<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0185-1667</journal-id>
<journal-title><![CDATA[Investigación económica]]></journal-title>
<abbrev-journal-title><![CDATA[Inv. Econ]]></abbrev-journal-title>
<issn>0185-1667</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Facultad de Economía]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0185-16672018000200102</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Cuestiones éticas y emocionales alrededor del egoísmo económico]]></article-title>
<article-title xml:lang="en"><![CDATA[Ethical and emotional questions on economic egoism]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Calvo]]></surname>
<given-names><![CDATA[Patrici]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universitat Jaume I  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2018</year>
</pub-date>
<volume>77</volume>
<numero>304</numero>
<fpage>102</fpage>
<lpage>134</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0185-16672018000200102&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0185-16672018000200102&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0185-16672018000200102&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El autointerés constituye el principal postulado de la teoría económica ortodoxa. Se trata de una perspectiva que ancla sus raíces en el egoísmo psicológico del siglo XVII, que se abre paso en el pensamiento económico a través de los trabajos de autores como Bernard Mandeville y Joseph Butler durante el siglo XVIII, y que encuentra su lugar en la ciencia económica con la revolución marginalista y la posterior emergencia de la escuela neoclásica a lo largo de la segunda mitad del siglo XIX. Sin embargo, la teoría de juegos, en su versión tradicional, evolutiva y neuronal, lleva décadas mostrando una realidad comportamental del agente económico motivacionalmente heterogénea y moralmente comprometida. Por ello, el objetivo del presente estudio será doble. Por un lado, mostrar cómo nace, concreta y desarrolla la perspectiva egoísta para la economía, y, por otro, dilucidar cuál es la perspectiva comportamental que subyace de los últimos estudios neuroeconómicos.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Self-interest is the main postulate of the orthodox economic theory. It is a perspective that takes root in the psychological egoism of the 17th century, which opens out to economic thought through the works of authors like Bernard Mandeville and Joseph Butler in the 18th century, and which has found its place in economic science with the marginalist revolution and the subsequent appearance of the Neoclassic School in the second half of the 19th century. Nonetheless, in its traditional evolutionary and neuronal version, the Game Theory has spent decades showing a completely different behavioural reality of the economic agent: one that is motivationally heterogeneous and morally compromised. Therefore, the objective of the present study is twofold: on the one hand, to show how the egoistic perspective for economy comes about, is specified and develops; on the other hand, elucidate the behavioural perspective that underlies the latest neuroeconomic studies.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[egoísmo]]></kwd>
<kwd lng="es"><![CDATA[emociones prosociales]]></kwd>
<kwd lng="es"><![CDATA[homo oeconomicus]]></kwd>
<kwd lng="es"><![CDATA[neuroeconomía]]></kwd>
<kwd lng="es"><![CDATA[reciprocidad]]></kwd>
<kwd lng="es"><![CDATA[virtudes morales]]></kwd>
<kwd lng="es"><![CDATA[B1]]></kwd>
<kwd lng="es"><![CDATA[C7]]></kwd>
<kwd lng="es"><![CDATA[C45]]></kwd>
<kwd lng="es"><![CDATA[D6]]></kwd>
<kwd lng="es"><![CDATA[D87]]></kwd>
<kwd lng="en"><![CDATA[egoism]]></kwd>
<kwd lng="en"><![CDATA[prosocial emotions]]></kwd>
<kwd lng="en"><![CDATA[ethics]]></kwd>
<kwd lng="en"><![CDATA[homo oeconomicus]]></kwd>
<kwd lng="en"><![CDATA[neuroeconomy]]></kwd>
<kwd lng="en"><![CDATA[reciprocity]]></kwd>
<kwd lng="en"><![CDATA[moral virtues]]></kwd>
<kwd lng="en"><![CDATA[B1]]></kwd>
<kwd lng="en"><![CDATA[C7]]></kwd>
<kwd lng="en"><![CDATA[C45]]></kwd>
<kwd lng="en"><![CDATA[D6]]></kwd>
<kwd lng="en"><![CDATA[D87]]></kwd>
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