<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0186-1042</journal-id>
<journal-title><![CDATA[Contaduría y administración]]></journal-title>
<abbrev-journal-title><![CDATA[Contad. Adm]]></abbrev-journal-title>
<issn>0186-1042</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0186-10422020000200007</article-id>
<article-id pub-id-type="doi">10.22201/fca.24488410e.2019.1924</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Localización de empresas usando lógica difusa: estrategia para su posicionamiento]]></article-title>
<article-title xml:lang="en"><![CDATA[Location of companies using fuzzy logic: Strategy for positioning]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Flores Romero]]></surname>
<given-names><![CDATA[Martha Beatriz]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Guerrero Dávalos]]></surname>
<given-names><![CDATA[Cuauhtémoc]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Santoyo]]></surname>
<given-names><![CDATA[Federico]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Iberoamericano de Desarrollo Empresarial  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>México</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Michoacana de San Nicolás de Hidalgo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>65</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0186-10422020000200007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0186-10422020000200007&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0186-10422020000200007&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación, consiste en determinar la ubicación óptima en la certeza e incertidumbre de una empresa dedicada a la producción de derivados del aguacate en el Estado de Michoacán, para ello toma en consideración factores objetivos y subjetivos. En este estudio se usará como base la metodología propuesta por Brown y Gibsosn (1972)- (B y G), la misma es presentada en teoría clásica, además se hace el análisis en un ambiente de incertidumbre usando lógica difusa, este enfoque no se ha reportado en la literatura especializada para el tratamiento de la metodología de referencia. Para la obtención de información (datos) se incorpora a la metodología de (B y G) apoyada por un panel de 5 expertos. Los resultados obtenidos usando lógica difusa, son eficientes y eficaces, se obtiene la ubicación óptima en la comunidad de San Juan Nuevo Parangaricutiro. De lo anterior se tiene que la aplicación de (ByG) usando números borrosos triangulares (NBT) en el estudio de localización de empresas, en el estudio se obtiene información no proporcionada de origen que es muy valiosa para fortalecer la toma de decisiones y diseño e implantación de planes estratégicos de desarrollo empresarial.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research consists of determining the optimal location in the certainty and uncertainty (diffuse environment) of a company dedicated to the production of avocado derivatives in the State of Michoacán taking into account objective and subjective factors. For this, the methodology proposed by Brown and Gibsosn (1972) - (B and G) will be used, it is presented in classical theory, and the analysis is done in an uncertainty environment using fuzzy logic, this approach has not been reported in the specialized literature for the treatment of the reference methodology. To obtain information (data) a panel of 5 experts is incorporated into the methodology of (B and G). The results obtained using fuzzy logic are efficient and effective, obtaining the optimum location in the community of San Juan Nuevo Parangaricutiro. From the above it is necessary that the application of (ByG) using NBT in the study of location of companies, provides information not provided of origin that is very valuable to strengthen the decision making and design and implementation of strategic business development plans.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[C69]]></kwd>
<kwd lng="es"><![CDATA[C83]]></kwd>
<kwd lng="es"><![CDATA[L1]]></kwd>
<kwd lng="es"><![CDATA[Localización]]></kwd>
<kwd lng="es"><![CDATA[Óptimo]]></kwd>
<kwd lng="es"><![CDATA[Factor básico localizacional]]></kwd>
<kwd lng="es"><![CDATA[Empresa]]></kwd>
<kwd lng="es"><![CDATA[Competitividad]]></kwd>
<kwd lng="es"><![CDATA[Lógica difusa]]></kwd>
<kwd lng="en"><![CDATA[C69]]></kwd>
<kwd lng="en"><![CDATA[C83]]></kwd>
<kwd lng="en"><![CDATA[L1]]></kwd>
<kwd lng="en"><![CDATA[Localization]]></kwd>
<kwd lng="en"><![CDATA[Optimal]]></kwd>
<kwd lng="en"><![CDATA[Basic localizational factor]]></kwd>
<kwd lng="en"><![CDATA[Company]]></kwd>
<kwd lng="en"><![CDATA[Competitiveness]]></kwd>
<kwd lng="en"><![CDATA[Fuzzy logic]]></kwd>
</kwd-group>
</article-meta>
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