<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2683-2690</journal-id>
<journal-title><![CDATA[The Anáhuac journal]]></journal-title>
<abbrev-journal-title><![CDATA[The Anáhuac j.]]></abbrev-journal-title>
<issn>2683-2690</issn>
<publisher>
<publisher-name><![CDATA[Universidad Anáhuac del Sur S.C., Facultad de Economía y Negocios]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2683-26902017000100101</article-id>
<article-id pub-id-type="doi">10.36105/theanahuacjour.2017v17n1.04</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La relación entre desempeño financiero y responsabilidad social empresarial (un estudio de 63 empresas emisoras de la Bolsa Mexicana de Valores)]]></article-title>
<article-title xml:lang="en"><![CDATA[The relationship between financial performance and corporate social responsibility (a study of 63 issuers of the Mexican Stock Exchange)]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Díaz Cruz]]></surname>
<given-names><![CDATA[Rubén]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Anáhuac México Campus Sur ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2017</year>
</pub-date>
<volume>17</volume>
<numero>1</numero>
<fpage>101</fpage>
<lpage>122</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2683-26902017000100101&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2683-26902017000100101&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2683-26902017000100101&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen La sociedad civil exige que las empresas se concienticen sobre los impactos que generan sus acciones en los terceros interesados. Este trabajo presenta un estudio para demostrar si existe una relación entre el desempeño financiero (DFE) y la responsabilidad social empresarial (RSE) de las empresas estudiadas de la Bolsa Mexicana de Valores (BMV), con el fin de motivar la implantación de esta en más organizaciones mexicanas. Los resultados encontrados infieren una correlación positiva entre RSE y desempeño financiero para las empresas estudiadas que tienen plantas o sucursales en el extranjero.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Civil society demands companies to be conscious about the impact their actions generate in interested third parties. This paper presents an investigation that aims to demonstrate the relation between financial performance (FP) and corporate social responsibility (CSR) among the companies studied on the Mexican Stock Exchange (BMV), in order to motivate the implementation of CSR in several other Mexican organizations. The results suggest a positive correlation between FP and CSR for the studied companies that own plants or foreign branches.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[responsabilidad social empresarial]]></kwd>
<kwd lng="es"><![CDATA[desempeño financiero]]></kwd>
<kwd lng="es"><![CDATA[Bolsa Mexicana de Valores]]></kwd>
<kwd lng="es"><![CDATA[M1]]></kwd>
<kwd lng="es"><![CDATA[M14]]></kwd>
<kwd lng="en"><![CDATA[corporate social responsibility]]></kwd>
<kwd lng="en"><![CDATA[financial performance]]></kwd>
<kwd lng="en"><![CDATA[Mexican Stock Exchange]]></kwd>
<kwd lng="en"><![CDATA[M1]]></kwd>
<kwd lng="en"><![CDATA[M14]]></kwd>
</kwd-group>
</article-meta>
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