><![CDATA[Cengage Learning]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kaiser]]></surname>
<given-names><![CDATA[H. F.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[An index of factorial simplicity]]></article-title>
<source><![CDATA[Psychometrika]]></source>
<year>1974</year>
<volume>39</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>31-6</page-range></nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The process model of corporate social responsibility (CSR) communication: CSR communication and its relationship with consumers' CSR knowledge, trust, and corporate reputation perception]]></article-title>
<source><![CDATA[Journal of Business Ethics]]></source>
<year>2019</year>
<volume>154</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>1143-59</page-range></nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kotler]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
</person-group>
<source><![CDATA[Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause]]></source>
<year>2005</year>
<publisher-name><![CDATA[John Wiley &amp; Sons]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Maignan]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
<name>
<surname><![CDATA[Ferrell]]></surname>
<given-names><![CDATA[O. C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Corporate Social Responsibility and Marketing: An Integrative Framework]]></article-title>
<source><![CDATA[Journal of the Academy of Marketing Science]]></source>
<year>2004</year>
<volume>32</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>3-19</page-range></nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Marquina Feldman]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Vasquez Parraga]]></surname>
<given-names><![CDATA[A. Z.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer social responses to CSR initiatives versus corporate abilities]]></article-title>
<source><![CDATA[Journal of Consumer Marketing]]></source>
<year>2013</year>
<volume>30</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>100-11</page-range></nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mercado Salgado]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[García Hernández]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La responsabilidad social en empresas del Valle de Toluca (México): Un estudio exploratorio]]></article-title>
<source><![CDATA[Estudios Gerenciales]]></source>
<year>2007</year>
<volume>23</volume>
<numero>102</numero>
<issue>102</issue>
<page-range>119-35</page-range></nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Moreno Lugo]]></surname>
<given-names><![CDATA[A. M.]]></given-names>
</name>
<name>
<surname><![CDATA[González Martínez]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Relación de la responsabilidad social empresarial corporativa con el desempeño financiero: Un análisis de empresas que cotizan en la Bolsa Mexicana de Valores]]></article-title>
<source><![CDATA[Vinculatégica EFAN]]></source>
<year>2018</year>
<volume>4</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>962-81</page-range></nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pearson]]></surname>
<given-names><![CDATA[K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[On the criterion that a given system of deviations from the probable in the case of a correlated system of variables is such that it can be reasonably supposed to have arisen from random sampling]]></article-title>
<source><![CDATA[Philosophical Magazine Series 5]]></source>
<year>1900</year>
<volume>50</volume>
<numero>302</numero>
<issue>302</issue>
<page-range>157-75</page-range></nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pivato]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Misani]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Tencati]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The impact of corporate social responsibility on consumer trust: the case of organic food]]></article-title>
<source><![CDATA[Business Ethics: A European Review]]></source>
<year>2008</year>
<volume>17</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>3-12</page-range></nlm-citation>
</ref>
<ref id="B33">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vlachos]]></surname>
<given-names><![CDATA[P. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Tsamakos]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Vrechopoulos]]></surname>
<given-names><![CDATA[A. P.]]></given-names>
</name>
<name>
<surname><![CDATA[Avramidis]]></surname>
<given-names><![CDATA[P. K.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Corporate social responsibility: attributions, loyalty, and the mediating role of trust]]></article-title>
<source><![CDATA[Journal of the Academy of Marketing Science]]></source>
<year>2009</year>
<volume>37</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>170-80</page-range></nlm-citation>
</ref>
<ref id="B34">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
<name>
<surname><![CDATA[Tong]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Takeuchi]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[George]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Corporate social responsibility: An overview and new research directions]]></article-title>
<source><![CDATA[Academy of Management Journal]]></source>
<year>2016</year>
<volume>59</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>534-44</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
