<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0185-3058</journal-id>
<journal-title><![CDATA[Nova tellus]]></journal-title>
<abbrev-journal-title><![CDATA[Nova tellus]]></abbrev-journal-title>
<issn>0185-3058</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Filológicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0185-30582007000100041</article-id>
<article-id pub-id-type="doi">10.19130/iifl.nt.2007.25.1.213</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La naturaleza política y ética de la retórica]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López Eire]]></surname>
<given-names><![CDATA[Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Salamanca  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2007</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2007</year>
</pub-date>
<volume>25</volume>
<numero>1</numero>
<fpage>41</fpage>
<lpage>91</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0185-30582007000100041&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0185-30582007000100041&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0185-30582007000100041&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La Retórica no es idéntica a la Teoría de la Comunicación moderna, sino que evoca un concepto que va siempre asociado, desde el nacimiento mismo de este arte, a los de &#8220;democracia&#8221;, &#8220;ética&#8221; y &#8220;política&#8221;. No se puede aislar el concepto de &#8220;democracia&#8221; del de una &#8220;Ética Política&#8221; basada en la democracia y elaborada por la Sofística.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Rhetoric is not the same as the modern Theory of Communication. Its concept is always, from the very day of its birth, attached in an inextricable way to the concepts of &#8220;democracy&#8221;, &#8220;ethics&#8221; and &#8220;politics&#8221;. It is not possible to isolate the concept of &#8220;Rhetoric&#8221; from the conception of &#8220;Political Ethics&#8221; based on democracy, which was elaborated by the Sophistic Movement.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[democracia]]></kwd>
<kwd lng="es"><![CDATA[ética]]></kwd>
<kwd lng="es"><![CDATA[política]]></kwd>
<kwd lng="es"><![CDATA[Retórica]]></kwd>
<kwd lng="es"><![CDATA[Sofística]]></kwd>
<kwd lng="en"><![CDATA[democracia]]></kwd>
<kwd lng="en"><![CDATA[ética]]></kwd>
<kwd lng="en"><![CDATA[política]]></kwd>
<kwd lng="en"><![CDATA[Retórica]]></kwd>
<kwd lng="en"><![CDATA[Sofística]]></kwd>
</kwd-group>
</article-meta>
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