<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-6266</journal-id>
<journal-title><![CDATA[Acta universitaria]]></journal-title>
<abbrev-journal-title><![CDATA[Acta univ]]></abbrev-journal-title>
<issn>0188-6266</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guanajuato, Dirección de Investigación y Posgrado]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-62662022000100170</article-id>
<article-id pub-id-type="doi">10.15174/au.2022.3592</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Factores que influyen en la disposición para recomendar pueblos mágicos del noroeste mexicano]]></article-title>
<article-title xml:lang="en"><![CDATA[Factors that influence the willingness to recommend magical towns of the Mexican northwest]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ibáñez-Pérez]]></surname>
<given-names><![CDATA[Reyna María]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Olmos-Martínez]]></surname>
<given-names><![CDATA[Elizabeth]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Almendarez-Hernández]]></surname>
<given-names><![CDATA[Marco Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California Sur Departamento de Economía ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Autónoma de Occidente Departamento Académico de Ciencias Económico-Administrativas Coordinación Académica del Doctorado en Gestión del Turismo]]></institution>
<addr-line><![CDATA[Mazatlán ]]></addr-line>
</aff>
<aff id="Af3">
<institution><![CDATA[,Centro de Investigaciones Biológicas del Noroeste SC  ]]></institution>
<addr-line><![CDATA[La Paz Baja California Sur]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<volume>32</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-62662022000100170&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-62662022000100170&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-62662022000100170&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La recomendación del destino turístico es un factor clave para acrecentar la afluencia de visitantes. El objetivo de este estudio es estimar el impacto de los factores que influyen en la disposición a recomendar del turista en cuatro Pueblos Mágicos (PM), basándose en la experiencia de su estancia, ya que solamente existen trabajos descriptivos y no con un enfoque econométrico. El marco teórico usado para analizar las regresoras que se relacionan con la variable respuesta se fundamenta en la maximización de la utilidad aleatoria. Los modelos logit y probit estimados explican que los visitantes nacionales; los individuos entre 49 y 55 años; aquéllos quienes contrataron un servicio de excursión; las personas que calificaron como excelentes el servicio de restaurante, las actividades recreativas y de esparcimiento, los atractivos naturales y culturales y el motivo histórico inciden en una mayor probabilidad de recomendar los sitios. Esta investigación aporta conocimiento científico, así como información para los gestores del turismo en México.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The recommendation of a tourist destination is a key factor to increase the influx of visitors. The objective of this study is to estimate the impact of the factors that influence the willingness to recommend of tourists in four Magical Towns (PM, from its Spanish acronym), based on their own experience, since there are only descriptive works and not with an econometric approach. The theoretical framework used to analyze the regressors that are related to the response variable is based on random utility maximization. The estimated logit and probit models explain that national visitors; individuals between 49 and 55 years old; those who paid for an excursion service; and people who rated as excellent the restaurant service, recreational and leisure activities, natural attractions and cultural reasons, as well as the historical reason influence on a greater probability to recommend the sites. This research contributes with scientific knowledge and information for tourism managers in Mexico.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Pueblo mágico]]></kwd>
<kwd lng="es"><![CDATA[experiencia]]></kwd>
<kwd lng="es"><![CDATA[logit]]></kwd>
<kwd lng="es"><![CDATA[probit]]></kwd>
<kwd lng="es"><![CDATA[recomendación]]></kwd>
<kwd lng="en"><![CDATA[Magic town]]></kwd>
<kwd lng="en"><![CDATA[experience]]></kwd>
<kwd lng="en"><![CDATA[logit]]></kwd>
<kwd lng="en"><![CDATA[probit]]></kwd>
<kwd lng="en"><![CDATA[recommendation]]></kwd>
</kwd-group>
</article-meta>
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