<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1405-1435</journal-id>
<journal-title><![CDATA[Convergencia]]></journal-title>
<abbrev-journal-title><![CDATA[Convergencia]]></abbrev-journal-title>
<issn>1405-1435</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma del Estado de México, Facultad de Ciencias Políticas y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1405-14352026000100105</article-id>
<article-id pub-id-type="doi">10.29101/crcs.v33i0.25724</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Un modelo de comunicación e inteligencia estratégica: acciones de impacto y difusión en el programa Horizonte 2020]]></article-title>
<article-title xml:lang="en"><![CDATA[A Communication and Strategic Intelligence Model: Impact and Dissemination Actions in the Horizon 2020 Programme]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Campillo-Alhama]]></surname>
<given-names><![CDATA[Concepción]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Santa-Soriano]]></surname>
<given-names><![CDATA[Alba]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Torres-Valdés]]></surname>
<given-names><![CDATA[Rosa María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Alicante  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Alicante  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Alicante  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2026</year>
</pub-date>
<volume>33</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1405-14352026000100105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1405-14352026000100105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1405-14352026000100105&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: En esta investigación empírica de carácter descriptivo se realiza una aproximación a la inteligencia estratégica en la gestión de la comunicación científica, a partir de las acciones de impacto y difusión de los proyectos europeos Horizonte 2020 (2014-2020), consolidados en los cinco años posteriores. Se propone, como objetivo general, el diseño de un modelo de comunicación e inteligencia estratégica para la difusión del conocimiento científico. Para ello, se incide en las tareas asociadas para conseguir las metas de los consorcios europeos y de terceros países, se identifican los principales stakeholders, el tipo de engagement que se genera hacia ellos y los principales canales de comunicación científica. En el proceso metodológico se administra un cuestionario estructurado en un universo de 1.368 gestores de proyectos del programa marco. El estudio evidencia una gestión excesivamente enfocada a cuestiones científico-tecnológicas y un notable déficit comunicativo y relacional con determinados grupos de interés prioritarios, con presencia escasa de canales innovadores y disruptivos. Se concluye que los profesionales de la información y la comunicación científica deben implementar modelos estratégicos eficientes basados en competencias de gestión desde disciplinas transversales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This empirical descriptive study examines strategic intelligence in the management of scientific communication, drawing on the impact and dissemination actions of European Horizon 2020 projects (2014-2020) consolidated over the subsequent five-year period. The general objective is to design a communication and strategic intelligence model for the dissemination of scientific knowledge. To this end, the study addresses the tasks involved in achieving the objectives of European and third-country consortia, identifies the main stakeholders, examines the types of engagement generated with them, and analyzes the primary channels of scientific communication. Methodologically, a structured questionnaire was administered to a population of 1,368 project managers from the Framework Programme. The study reveals an excessive focus on scientific and technological issues, as well as a significant communicative and relational deficit with certain priority stakeholder groups, together with limited use of innovative and disruptive channels. The study concludes that information and scientific communication professionals should implement efficient strategic models grounded in management competencies from cross-disciplinary fields.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[scientific communication]]></kwd>
<kwd lng="en"><![CDATA[strategic intelligence]]></kwd>
<kwd lng="en"><![CDATA[Horizon 2020]]></kwd>
<kwd lng="en"><![CDATA[research projects]]></kwd>
<kwd lng="en"><![CDATA[social impact]]></kwd>
<kwd lng="es"><![CDATA[comunicación científica]]></kwd>
<kwd lng="es"><![CDATA[inteligencia estratégica]]></kwd>
<kwd lng="es"><![CDATA[Horizonte 2020]]></kwd>
<kwd lng="es"><![CDATA[proyectos de investigación]]></kwd>
<kwd lng="es"><![CDATA[impacto social]]></kwd>
</kwd-group>
</article-meta>
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</name>
</person-group>
<article-title xml:lang=""><![CDATA[Open Science now: A systematic literature review for an integrated definition]]></article-title>
<source><![CDATA[Journal of Business Research]]></source>
<year>2018</year>
<volume>88</volume>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
