<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2022000100202</article-id>
<article-id pub-id-type="doi">10.32870/cys.v2022.8191</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El ecosistema app en las elecciones estadounidenses de 2020: entre la información y el politainment]]></article-title>
<article-title xml:lang="en"><![CDATA[The app ecosystem in the 2020 US election: information or politainment]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gil-Torres]]></surname>
<given-names><![CDATA[Alicia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Navarro-Sierra]]></surname>
<given-names><![CDATA[Nuria]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[San José-de la Rosa]]></surname>
<given-names><![CDATA[Cristina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Herranz-Rubio]]></surname>
<given-names><![CDATA[Carolina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Valladolid  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Rey Juan Carlos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Valladolid  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Rey Juan Carlos  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<volume>19</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2022000100202&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2022000100202&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2022000100202&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo analiza la contribución al discurso político de las aplicaciones desarrolladas para dispositivos móviles en el contexto de las elecciones presidenciales estadounidenses que enfrentaron a Joe Biden y Donald Trump en 2020. La muestra comprende 101 aplicaciones y su análisis se fundamenta en una metodología cualitativa que analizó la popularidad y los rasgos del discurso de estas apps. Los resultados reflejan un amplio registro de desarrollos que pivotan entre el interés comercial y un compromiso político difuminado entre el entretenimiento, lo paródico y la viralidad.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Este artigo analisa a contribuição para o discurso político de aplicativos desenvolvidos para dispositivos móveis no contexto das eleições presidenciais dos EUA que enfrentaram Joe Biden e Donald Trump em 2020. A amostra compreende 101 aplicativos e sua análise é baseada em uma metodologia qualitativa que analisou a popularidade e características de fala desses aplicativos. Os resultados refletem uma ampla gama de desenvolvimentos que giram entre o interesse comercial e um compromisso político indistinto entre entretenimento, paródia e viralidade.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article analyzes the contribution of mobile device applications to political discourse in the US presidential election between Joe Biden and Donald Trump in 2020. The sample consisted of 101 applications (apps) and the analysis was based on a qualitative methodology that examined the popularity and discourse features of these apps. The results reflect a wide range of developments that oscillate between commercial interest and a form of blurred political engagement located somewhere across entertainment, parody and virality.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Campañas electorales]]></kwd>
<kwd lng="es"><![CDATA[aplicaciones móviles]]></kwd>
<kwd lng="es"><![CDATA[politainment]]></kwd>
<kwd lng="es"><![CDATA[Estados Unidos]]></kwd>
<kwd lng="pt"><![CDATA[Campanhas eleitorais]]></kwd>
<kwd lng="pt"><![CDATA[aplicativos móveis]]></kwd>
<kwd lng="pt"><![CDATA[politainment]]></kwd>
<kwd lng="pt"><![CDATA[Estados Unidos]]></kwd>
<kwd lng="en"><![CDATA[Election campaigns]]></kwd>
<kwd lng="en"><![CDATA[mobile applications]]></kwd>
<kwd lng="en"><![CDATA[politainment]]></kwd>
<kwd lng="en"><![CDATA[United States]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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