<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422024000300092</article-id>
<article-id pub-id-type="doi">10.22201/fca.24488410e.2024.3280</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La imagen social de la minería: una propuesta de medición]]></article-title>
<article-title xml:lang="en"><![CDATA[The social image of mining; A measurement proposal]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez-Gámez]]></surname>
<given-names><![CDATA[Liz Ileana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez-López]]></surname>
<given-names><![CDATA[María del Carmen]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,El Colegio de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>09</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>09</month>
<year>2024</year>
</pub-date>
<volume>69</volume>
<numero>3</numero>
<fpage>92</fpage>
<lpage>117</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422024000300092&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422024000300092&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422024000300092&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo es construir y validar una escala de imagen social de la minería y examinar su influencia en la actitud de los pobladores, teniendo en cuenta las percepciones de responsabilidad social corporativa (RSC), así como sus preocupaciones y sentimientos respecto a la minería. Los datos provienen de una muestra probabilística de 373 jefes(as) de familia o conyugues en comunidades del río Sonora, México; la escala y su capacidad predictiva se validan con un análisis factorial confirmatorio (AFC) y un modelo de ecuaciones estructurales (SEM). Los resultados validan una escala de segundo orden, con cuatro subescalas (i.e. económica, social, ambiental y emotiva) y un modelo causal-formativo de imagen-actitud. La originalidad radica en la escala de imagen propuesta, de la cual carece el sector minero del país. Los hallazgos confirman que la escala es fiable y valida como medida de imagen social de la minería; no obstante, siendo esta una investigación exploratoria, se recomienda validarla en otros contextos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The aim is to construct and validate a social image scale of mining and examine its influence on residents' attitudes, considering corporate social responsibility (CSR) perceptions, as well as concerns and sentiments regarding mining. Data steam from a probabilistic sample of 373 heads of households or spouses in communities along the Sonora River, Mexico. The scale and its predictive capacity are validated through confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results confirm a second-order scale with four subscales (i.e., economic, social, environmental, and emotional) and a formative-causal model of image-attitude. The originality lies in the proposed scale, nonexistent within the country's mining sector. Findings confirm the scale&#8217;s reliability and validity as a measure of mining&#8217;s social image; nevertheless, given the exploratory nature of this research, validation in other contexts is advisable.]]></p></abstract>
<kwd-group>
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<kwd lng="es"><![CDATA[M31]]></kwd>
<kwd lng="es"><![CDATA[D91]]></kwd>
<kwd lng="es"><![CDATA[Q56]]></kwd>
<kwd lng="es"><![CDATA[L72]]></kwd>
<kwd lng="es"><![CDATA[imagen corporativa]]></kwd>
<kwd lng="es"><![CDATA[responsabilidad social corporativa (RSC)]]></kwd>
<kwd lng="es"><![CDATA[minería]]></kwd>
<kwd lng="es"><![CDATA[análisis factorial confirmatorio (AFC)]]></kwd>
<kwd lng="es"><![CDATA[modelos de ecuaciones estructurales (SEM)]]></kwd>
<kwd lng="en"><![CDATA[M14]]></kwd>
<kwd lng="en"><![CDATA[M31]]></kwd>
<kwd lng="en"><![CDATA[D91]]></kwd>
<kwd lng="en"><![CDATA[Q56]]></kwd>
<kwd lng="en"><![CDATA[L72]]></kwd>
<kwd lng="en"><![CDATA[corporative image]]></kwd>
<kwd lng="en"><![CDATA[corporative social responsibility (CSR)]]></kwd>
<kwd lng="en"><![CDATA[mining]]></kwd>
<kwd lng="en"><![CDATA[confirmatory factor analysis (CFA)]]></kwd>
<kwd lng="en"><![CDATA[structural equation modeling (SEM)]]></kwd>
</kwd-group>
</article-meta>
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