<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1870-1191</journal-id>
<journal-title><![CDATA[Culturales]]></journal-title>
<abbrev-journal-title><![CDATA[Culturales]]></abbrev-journal-title>
<issn>1870-1191</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma de Baja California, Instituto de Investigaciones Culturales-Museo]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1870-11912021000100008</article-id>
<article-id pub-id-type="doi">10.22234/recu.20210901.e609</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Old categories and new wine geographies. Discussing the creation of value, tradition and identity]]></article-title>
<article-title xml:lang="es"><![CDATA[Viejas categorías y nuevas geografías vitivinícolas. Discutiendo la creación del valor, la tradición y la identidad]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salas Quesada]]></surname>
<given-names><![CDATA[María del Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sandoval Godoy]]></surname>
<given-names><![CDATA[Sergio Alfonso]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Nuñez Noriega]]></surname>
<given-names><![CDATA[Guillermo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Centro de Investigación en Alimentos y Desarrollo, A.C.  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Centro de Investigación en Alimentos y Desarrollo, A.C.  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Centro de Investigación en Alimentos y Desarrollo, A.C.  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<volume>9</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1870-11912021000100008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1870-11912021000100008&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1870-11912021000100008&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Wine production is a cultural, creative, versatile activity, and at the same time, it carries conservative and traditional ideas and classifications that, in some cases, do not fit the dynamism and diversity of the global wine scenery. To achieve a better understanding and with the hope to eventually overcome this complex decalage, this article presents a theoretical discussion of value creation in the context of emerging wine-growing areas. The need to incorporate a socio-anthropological perspective to the study of value is explained, and the limits posed by the reproduction of representation and valorization models based on the classic discourse versions of terroir, tradition, and identity are argued. Given the fact that the worlds of wine (Old/New/Third), are being expanded and transformed, this paper shows that the new wine geographies offer a valuable testing ground for a well-aimed interpretation of the winemaking scenarios of the 21st century.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN:2 La producción de vino es una actividad cultural, creativa, versátil y, al mismo tiempo, conlleva ideas y clasificaciones conservadoras y tradicionales que, en algunos casos, no se ajustan al dinamismo y diversidad del panorama vitivinícola global. Para lograr una mejor comprensión y con la esperanza de superar este complejo decalage, este artículo presenta una discusión teórica sobre la creación de valor en el contexto de áreas vitivinícolas emergentes. Se explica la necesidad de incorporar una perspectiva socio-antropológica al estudio del valor y se argumentan los límites que plantea la reproducción de modelos de representación y valorización basados en versiones clásicas del discurso del terroir, la tradición y la identidad. Dado que los mundos del vino (Viejo / Nuevo / Tercer) se están expandiendo y transformando, este trabajo muestra que las nuevas geografías de producción ofrecen un valioso campo de investigación para la interpretación de los escenarios vitivinícolas del siglo XXI]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[New wine geographies]]></kwd>
<kwd lng="en"><![CDATA[value]]></kwd>
<kwd lng="en"><![CDATA[terroir]]></kwd>
<kwd lng="en"><![CDATA[tradition]]></kwd>
<kwd lng="en"><![CDATA[identity]]></kwd>
<kwd lng="es"><![CDATA[Nuevas geografías vitivinícolas]]></kwd>
<kwd lng="es"><![CDATA[valor]]></kwd>
<kwd lng="es"><![CDATA[terroir]]></kwd>
<kwd lng="es"><![CDATA[tradición]]></kwd>
<kwd lng="es"><![CDATA[identidad]]></kwd>
</kwd-group>
</article-meta>
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<source><![CDATA[Consuming places]]></source>
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<person-group person-group-type="author">
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<article-title xml:lang=""><![CDATA[Embeddedness, the food economy and defensive localism]]></article-title>
<source><![CDATA[Journal of Rural Studies]]></source>
<year>2003</year>
<volume>19</volume>
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