<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2683-2690</journal-id>
<journal-title><![CDATA[The Anáhuac journal]]></journal-title>
<abbrev-journal-title><![CDATA[The Anáhuac j.]]></abbrev-journal-title>
<issn>2683-2690</issn>
<publisher>
<publisher-name><![CDATA[Universidad Anáhuac del Sur S.C., Facultad de Economía y Negocios]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2683-26902024000100038</article-id>
<article-id pub-id-type="doi">10.36105/theanahuacjour.2024v24n1.02</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Analysis of the Impact of ESG Controversies on the Valuation of Shares in the Mexican Market]]></article-title>
<article-title xml:lang="es"><![CDATA[Análisis del impacto de las controversias por factores ASG en la valuación de acciones en el mercado mexicano]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[León Alvarado]]></surname>
<given-names><![CDATA[Martha Angélica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Osio Cerón]]></surname>
<given-names><![CDATA[Eric]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Revilla Antonio]]></surname>
<given-names><![CDATA[Anahi Montserrat]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Tecnológico y de Estudios Superiores de Monterrey EGADE Business School ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Grenoble École de Management  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Francia</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>24</volume>
<numero>1</numero>
<fpage>38</fpage>
<lpage>63</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2683-26902024000100038&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2683-26902024000100038&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2683-26902024000100038&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract There is extensive literature on the motivations of various investors to integrate environmental, social, and corporate governance (ESG) factors into their strategies. However, studies on this subject focus on developed markets. They do not explain with evidence whether these factors, if absent, significantly affect the valuation of financial instruments, such as stocks or bonds issued by companies. Thus, the study analyzes and demonstrates with statistical evidence that the controversies associated with ESG factors and related to shares in the Mexican market are yet to be integrated into the corresponding valuations.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Existe una amplia literatura sobre las motivaciones que llevan a diversos inversionistas a integrar factores ambientales, sociales y de gobierno corporativo (ASG) en sus estrategias; sin embargo, los estudios sobre esta temática se centran en los mercados desarrollados y no detallan con evidencia si estos factores, a través de las potenciales controversias que generan en su ausencia, tienen efectos significativos en la valoración de instrumentos financieros, por ej., acciones o bo nos emitidos por empresas. Por esta razón, el presente estudio analiza y demuestra con evidencia estadística que las controversias asociadas a factores ASG y relacionadas con las acciones en el mercado mexicano aún no se encuentran integradas en las valuaciones correspondientes.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Investments]]></kwd>
<kwd lng="en"><![CDATA[ESG]]></kwd>
<kwd lng="en"><![CDATA[controversies]]></kwd>
<kwd lng="en"><![CDATA[environmental]]></kwd>
<kwd lng="en"><![CDATA[social]]></kwd>
<kwd lng="en"><![CDATA[corporate governance]]></kwd>
<kwd lng="es"><![CDATA[inversiones]]></kwd>
<kwd lng="es"><![CDATA[ASG]]></kwd>
<kwd lng="es"><![CDATA[controversias]]></kwd>
<kwd lng="es"><![CDATA[ambiental]]></kwd>
<kwd lng="es"><![CDATA[social]]></kwd>
<kwd lng="es"><![CDATA[gobierno corporativo]]></kwd>
</kwd-group>
</article-meta>
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