<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2683-2690</journal-id>
<journal-title><![CDATA[The Anáhuac journal]]></journal-title>
<abbrev-journal-title><![CDATA[The Anáhuac j.]]></abbrev-journal-title>
<issn>2683-2690</issn>
<publisher>
<publisher-name><![CDATA[Universidad Anáhuac del Sur S.C., Facultad de Economía y Negocios]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2683-26902020000200012</article-id>
<article-id pub-id-type="doi">10.36105/theanahuacjour.2020v20n2.01</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Las características del emprendedor mexicano: estudio de caso de Lean Startups México]]></article-title>
<article-title xml:lang="en"><![CDATA[Characteristics of the Mexican entrepreneur: case study Lean Startups Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Iturbide Galindo]]></surname>
<given-names><![CDATA[Laura]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodríguez Arana Zumaya]]></surname>
<given-names><![CDATA[Ricardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López Castro]]></surname>
<given-names><![CDATA[Verónica Itzel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Díaz Morales]]></surname>
<given-names><![CDATA[Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Aguado Pazos]]></surname>
<given-names><![CDATA[Ana Laura]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Anáhuac  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Anáhuac  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Anáhuac  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af4">
<institution><![CDATA[,Universidad Sergio Arboleda  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Colombia</country>
</aff>
<aff id="Af5">
<institution><![CDATA[,Universidad Anáhuac  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2020</year>
</pub-date>
<volume>20</volume>
<numero>2</numero>
<fpage>12</fpage>
<lpage>37</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2683-26902020000200012&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2683-26902020000200012&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2683-26902020000200012&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El perfil del emprendedor ha sido un tema ampliamente discutido en la literatura, sin embargo, es escasa aquella que trata de las características del emprendedor latinoamericano debido a que se centra principalmente en otras regiones. Este estudio compara qué talentos están presentes en aquellos que logran establecer una empresa frente a los que no lo logran. Para ello, se tomó una muestra de 33 líderes de equipos emprendedores, de una población total de 60, pertenecientes a cuatro entidades de México. Todos ellos participaron en el programa Lean Startups México y fueron intervenidos con la metodología Lean Startup. Se levantó un inventario creado para la metodología Talent Motivation Analysis (TMA) y, finalmente, se hizo un análisis descriptivo de los resultados, concluyendo que hay talentos sobresalientes propios del emprendedor, sin importar su zona geográfica, y otros en los que el entorno marca la diferencia. Adicionalmente se concluyó que, a pesar de haber pasado por el proceso de formación y mentoría de la metodología Lean Startup, la mayoría de los talentos de los emprendedores, especialmente la orientación al cliente y la innovación, mostraron un impacto mínimo e incluso una reducción, en contraposición a los resultados que el método propone.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The entrepreneurial profile has been a widely discussed topic in the literature, however, there is not enough literature with the characteristics of the Latin American entrepreneur, due to its main focus on other regions. This study compares what talents are present in entrepreneurs who manage to establish a company, versus those who fail. To do this, a sample of 33 leaders of entrepreneurial teams was selected, from four entities in Mexico, that belong to a total population of 60, who participated in the Lean Startups Mexico program and were trained with Lean Startup methodology. They filled an inventory created for the Talent Motivation Analysis (TMA) methodology, and finally, a descriptive analysis of the results was carried out, concluding that there are outstanding talents typical of entrepreneurs, regardless of their geographical area, others where the environment makes a difference and some more that are not necessarily present in their innate abilities. In addition to this, it was concluded that, despite having gone through the training and mentoring process in the Lean Startup methodology, most of these entrepreneurial talents, especially customer orientation and innovation, showed minimal or even a reduction in the impact, in opposition to what proposed method results.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[emprendimiento]]></kwd>
<kwd lng="es"><![CDATA[innovación]]></kwd>
<kwd lng="es"><![CDATA[perfil]]></kwd>
<kwd lng="es"><![CDATA[M10]]></kwd>
<kwd lng="es"><![CDATA[M13]]></kwd>
<kwd lng="en"><![CDATA[entrepreneurship]]></kwd>
<kwd lng="en"><![CDATA[innovation]]></kwd>
<kwd lng="en"><![CDATA[profile]]></kwd>
<kwd lng="en"><![CDATA[M10]]></kwd>
<kwd lng="en"><![CDATA[M13]]></kwd>
</kwd-group>
</article-meta>
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