<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2683-2623</journal-id>
<journal-title><![CDATA[Vértice universitario]]></journal-title>
<abbrev-journal-title><![CDATA[Vértice univ.]]></abbrev-journal-title>
<issn>2683-2623</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Sonora, División de Ciencias Económicas y Administrativas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2683-26232023000100107</article-id>
<article-id pub-id-type="doi">10.36792/rvu.v25i94.74</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Evaluation of the perception of the quality of television services in the Isthmus Oaxaqueño]]></article-title>
<article-title xml:lang="es"><![CDATA[Evaluación de la percepción de la calidad de los servicios televisivos en el Istmo Oaxaqueño, México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cruz Celis]]></surname>
<given-names><![CDATA[Felipe de Jesús]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Olivares Ramirez]]></surname>
<given-names><![CDATA[Gerardo Mauricio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad del Istmo  ]]></institution>
<addr-line><![CDATA[ Oaxaca]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad del Istmo  ]]></institution>
<addr-line><![CDATA[ Oaxaca]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>25</volume>
<numero>94</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2683-26232023000100107&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2683-26232023000100107&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2683-26232023000100107&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Summary The present work was carried out in the five largest populations of the Isthmus of Tehuantepec Mexico, the objective of the article is to evaluate the perception of the quality of services offered by pay television. The specific objectives sought to identify the quality components that determine the satisfaction of external customers of television companies and identify the factors that influence their behavior when to hire the service; the results showed that 57.44% of the clients are satisfied with the services provided, the basic features of the elements were determined that result in customer satisfaction, the percentage of approval by elements evaluated are: tangibility 60.81%, reliability 57.82%, response 55.15%, security 57.83% empathy 56.04% approval, 920 people were surveyed and 31.18% of them they do not hire a television service. The findings found indicate that people are satisfied with the service provided by the television stations.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente trabajo se realizó en las cinco poblaciones más grandes del Istmo de Tehuantepec México, el objetivo del artículo es evaluar la percepción de la calidad de los servicios ofrecidos por las televisoras de paga. Los objetivos específicos buscaban identificar los componentes de calidad que determinan la satisfacción de los clientes externos de las empresas televisoras e identificar los factores que influyen en su comportamiento a la hora de contratar el servicio; los resultados arrojaron que el 57.44% de los clientes están satisfechos con los servicios brindados, se determinaron los rasgos básicos de los elementos que dan como resultado la satisfacción del cliente, el porcentaje de aprobación por elementos evaluados son: tangibilidad 60.81%, fiabilidad 57.82%, respuesta 55.15%, seguridad 57.83%, empatía 56.04% de aprobación, se encuestaron a 920 personas y el 31.18% de ellos no contratan un servicio televisivo. Los hallazgos encontrados señalan que las personas están satisfechas con el servicio brindado por las televisoras.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Quality]]></kwd>
<kwd lng="en"><![CDATA[SERVPERF]]></kwd>
<kwd lng="en"><![CDATA[services]]></kwd>
<kwd lng="en"><![CDATA[C52]]></kwd>
<kwd lng="en"><![CDATA[O14]]></kwd>
<kwd lng="en"><![CDATA[I31]]></kwd>
<kwd lng="es"><![CDATA[Calidad]]></kwd>
<kwd lng="es"><![CDATA[SERVPERF]]></kwd>
<kwd lng="es"><![CDATA[servicios]]></kwd>
<kwd lng="es"><![CDATA[C52]]></kwd>
<kwd lng="es"><![CDATA[O14]]></kwd>
<kwd lng="es"><![CDATA[I31]]></kwd>
</kwd-group>
</article-meta>
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