<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-879X</journal-id>
<journal-title><![CDATA[En-claves del pensamiento]]></journal-title>
<abbrev-journal-title><![CDATA[En-clav. pen]]></abbrev-journal-title>
<issn>1870-879X</issn>
<publisher>
<publisher-name><![CDATA[Instituto Tecnológico y de Estudios Superiores de Monterrey, División de Humanidades y Ciencias Sociales]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-879X2016000100105</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[To See or Not to See. Políticas de visibilidad en la web]]></article-title>
<article-title xml:lang="en"><![CDATA[To See or Not to See. Politics of Visibility on the Web]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Flores Farfán]]></surname>
<given-names><![CDATA[Leticia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México Facultad de Filosofía y Letras Colegio de Filosofía]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2016</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2016</year>
</pub-date>
<volume>10</volume>
<numero>19</numero>
<fpage>105</fpage>
<lpage>124</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-879X2016000100105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-879X2016000100105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-879X2016000100105&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El artículo analiza el impacto ético-político que tiene la virtualidad en la estructuración de la identidad personal y de los lazos intersubjetivos. La reflexión se mueve entre la construcción de los perfiles en Facebook y los exitosos sitios de citas de la Web, las movilizaciones sociales de activistas de causas sociales hasta revoluciones políticas en donde los medios virtuales jugaron un papel relevante, hasta la exhibición sin recato ni restricción de la más terrible violencia para dar cuenta de lo que significa hoy por hoy la divisa "ser es ser percibido" y el impacto que tiene su aceptación en nuestras formas de vida.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The article analyzes the ethical and political impact of the virtual in shaping personal identity and intersubjective ties. The study moves between building profiles on Facebook and successful dating sites on the web, social mobilization of activists to political revolutions in which virtual media played an important role, to the shameless display or restriction of the most terrible violence to account for the importance of the assertion "to be is to be perceived" and the impact its acceptance has on our lifestyles.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Violencia]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="es"><![CDATA[web]]></kwd>
<kwd lng="es"><![CDATA[visibilidad]]></kwd>
<kwd lng="es"><![CDATA[tecnología]]></kwd>
<kwd lng="en"><![CDATA[Violence]]></kwd>
<kwd lng="en"><![CDATA[social network]]></kwd>
<kwd lng="en"><![CDATA[web]]></kwd>
<kwd lng="en"><![CDATA[visibility]]></kwd>
<kwd lng="en"><![CDATA[technology]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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