<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2683-2690</journal-id>
<journal-title><![CDATA[The Anáhuac journal]]></journal-title>
<abbrev-journal-title><![CDATA[The Anáhuac j.]]></abbrev-journal-title>
<issn>2683-2690</issn>
<publisher>
<publisher-name><![CDATA[Universidad Anáhuac del Sur S.C., Facultad de Economía y Negocios]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2683-26902022000100036</article-id>
<article-id pub-id-type="doi">10.36105/theanahuacjour.2022v22n1.02</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Identificación de ventajas competitivas para las pymes mexicanas en los mercados emergentes: resultados de un estudio bibliométrico]]></article-title>
<article-title xml:lang="en"><![CDATA[Identification of competitive advantages for Mexican SMEs in emerging markets: results of a bibliometric study]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lara Félix]]></surname>
<given-names><![CDATA[Jesús Humberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cervantes]]></surname>
<given-names><![CDATA[Fernando Javier]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<volume>22</volume>
<numero>1</numero>
<fpage>36</fpage>
<lpage>65</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2683-26902022000100036&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2683-26902022000100036&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2683-26902022000100036&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El propósito del presente estudio es identificar áreas específicas de oportunidad para las pymes mexicanas en los mercados emergentes, con el objetivo de implementar ventajas competitivas, utilizando una metodología de revisión automatizada. Esto debido al escenario de gran competencia, y adverso, que enfrentan estas pequeñas y medianas unidades económicas. El método implementado fue un análisis bibliométrico mediante los buscadores Scopus (s/f) y Web of Science (s/f), además de usar el software VOSviewer (s/f) como estrategia de análisis. Las palabras clave empleadas fueron «emerging market» y «SMEs», que se buscaron en los títulos, resúmenes y palabras clave de los documentos seleccionados por el criterio de refinamiento aplicado. Además, solo se contemplaron algunas áreas temáticas y se tomaron los años 2017 a 2021, lo cual dio como resultado 556 documentos. Entre los hallazgos, resultó que las pymes actualmente son un objeto de estudio relevante para diversas disciplinas científicas. También se encontró que se está estudiando el comportamiento de estas unidades económicas ante la globalización, las redes colaborativas estratégicas y la innovación empresarial. Para concluir, las empresas deben tener una perspectiva abierta a nuevas maneras de hacer negocios; la globalización que se experimenta en la actualidad puede representar un problema o una oportunidad para crecer y convertirla en una ventaja competitiva. Todo dependerá del punto de vista de los responsables de tomar decisiones en dichas organizaciones.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The purpose of this study is to identify specific areas of opportunity for Mexican SMEs in emerging markets to implement them as a competitive advantage. This as a consequence of the adverse scenarios faced by these small and medium economic units. The implemented method was a bibliometric analysis using the Scopus (n/d) and Web of Science (n/d) search engines, in addition of using the VOSviewer (n/d) software as a strategic analysis. The keywords used were «emerging market» and «SMEs» searched in the titles, abstracts and keywords of the documents selected by the refinement criteria applied. In addition, only some thematic areas were considered as well as only the years 2017-2021, which resulted in 556 documents. Among the findings, it turned out that SMEs are a relevant object of study for various scientific disciplines today, and the behavior of these economic units is being studied in the face of globalization, strategic collaborative networks and business innovation. To conclude, companies must have an open perspective to new ways of doing business; the globalization experienced today can represent either a problem or an opportunity to grow and turn it into a competitive advantage. It will all depend on the point of view of the decision makers in these organizations.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[pymes]]></kwd>
<kwd lng="es"><![CDATA[mercados emergentes]]></kwd>
<kwd lng="es"><![CDATA[ventaja competitiva]]></kwd>
<kwd lng="es"><![CDATA[análisis bibliométrico]]></kwd>
<kwd lng="es"><![CDATA[M150]]></kwd>
<kwd lng="en"><![CDATA[SMEs]]></kwd>
<kwd lng="en"><![CDATA[emerging market]]></kwd>
<kwd lng="en"><![CDATA[competitive advantage]]></kwd>
<kwd lng="en"><![CDATA[bibliometric analysis]]></kwd>
<kwd lng="en"><![CDATA[M150]]></kwd>
</kwd-group>
</article-meta>
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