<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2007-0705</journal-id>
<journal-title><![CDATA[Nova scientia]]></journal-title>
<abbrev-journal-title><![CDATA[Nova scientia]]></abbrev-journal-title>
<issn>2007-0705</issn>
<publisher>
<publisher-name><![CDATA[Universidad de La Salle Bajío A. C., Coordinación de Investigación]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2007-07052022000100211</article-id>
<article-id pub-id-type="doi">10.21640/ns.v14i28.2953</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Social Impact Startups, Business Model innovation and Female Management: Lessons for the Next Normal in Mexico using fsQCA]]></article-title>
<article-title xml:lang="es"><![CDATA[Start-up de Impacto Social, Innovación en el Modelo de Negocios y Administración Femenina: Lecciones para la próxima normalidad en México usando fsQCA]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mejía-Trejo]]></surname>
<given-names><![CDATA[Juan]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara Centro Universitario de Ciencias Económico Administrativas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<volume>14</volume>
<numero>28</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2007-07052022000100211&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2007-07052022000100211&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2007-07052022000100211&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Introduction:  The main research purpose is the identification of the Key Success Factors (KSF) for Social Impact Startups (SST) and how they face an emergency context (like COVID-19 pandemic) under female management as Business Model Innovation (BMI) design to the next normal  Methodology:  This research applies a known KSF for the author's SST proposal framework published in 2021, composed of 6 factors and 30 variables. Hence, this work is extension research, but now, from the female management point of view. The survey data was on 400 Mexican social startup CEO as survivors in the 2020 second half. Fuzzy set Qualitative Comparative Analysis (fsQCA) extracts different outcomes to get the same solution as KSF for SST under female management.  Results: The entrepreneurship profile factor is considered a core condition for male and female management. However, as gender-based features, Key Performance Indicators (KPF) are absent for male management, and Strategic Analysis is absent (STA) for female management as KSF for SST. The research's main value is the female management's characterization as business model innovation design to the next normal.  Conclusion:  There are subtle differences among gender management as KSF for SST that implying opportunities to take advantage of gender-based features as Business Model Innovation (BMI). The relationship KSF-SST for BMI in the case of female management needs to develop the factors Strategic Analysis (STA); Business Plan (BPL); Market Knowledge (MKK), Key Performance Indicators (KPI), and Value Proposition (VPN). Male management, for another side, the Key Performance Indicators (KPI); Strategic Analysis (STA); Business Plan (BPL), and Market Knowledge (MKK). For both cases, the Entrepreneur Profile (EPR) is strongly present («core condition»), and additionally (VPN) for male management.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Introducción:  El principal propósito de esta investigación es la identificación de los factores claves de éxito (KSF) de las start-up de impacto social (SST) y cómo enfrentan un contexto de emergencia (como la pandemia de la COVID-19) bajo la administración femenina como diseño de innovación en el modelo de negocios para la próxima normalidad.  Metodología:  Esta investigación aplica una propuesta de modelo de KSF para la SST previamente publicada en 2021 por el autor, compuesta por 6 factores y 30 variables. Por lo tanto, este trabajo es una extensión de la investigación original, pero ahora, desde el punto de vista de la administración femenina. Los datos se levantaron de 400 CEO de start-up sociales mexicanas sobrevivientes de la segunda mitad del 2020. Se utiliza el Análisis Cualitativo Comparativo Difuso (fsQCA) para extraer diferentes respuestas que conducen a la misma solución, como KSF para SST bajo la administración femenina como diseño de innovación en el modelo de negocios (BMI), para la próxima normalidad.  Resultados:  El factor del perfil emprendedor es considerado una condición central para la administración, tanto femenina como masculina. Sin embargo, como características basadas en el género, los indicadores de desempeño (KPI) están ausentes en la administración masculina y el análisis estratégico (STA) se encuentra ausente para la administración femenina como KSF,para lasSST. El principal valor de esta investigación es la caracterización de la administración femenina como diseño de innovación en el modelo de negocios para la próxima normalidad.  Conclusión: Existen sutiles diferencias entre la administración por género como KSF para las SST que implican oportunidades para tomar ventajas de las características basadas en el género como innovación del modelo de negocio (BMI). Los factores a desarrollar por la administración femenina en orden de importancia son: el análisis estratégico (STA),el plan de negocios (BPL),el conocimiento de mercado(MKK) y los indicadores de desempeño (KPI). La relación KSF-SST para BMI que se requiere desarrollar en el caso de la administración femenina se da entre los factores análisis estratégico (STA);plan de negocios (BPL);conocimiento del mercado (MKK); indicadores de desempeño(KPI), y la propuesta de valor (VPN). Por otro lado, en el caso de la administración masculina son: los indicadores de desempeño(KPI);el análisis estratégico (STA); plan de negocios (BPL), y el conocimiento del mercado (MKK). En ambos casos, el perfil emprendedor (EPR) se encuentra fuertemente presente («condición central»), pero adicionalmente, el VPN se encuentra del lado del administrador masculino.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[key factors of success]]></kwd>
<kwd lng="en"><![CDATA[social impact startups]]></kwd>
<kwd lng="en"><![CDATA[business model]]></kwd>
<kwd lng="en"><![CDATA[innovation]]></kwd>
<kwd lng="en"><![CDATA[female management]]></kwd>
<kwd lng="en"><![CDATA[next normal]]></kwd>
<kwd lng="en"><![CDATA[Mexico]]></kwd>
<kwd lng="en"><![CDATA[fsQCA]]></kwd>
<kwd lng="en"><![CDATA[entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[economy]]></kwd>
<kwd lng="en"><![CDATA[organizations]]></kwd>
<kwd lng="en"><![CDATA[social impact]]></kwd>
<kwd lng="en"><![CDATA[model]]></kwd>
<kwd lng="en"><![CDATA[CEO]]></kwd>
<kwd lng="en"><![CDATA[business]]></kwd>
<kwd lng="en"><![CDATA[startups]]></kwd>
<kwd lng="es"><![CDATA[factores clave de éxito]]></kwd>
<kwd lng="es"><![CDATA[start-up de impacto social]]></kwd>
<kwd lng="es"><![CDATA[innovación]]></kwd>
<kwd lng="es"><![CDATA[modelo de negocios]]></kwd>
<kwd lng="es"><![CDATA[administración femenina]]></kwd>
<kwd lng="es"><![CDATA[próxima normalidad]]></kwd>
<kwd lng="es"><![CDATA[México]]></kwd>
<kwd lng="es"><![CDATA[fsQCA]]></kwd>
<kwd lng="es"><![CDATA[emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[economía]]></kwd>
<kwd lng="es"><![CDATA[organizaciones]]></kwd>
<kwd lng="es"><![CDATA[impacto social]]></kwd>
<kwd lng="es"><![CDATA[modelo]]></kwd>
<kwd lng="es"><![CDATA[CEO]]></kwd>
<kwd lng="es"><![CDATA[empresas]]></kwd>
<kwd lng="es"><![CDATA[start-up]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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